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Jingdong book

创意100%·设计师必懂的100个黄金法则

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Jingdong book

创意100%·设计师必懂的100个黄金法则

Name: 创意100%·设计师必懂的100个黄金法则
Brand: Jingdong book
SKU: 3108003151
Price: 44.56 USD
Availability: OutOfStock

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Content Description

《创意100%·设计师必懂的100个黄金法则》针对如何创作出好设计提出了100个黄金法则，从设计原理、构图、色彩、文字、图像编排、设计编排以及后期印刷等7个方面，选择对设计最有效的100个黄金法则，透彻讲解了如何创作出好设计的方法。让读者避免复杂枯燥的学习方式，掌握设计中的规律和法则，以最有效的方法进行学习。

Catalogue

Chapter 1 视觉传达原理
001 什么是好的设计
002 视觉传达版面规划法则
003 传达媒介应用准则
004 设计的引导阅读法则
005 视觉传达步骤
006 目标信息决定宣传主题
007 宣传主题决定设计版面
008 创新思维能力

Chapter 2 基本构成技巧
009 版面空间层次应用法则
010 信息的主次关系
011 点线面编排法则
012 对比构图法则
013 平衡构图法则
014 倾斜构图法则
015 错误的构图不能准确传达信息
016 版面构图的视觉心理
017 设计改变阅读方向
018 色彩影响视觉传达
019 文字是版面最重要的信息
020 图片的视觉度法则
021 插画版面应用准则
022 图像小元素版面应用法则

Chapter 3 巧用色彩设计
023 色彩认知
024 色彩的识别性
025 色彩的情感法则
026 色彩的品牌效应
027 基调色的重要性
028 色彩的主题应用法则-红色＆粉红色
029 黑白灰基调的设计
030 对比色设计应用法则体现版面强烈视觉
031 融合色设计应用法则增加版面和谐视觉
032 根据主题选择色彩的法则
033 色彩的视觉引导准则

Chapter 4 文字编排秘藉
034 文字的构成要素
035 中文字体编排禁忌
036 英文字体编排禁忌
037 中英文字体结合编排法则
038 选择合适的字体
039 不可忽视的文字间距
040 选择合适的文字行距
041 文字的可读性特征
042 让文字具有图形特征
043 对齐的效率法则
044 文字引导阅读顺序
045 标题文字应用准则
046 文本中的语义断句
047 页眉页脚中的文字设计准则
048 文字具有商标品牌效应
049 文字的色彩表现法则
050 文字版面的编排法则

Chapter 5 图像与构图法则
051 照片的视觉直观性
052 几何图形设计禁忌
053 图形的符号应用法则
054 掌握图形符号的象征意义
055 图案的视觉传达法则
056 人物图像应用技巧
057 图像的空间感
058 群组编排图像禁忌
059 图像的对比编排
060 图像的方向调整禁忌
061 图像的上下位置关系
062 图像裁剪应用准则
063 图像的视觉引导特征
064 图像的色彩表现法则
065 肌理图案加强设计艺术感
066 动态图像的应用准则
067 图形LOGO表现特征
068 图形编排应用法则
069 一图多用法则
070 二次图片应用法则
071 插画的设计技巧

Chapter 6 设计编排
072 设计流程
073 开本与纸张的合理利用
074 利用先后顺序调整版面
075 版面率调整法则
076 利用中心线的编排设计
077 视觉重心应用法则
078 利用网格编排版面
079 对称网格应用技巧
080 非对称网格应用技巧
081 单元格网格应用技巧
082 栏状网格应用技巧
083 基线网格应用技巧
084 成角网格应用技巧
085 自由编排版面
086 黄金分割线应用
087 有目的的留白
088 图文的结合规律
089 色块的版面应用法则
090 版面关联应用法则
091 版面编排对齐法则

Chapter 7 后期印刷
092 颜色模式校正
093 印刷前期检查
094 出血与裁剪规定
095 文件输出禁忌
096 拼版印刷技巧
097 校对菲林色彩
098 纸张选择技巧
099 装订方式选择原则
100 特殊工艺的应用
……

Introduction

什么样的设计才算得上好设计呢？也许在每个人心中都有一把衡量的标尺。几乎没有一件设计作品能够同时得到所有人的喜爱，但我们可以让它获得更多人的认可。本书将讲解100个好设计的黄金法则，让你的设计更具好感度。书中通过大量实例作品，详细讲解了从最基本的视觉设计原理、构成技巧，以及色彩、文字、图像等要素的设计法则和技巧，并针对后期的印刷制作进行了实用的讲解。大量的实例作品让知识点更加易于理解，生动形象，力求为广大读者提供最为实用的参考。在掌握各种设计重点的同时，也能培养以客观角度分析设计作品的眼光，具备评价好设计的能力。书中所讲解的知识不仅只适用于当前举例的媒介，也能够在其他媒介中交叉应用。希望借由本书的内容，为正在从事或学习平面设计的广大读者带来更多的灵感和能力的提升，我们将深感荣幸。

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Jingdong book

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