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Jingdong book

商业智能在电子商务中的实践和应用

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Jingdong book

商业智能在电子商务中的实践和应用

Name: 商业智能在电子商务中的实践和应用
Brand: Jingdong book
SKU: 3110027931
Price: 26.07 USD
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电子商务是信息化时代的产物。相比于传统行业，电商行业在信息构成方面有其独特的特点，适用于电子商务的商业智能实施方案必须能够解决复杂数据源、数据分析实时性要求高和大数据处理等问题。本书根据实际的商业智能实施经验，从解决方案、设计理念以及技术等角度详尽介绍了电子商务中商业智能的应用以及发展趋势：并结合云计算技术探讨了适用于电子商务行业的BI整体解决方案：同时对数据仓库、OLAP分析、数据挖掘等技术进行了深入探讨：最后总结了BI于电子商务的应用价值和电子商务行业成功实施引的经验。本书内容深入浅出，是企业领导决策层、商业智能开发人士和初学者的宝贵参考资料。
《商业智能在电子商务中的实践和应用》特点：
●全面实用地介绍商业智能，涵括数据仓库、ETL、OLAP分析、数据挖掘，以及完整的企业级BI内容。
●不拘泥于软件和产品，注重B1的本质和最佳实践的追求。
●既有通用的方案和技术标准，又有相应的技术实现。
●注重BI实施策略及理念，统一规划、逐步实施引的经验具有较高的现实性。

Content Description

《商业智能在电子商务中的实践和应用》全面详细地叙述了商业智能在电子商务行业的应用以及发展情况，重点探讨了适用于电子商务行业的BI整体解决方案，结合云技术打造了分布式数据仓库架构。同时对数据仓库、OLAP分析、数据挖掘等技术进行了深入探讨，并结合应用帮助读者了解技术的本质。最后，笔者总结了BI对于电子商务的应用价值和电子商务行业成功实施BI的经验，对于读者实施或学习BI都有实际的指导意义。
《商业智能在电子商务中的实践和应用》内容深入浅出，是企业领导决策层、商业智能开发人士和初学者的宝贵参考资料。

Author Description

黄建鹏，1978年出生，硕士，焦点科BI研发部经理。2001年就读于复旦大学数学研究所，从事数据挖掘研究，毕业后连续8年服务于国内3家民营、外资上市公司，专注商业智能、数据仓库、数据挖掘应用与咨诲，在引理论和实践上有深刻而独到的理解。

徐晓冬，1980年出生高级工程师，曾用6个月时间带领团队建立起焦点科技数据仓库。精通Bl体系知识和结构，为焦点科技大数据处理以及数据仓库架构解决方案设计者.有丰富的企业级Bl建设和推广经验。

魏宝军，1982年出生，高级工程师，焦点科技数据挖掘领头人，中国制造网数据罗盘项目经理。大学毕业后7年一直专注数据挖掘，长期在B2B外贸、税务、电信等行业从事挖掘咨询和项目开发工作，拥有众多成功案例。为焦点科技挖掘整体规划及设计者，拥有敏锐的挖掘洞察力其领导的挖掘项目为焦点科技业务提供了量子级的产出。

Catalogue

第一章商业智能概述
1.1 什么是商业智能
1.2 商业智能在国内应用背景
1.3 商业智能发展历史和国内应用现状
1.4 商业智能相关技术介绍
1.5 小结

第二章 BI在电子商务的应用前景
2.1 电子商务发展对商业智能的必然需求
2.2 商业智能在电子商务的应用情况及价值
2.3 小结

第三章商业智能在电子商务的解决方案
3.1 系统架构
3.2 数据仓库及模型
3.2.1 数据仓库的定义
3.2.2 数据仓库的架构
3.2.3 数据仓库模型
3.3 ETL
3.3.1 ETL目标和基本要求
3.3.2 ETL的开发
3.3.3 ETL的测试
3.4 多维分析
3.4.1 多维数据分析技术
3.4.2 多维数据分析的实现
3.4.3 多维分析在商业智能中的应用
3.5 数据挖掘
3.5.1 价值体现
3.5.2 主要应用
3.5.3 应用实现要求
3.5.4 常见问题
3.6 BI在电子商务领域的应用
3.6.1 电子商务运营决策分析
3.6.2 对外-支撑网站用户分析
3.7 软硬件方案
3.8 实施策略及风险控制
3.8.1 自上而下策略
3.8.2 自下而上策略
3.8.3 整体规划、逐步实施
3.9 BI项目风险控制
3.9.1 组织风险
3.9.2 技术风险控制
3.9.3 业务风险
3.9.4 实施风险
3.1 0小结

第四章BI对内决策支持平台
4.1 高层仪表盘
4.1.1 定义
4.1.2 目标和价值
4.1.3 设计关键点
4.1.4 高层仪表盘在焦点科技的应用
4.2 企业级绩效
4.2.1 定义
4.2.2 目标和价值
4.2.3 设计关键点
4.2.4 企业级绩效管理在焦点科技的应用
4.3 主题性OLAP分析
4.3.1 目的和作用
4.3.2 销售分析
4.3.3 运营分析
4.3.4 订单分析
……
第五章 BI对外支持网站用户
第六章 B2B电子商务BI成功实施的关键点
第七章焦点科技BI应用价值及展望
第八章商业智能最新发展方向
参考文献

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