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Jingdong book

服务的细节013：会切西红柿，就能做餐饮

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Jingdong book

服务的细节013：会切西红柿，就能做餐饮

Name: 服务的细节013：会切西红柿，就能做餐饮
Brand: Jingdong book
SKU: 3110030291
Price: 19.82 USD
Availability: OutOfStock

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“餐饮难做”恐怕是很多餐饮经营者的想法，但是在本书作者“居酒屋之神”宇野隆史的眼中，“饭店、酒馆，只要想开谁都能开”、“餐饮业真是一个轻松的行业”。
银行职员、医生等等，并不是谁想当就能当上的。而种植、生产出食物的人也比餐饮行业的人辛苦得多。一道清爽的必备凉菜“冰镇西红柿”，只需把西红柿切开就可以，啤酒只需把瓶盖打开拿给顾客就可以。这样就能赚到比成本高出很多的钱。再也没有比餐饮更好做的卖卖了。
不要考虑得过于复杂，只要看一下身边就会发现：让饭店充满魅力的元素无处不在。只要想卖，就会畅销无阻。

Content Description

《服务的细节013：会切西红柿，就能做餐饮》的作者宇野隆史是一名在日本被奉为“居酒屋之神”的餐饮业经营家，而这本书以其现身说法、娓娓道来的方式向读者们传递了其经营餐馆的经验与心得。
要想把饭店开好、在餐饮业做出一番事业的话，当然不是一件简单的事情。而这本书的亮点在于，提出了饭店经营的“用户体验学”。
“如何绞尽脑汁让客人开心？”，“如何绞尽脑汁让客人成为回头客？”这是作者在本书中反复强调的“待客心得”。这便是本书给予读者的一个新理念。因为说到餐饮业的经营之道，一般会想到的便是饭菜味道、厨师手艺、店面地段、资金实力等等，这是大部分媒体所宣传的“普世价值观”。而本书的作者则通过自身的成功经历以及其培养的员工们之后的成功经历，彻底颠覆了上述传统观念：“就算不会做菜，也能创造出受欢迎的菜品”、“就要把店开在人迹罕至的地方”、“没人手没资金反而是最强的武器”等等具有颠覆性的理念，都让人有一种醍醐灌顶的感觉。
而在这些理念背后的道理，便是“用户体验”。让顾客拥有良好的体验，顾客便会再次光顾，还会带自己的熟人来，而那些被带来的人又因为有良好的体验，便又会再次光顾，如此反复，饭店的常客熟客就会越来越多。就如作者自己所说：“这是一种合法的传销。”这个比喻非常到位。

Author Description

宇野隆史，乐股份有限公司董事长。
1944年生于东京。1978年成立“乐”股份有限公司，在东京·经堂开设仅有5坪左右的居酒屋“SHIRUBEE餐厅”和“极乐屋”。1981年在东京·下北泽开设“乐”餐厅，成为风靡一时的居酒屋形态之一。1988年，他将原本采用个人经营方式的“乐”股份有限公司改为法人。在其允许所有员工独立开店的方针下，从该公司独立出去自行开设餐饮店的经营者多达200名以上。他被员工亲切地称为“老爹”。目前在东京约有20家分店，并在加拿大温哥华开设一家分店。其口号是“一笑一盅”，取“每天至少笑着喝一杯”之意，也可理解为“每天喝一杯，就能笑一笑”，在这样的居酒屋里度过如此惬意的时光，是其理想所在。

Catalogue

第1章绝对没有不赚钱的饭店
~开店的基本要诀~
这样思考，饭店才会生意兴隆！
不要追赶潮流，打造一个自我享受的店铺
学习不好，也能开好店
使用创业资金，要给自己留有余地
经济不景气，也是开店的时机
店长不需要掌握实务技巧
开店一定要有“想象力”
有缺点才能成长
何为真正在任何时代都很强的饭店
寻找“真正”的饭店
好的创意如果不能马上实施，则没有任何意义
不花钱的创意征集方式
除了自己都是“顾客”！
不同于大饭店，个人饭店独特的“取胜之道”
第2章把饭店开到人迹罕至的地方
~选址的奥秘~
人迹罕至的地方饭店会热闹的原因
让中介介绍好店面的方法
“没人没钱”成为最强武器的原因
如何才能牢牢抓住当地顾客的心
选择铺面不能着急
正因为是地方城市才能做到的事
“在附近买东西”——迈向成功的第一步
第3章即使不会做菜，也能设计人气菜单
~菜单设计的秘诀~
如何使普通的菜单变得与众不同
模仿他人设计人气菜单
即使降低成本，也能提高顾客满意度的方法
善处逆境、浅显易懂的常规菜式
强烈的“饭店印象”，才能使饭店经久不衰
设计既能让顾客开心、又能提高“顾客平均消费额”的菜单
设计向顾客娓娓道来的菜单
与地下商场做“朋友”
第4章让顾客开心非常简单
~待客的奥秘~
不擅长说话也没关系，与顾客交流有诀窍
第一步：记住顾客的名字
木下藤吉郎的“草鞋”故事能够世代流传的原因
仅凭“待客”就能改变顾客的“划算感”
不要把“我很闲”挂在嘴边
是否欢迎唯一的顾客是胜负的关键
经验打造待客天才
与顾客的良好关系可以减少投诉
第5章只要想卖，就会畅销无阻
~“卖”的真谛~
发传单也没有顾客上门
不要害怕浪费食材
外行有外行的销售方法
绝对能畅销的菜品推荐方法
如何使顾客肯定成为回头客
忘年会的季节，不要搞特殊化
“因为便宜才去”的饭店，萧条时期难以为继
如何增加“销售力”
乐股份有限公司经营者眼中的宇野隆史
译后感

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