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Jingdong book

自由“字”在：字体设计与创意

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Jingdong book

自由“字”在：字体设计与创意

Name: 自由“字”在：字体设计与创意
Brand: Jingdong book
SKU: 3108009311
Price: 34.65 USD
Availability: OutOfStock

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在写编辑推荐的时候我就在想应该写点什么呢？写这些作品真的很好？写这本书写的真用心？还是这个作者真的很牛？其实说起字体设计很多人比我都了解作者，对于你们无须我多说什么。是的，还有一部分读者对作者一无所知，我应该告诉你们什么呢？站酷粉丝很多、人气很高的人，这就是很好的证明，无须我再多说什么。
对于作者本人我倒是愿意多写几句，刘兵克是一个谦虚、耐心、细致、有毅力、有恒心的一个人，通过与他的接触、沟通、给字体设计爱好者讲课和站酷这些年的成长经历无一不体现着他的这些品质。我知道，之所以他有了现在的成果离不开这些优良的品质。同时，这只是一个开始，我相信还会有更好的他，让大家认识。
字体设计，在路上。希望这本书除了让你学会技巧外，更能让你找到方向、懂得坚持！

Content Description

《自由“字”在：字体设计与创意》是一本用心写的字体设计书，作者将他多年的字体设计历程都记录在这里。从本书中你可以读到作者在字体设计方面的经验、成功案例的分享，以及与字体设计相关的一些故事；看到作者成长的点滴——那些弥足珍贵的除了技巧和技术之外的东西。
《自由“字”在：字体设计与创意》首先讲解了字体设计的一些基本法则和设计方法；接下来作者以“36计”的形式将其多年的字体设计经验做了细化和总结，帮助读者学习、理解；然后通过33个成功的商业字体设计案例向读者阐述了实际面对客户时，应该注意的设计切入点、主题确立和设计原则；最后，作者分享了其平时做的字体创意练习和生活中有感而发的字体设计，通过这一部分，读者可以学到技巧之外的内容，了解创作背后的故事。
《自由“字”在：字体设计与创意》适合字体设计爱好者、平面设计师、网页设计师、UI设计师和标志设计师阅读；同时也适合与字体设计相关专业的师生参考阅读。

Author Description

刘兵克，自由设计师，字体设计师，站酷网推荐设计师。

Comments

★多年来我一直有这样的感叹：“字体的魅力不在字体本身，而是在于它与世间万物千丝万缕的联系。”我在兵克的书中也看到了这种联系——他努力借助字体，帮助自己诠释对姥姥的思念、儿时的回忆和对爱情的表达。细细阅读后还会看到他是怎样通过字体建立了与外部世界的联系……
读完这本书稿，意犹未尽。
——北京北大方正电子有限公司字体开发总监、方正字库首席字体设计师朱志伟

★随着设计师们字形设计能力的提高，字体字形在平面、网页甚至UI设计中的分量也越来越重。以前只是作为LOGO中品牌名称使用的字形设计，现在成为决定设计作品质量的重要一环。设计师们早已不满足于字库提供的字形，各种充满特色的字形设计给各种门类的设计都带来了强大的活力。
在兵克的站酷主页，我们可以清晰地看到一个茫然的设计青年一步一步、脚踏实地地变成一个成熟的设计师和引导者。总结他的设计历程，正如“字作多情”这个词语。要做好设计，一定不能只是把设计当作一项工作，而是要把它当成朋友，当成自己的恋人，要让他（她）的一颦一笑都能牵动自己的心灵，要让他（她）的一举一动都吸引自己的目光。
——站酷网CEO梁耀明

字体（字形）设计早已经超出了“专门做文字”这样的狭隘定义，越来越成为各种设计都需要掌握的技能。即使不是一个字体（字形）设计师，也需要经常面对标题、LOGO、版式等与字体密不可分的工作内容。因为设计是内容的创意化表达，而文字是内容的最终载体。面对一项商业委托或工作任务时，怎么创作出一个适用、恰当的字形，为视觉和传达效果加分，正是本书分享给设计师们的知识。
——站酷网主编纪晓亮

★又闻兵克兄弟要出版字体设计书籍，甚是欣喜。之所以说“又”，是因为在此之前他已经出过两本小册子了，真是勤奋有加！遂想起曾经听闻兵克兄弟每天工作之余都会给自己命题，做一款字体设计，并上传网络，以求监督与自我约束，其上进之心可见一斑，成功亦绝非偶然！
跟兵克兄弟初次见面，是我邀请其为山东品牌设计俱乐部沙龙分享字体设计心得，他欣然允诺，并从外地赶来，令我感激不已。今天他又要将这么多年积累的经验汇集成册以飨众人，我想也是广大字体设计爱好者之幸事，随喜功德！
——济南索邦品牌策划策略总监/山东品牌设计俱乐部创始人金宏星

★众所周知，兵兵一直以来就是我的好伙伴，我们的友谊大家有目共睹！这次他再次出书，我自然要狠狠地支持。书的内容我有幸提前看到了一些，确实非常好，针对字体的细节、笔画、结构都有详细的讲解，最重要的是还提到了字体变化的规律，而且其中也有兵兵平时的练习作品和生活感悟。通过这本书，读者不但能学到字体方面的知识，还能了解到一个字体设计师的成长历程，这样的形式非常之赞！希望兵兵的书能够大卖，也希望有更多的朋友加入字体设计的队伍中来！
——字体设计师胡晓波

Catalogue

CHAPTER 01 字体设计基础
一、设计原则
二、字体结构与重心
三、笔画的粗细
四、字体的性格
五、基础造字法

CHAPTER 02 字体变形36计
第1计字间连接
第2计字内连接
第3计笔画图形化
第4计字体的灵活组合
第5计字体的瘦长化
第6计字体的扁平化
第7计笔画变细
第8计笔画加粗
第9计笔画的简化
第10计笔画的夸张
第11计巧用画笔工具
第12计笔画端点的修饰与设计
第13计不规则字形
第14计老字体，新设计
第15计几何元素的使用
第16计宋体字的改造与利用
第17计巧用描边
第18计巧用圆角
第19计曲线笔画的设计
第20计圆润笔画的设计
第21计数字与文字的结合
第22计多种字体的组合
第23计西文中用
第24计字体图形练习
第25计改字练习
第26计电影与字体
第27计歌曲与字体
第28计生活经历与字体
第29计情感与字体
第30计诗歌与字体
第31计字体随笔
第32计字库的设计
第33计字体日记
第34计字体的借鉴与创新
第35计充分利用网络平台
第36计让坚持成为一种习惯

CHAPTER 03 商业字体设计
花式上篮
熙品
萌小奇
LOFT
皇家马戏团
汇能尚美
柒数码
时光机
缤纷士多
疯狂教学
戛纳摄影
悦斓会
婚礼纪
红牛超级马力
野拓
爱，忘返
维斯卡蒂
生态城市
拼到底
上景国际
时空门
红牛极限腾跃
闺蜜日
守护天使
欢乐笛
优家宝贝
有梦想一起实现
不一样地奔跑
雨季映画
帮帮堂
传福银坊
慕尚
创木工房

CHAPTER 04 自由"字"在
创意
青岛
自给自足
决战之夜
那些故事
舍友
花开时间
西瓜季
生活
蜗居
新鲜生活
元旦快乐
夜潮
感怀母恩
半年记
浮华过后
素食馆
原则
诱惑
另一个我
老歌重唱
杂碎
小城旧事
大智若愚
造字有理
篮球

CHAPTER 05 我的字体，与我的故事
老饭店
外婆
大学
城事
刘兵克曦冉体
每天

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Jingdong book

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