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平面设计中的网格系统:平面设计.字体编排和空间设计的视觉传达设计手册-W

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平面设计中的网格系统:平面设计.字体编排和空间设计的视觉传达设计手册-W

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1.英国资深艺术书籍出版社Laurence King评出的“100本经典平面设计书籍”之一,清华美院教授、书籍设计大师吕敬人老师亲笔撰文推荐本书。
2.西方经典设计著作,“瑞士平面设计先驱”约瑟夫·米勒-布罗克曼的网格系统理论与设计理念的完整阐述。
3.国外出版35年来畅销至今,国内首次引进,让更多的平面设计师与学生领略经典设计教科书的魅力。
Content Description

在1961年出版的《平面艺术家及其设计议题》一书中,约瑟夫·米勒-布罗克曼对网格设计进行了阐释,此举使其成为平面设计史上的先驱。网格系统也是发端于瑞士的客观排版设计(ObjectiveTypographyandDesign)运动的一部分。不可思议的是,直至二十年后,才有专门的书籍出版——这就是《平面设计中的网格系统》。该书自问世以来畅销至今,实属情理之中。
事实上,绝大多数的设计师都不知道、也不理解为什么要建立网格这样的一个秩序系统。所以,如果想要合理、功能地运用网格系统,那就必须仔细地研究网格的所有原理。
《平面设计中的网格系统》开篇介绍了网格系统的理论基础及其宗旨,之后则是搭建网格系统的详细步骤。在讨论了纸张的尺寸、字体的选择、分栏的宽窄、行距、页边距和页码之后,布鲁克曼更进一步阐述了网格系统的诸多细节要素。
关于网格系统的应用一章则收录了多国平面设计师们的作品,其中包括维姆·克劳维尔、保罗·兰德、奥托·艾舍、马西莫·维涅里的页面设计作品,并使之与相关的网格系统构成一一对照。
只要不嫌麻烦,任何研究网格的人都会发现,在网格系统的帮助下,他都能更快地解决设计中的问题,并让设计更具功能性、逻辑性和视觉美感。
Author Description

“瑞士平面设计先驱”约瑟夫·米勒-布罗克曼(Josef Müller-Brockmann)(1914.5.9—1996.8.30)是瑞士的一位平面设计师和教师,曾于苏黎世的大学与艺术工商学校修习建筑、设计与艺术史专业。1936年,他在苏黎世开了一家专门从事平面设计、展会设计与摄影的工作室。1951年起,他开始为苏黎世的音乐厅设计音乐会海报。1958年,他成为了《新平面设计》(New Graphic Design)的主编,与R.P.Lohse、C.Vivarelli、H.Neuburg共事。1966年,他被任命为IBM的欧洲设计顾问。
布鲁克曼因他的极简主义设计与简洁的排版、图形和色彩而闻名,他的设计对21世纪的众多平面设计师都产生了重大影响。他还出版了多本视觉传达与设计类书籍。
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约瑟夫·米勒-布罗克曼在书中深入浅出的论述和用大量实例介绍了网格设计原理 和应用方法;提出解决视觉传达功能性、逻辑性和视觉美感的概念与组织方式。网格虽给予设 计规则以限定,但恰恰又开启了富有秩序的更自由的设计通道。设计需要逻辑、规 矩、态度与法则。随性失去秩序,设计是如此,社会何尝不是如此。
80年代末我在杉浦康平先生那里接受了网格设计的教育,令在国内只懂得装帧书 衣的我茅塞顿开,引导我真正跨进设计行当的门槛,因为它不仅是设计手法,更是一 种思维范式和设计的态度。他指出:设计是驾驭秩序之美的过程,网格为文本建立起 一个让信息得到有效、清晰、易懂并便于记忆的控制路径,其提供了逻辑解决问题的钥匙与解开二维、三维,乃至时间传播的,并非固态的辩证方法论。网格设计是一个平面设计师必须拥有的设计意识和能力。
西文的网格系统使用的黄金比率以其严密理性、规范科学的逻辑设定了具有普遍意义的设计范式。而中国古代各种韵文都有特定的格律,构建起语言的结构骨架。同时,以方块量体的汉字似乎更适合矢量化的网格推算和布局。杉浦老师的研究和实践也证明了这种可行性,该书中也特别列举了他的案例。由此,中国的设计者完全可以应用书中的原理来构建汉字的网格系统,学会驾驭秩序之美的设计意识,获得构成阅读审美的自觉途径,并掌握体现东方文本韵律设计的方法论。
——吕敬人

这是一本写方法论的书籍,可惜的是这套方法论在中国的平面教育里还没见到,这个书在西方是70年代问世的,它问世的时候还没有普及计算机,如今传到中国,它仍然是值得一读的基本的方法论书籍。如今我们有了新的操作工具,但在那个只有照相排字、手贴的年代,我们经常犯的一些基本的文字排列的错误,比如字体使用、字间距和行间距的设定,在这本书里都有基本的的方法论,如果你把这本书仔细阅读下去,照着它去实践,逐渐你就会认识到版面中哪些是可控的、哪些是可变的、变化规律在哪里、视觉是怎么引起阅读的舒适,全部会找到答案,这是本非常棒的书。所以我觉得这本书对中国平面教育的意义巨大,不仅仅对于一线的设计师。?
——“世界*美的书”奖获得者、知名书籍设计师刘晓翔

约瑟夫·米勒-布罗克曼在1961年出版的《平面艺术家及其设计问题》(The Graphic Artist and His Design Problems)一书中,首次对网格设计进行了阐释。网格系统也是发端于瑞士的客观编排设计运动(objective typography and design)的一部分。不可思议的是,直至20年后,《平面设计中的网格系统》作为一本专门研究网格系统的书籍问世,畅销至今。
本书对网格系统的各个方面进行了严谨探讨,旨在帮助平面设计师及该领域的学生们掌握网格设计的系统性方法。开篇介绍了网格系统的理论基础及其宗旨,之后则是如何搭建网格系统的详细步骤。在讨论了纸张的尺寸、字体的选择、分栏的宽窄、行距、页边距和页码之后,约瑟夫·米勒-布罗克曼更进一步阐述了网格系统的诸多细节和要素。
从8格到32格网格系统,本书由浅入深地引入网格系统的示例和构建方法。以红色为辅助色,应用于底层网格和附带的草图,不仅起到了强调效果,更令这些示例清晰易懂。之后的章节介绍了如何在网格系统中使用图片和插画。
关于网格系统的应用这一章收录了多国平面设计师们的作品,其中包括维姆·克劳维尔、保罗·兰德、奥托·艾舍、马西莫·维涅里的版面设计作品,并使之与相关的网格系统构成一一对照。
不过对于约瑟夫·米勒-布罗克曼来说,网格系统并不仅仅是一种组织框架。网格系统本身就是其设计哲学的核心,也是他精心搭建的有序系统的一部分——其应用范围从版面设计一直延伸至企业形象系统设计,甚至“对于大众文化有所贡献,或者说,网格系统本身就是大众文化的一部分。”
——以上文字摘自英国Laurence King出版社2011年出版的Bibliographic: 100 Classic Graphic Design Books By Jason Godfrey 一书对《平面设计中的网格系统》的评价
Catalogue

前言7
关于本书9
网格与设计哲学10
文字编排中的网格11
网格的目的是什么?13
纸张的尺寸15
排版中的度量系统17
字体样式19
栏的宽度30
行距34
页边距39
页码42
正文与标题字体45
版心的结构49
网格的结构57
8 格网格系统中的文字与图片72
20 格网格系统中的文字与图片76
32 格网格系统中的文字与图片87
网格系统中的图片97
网格系统中的插图99
网格系统中的色块101
设计案例104
企业形象设计中的网格系统133
三维空间设计中的网格系统141
展览空间设计实例149
古代和现代的秩序系统158
后记174
参考文献175
艺术家列表176

Introduction

现代意义上的编排设计是在20 世纪20 至30 年代早期设计理论和原则基础上建立起来的。19 世纪的马拉梅(Mallarmé)、阿蒂尔· 兰波(Rimbaud)以及 20 世纪初的纪尧姆· 阿波里奈(Apollinaire)不仅让人们对字体编排的内在可能性产生崭新理解而铺垫出了一条新路,而且还通过实验将人们从固有的偏见和束缚中解放出来,为后来的理论家和实践者获得开创性成就奠定了基础。这些杰出的先驱者包括了瓦尔特· 德克赛尔(Walter Dexel)、埃尔· 利西茨基(El Lissitzky)、库尔特· 施维特斯(Kurt Schwitters)、扬· 奇肖尔德(Jan Tschichold)、保罗· 伦纳(Paul Renner)、拉斯洛· 莫霍利–瑙吉(LászlóMoholy-Nagy)、 约斯特· 施密特(Joost Schmidt)等等人为那些过分死板的字体编排赋予了新的活力。扬· 奇肖尔德在其《新字体排印》(Die neue Typografie,1928)一书中创建出了现代、客观的字体编排规则,满足了时代的需求。

我们要特别感谢那些能从客观功能出发来进行字体排印和平面设计的大师们,是他们在视觉传达领域中发展出了一套富有规则的系统。早在20 世纪20 年代的德国、荷兰、俄罗斯、捷克斯洛伐克、瑞士等国,字体排印、平面设计和摄影领域就倡导用客观的态度来构思作品,并通过一种严格的规则来实现设计。

如我们所知,网格作为一种控制形式的法则,仍然还有许多可以发展的空间。但针对网格需要做的第一步,就是在排版中尽可能地利用版面中的资源来达到秩序和经济的最大可能性。本书中所提到的网格原理是在二战后的瑞士得到发展和应用的。在20 世纪40 年代后期,第一次出现了使用网格作为辅助设计的印刷作品。这种新趋势具体表现在设计师严格地遵守设计原理来编排文本和插图1,统一所有页面的结构,并坚持客观的态度来呈现内容。

本人曾在《平面艺术家及其设计问题》(The Graphic Artistand his Design Problems,1961)一书中第一次以图文形式简短地谈到了网格系统。在书中名为《网格在广告、图录和展示中的辅助作用》的文章中,介绍了网格设计的原理和应用方式,并列举了28 个应用网格设计的案例。

随后在商业周刊中也有不少文章时不时地提到怎样处理网格的问题,但是没有一本书详细和完整地描述过网格的应用和结构,并告诉大家怎样去学习网格的知识。就是由于这个原因,所以此书想尝试填补这个空白。

最后,本人非常感谢出版商为出版这本书而做出的努力,还有那些允许我使用他们作品的设计师们,另外还有我的助理乌尔苏拉· 默特莉小姐(Ursula M?tteli),感谢她的帮助以及她为本书绘制的插图作品。



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