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Jingdong book

互联网金融第三浪：众筹崛起

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Jingdong book

互联网金融第三浪：众筹崛起

Name: 互联网金融第三浪：众筹崛起
Brand: Jingdong book
SKU: 3111001271
Price: 26.57 USD
Availability: OutOfStock

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世界银行《发展中国家众筹发展潜力报告》显示，众筹模式已在全球45个国家成为数十亿美元的产业。预计到2025年，发展中国家规模将达960亿美元，其中500亿美元在中国。面对如此庞大的市场，“众筹”这块刚出炉的蛋糕到底应该怎么分？在众多读者只能通过网络来对这一领域的知识进行碎片化读取的情况下，网信金融集团旗下“众筹网”携手中国先锋金融研究所、中国人民大学、21世纪经济报道，联合打造国内首本深度剖析“众筹模式”的互联网金融书籍，为读者提供一本通俗易懂、实用有趣的“众筹指导书”，手把手教你用好“众筹”。

Content Description

《互联网金融：众筹崛起》由四部分构成。第一部分主要对互联网金融浪潮做出回顾及分析，详述众筹的兴起与发展，针对股权众筹、金融众筹等众筹模式做出分类解读。第二部分为众筹在中国的发展思考，包括萌芽与兴起、机会与挑战、风险与防范等内容。第三部分，深度剖析国内外经典众筹案例，探讨众筹项目成功与失败的经验法则，为可能的项目发起人提供真实案例参考。第四部分是由众筹网创办的“众筹大学”部分讲师在内部分享会中所做的精彩分享。著名导演贾樟柯，著名经济学家滕泰，成功创业的资深行业领袖，美微传媒创始人朱江、春雨天下创始人张锐、知乎创始人周源等都现身说法，为读者带来又一轮思考及感悟。

Author Description

盛佳，网信金融集团首席执行官，毕业于清华大学计算机科学与技术系，后进入拿大多伦多大学研修计算机专业并获硕士学位，清华大学五道口金融学院EMBA首期班学员。曾于2010年以联合创始人身份创立云壤公司，推出业界首个社会化搜索产品“云云网”。此前，作为Google资深产品经理负责美国加州山景城总部的全球商品搜索产品基础架构业务，并成为Google中国早期核心成员，先后研发运营“图书搜索”、天涯来吧”、“寻亲搜索”、“高考搜索”等产品。涉足互联网行业前，曾就职于爱立信和英特尔。汤浔芳：《21世纪经济报道》资深记者，专栏作者，互联网金融千人会联合创始人，TMT青年沙龙联合创始人。专注研究互联网金融，对互联网金融行业有深刻理解。

Catalogue

第1章互联网金融互联网金融元年：百花齐放中国互联网金融浪潮回顾美国标杆性互联网金融企业介绍第2章众筹兴起金融众筹股权众筹：众筹的高级梦想众筹时代，如何玩转音乐？第3章众筹在中国机会与挑战谁在玩？从萌芽到兴起众筹：革根一族的创意狂欢众筹风险和防范第4章国外众筹发展第5章国内众筹发展第6章众筹大学附录

Introduction

最权威的互联网金融众筹模式指导——网信金融集团首席执行官盛佳亲授“众筹”要义，中国人民大学法学院副教授杨东解析众筹法律争议及监管布局，《21世纪经济报道》资深记者汤浔芳讲述互联网金融行业观察心得……业内领军人物携手打造最权威指导。最精彩的国内外众筹实战案例详析——在国外，智能手表Pebble千万美元的融资神话如何诞生？Ubuntu Edge如何成为史上“最成功的”失败众筹案例？即将消失的古董级Catlow剧院如何成功保留？电视剧明星Kristen Bell如何说服她的粉丝自掏腰包，拍摄“Veronica Mars(美眉校探)”的同名电影？在国内，快男电影20天众筹融资五百万如何震撼整个行业？收罗国内外精彩案例，不容错过。最实用的众筹玩法“教科书”——如果你是拥有梦想的创业者，这本书将为你展示项目策划、包装、筹资回报设定、筹资额度设定，项目发起到成功上线的全部流程，全方位指导你完成自己的众筹项目；如果你是愿意支持他人梦想的助力者，这本书将为你阐明助力众筹的意义，教你分辨项目，预估风险。真正实现“手把手教你用好众筹”。

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Jingdong book

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