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Jingdong book

一本书读懂金融常识

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一本书读懂金融常识

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钱是挣出来的,更是理出来的!

重要的不是收入,而是理财的方法!

学点用得上的金融常识,让理财变得更简单!

一本为中国老百姓量身定做的入门级理财的读本!

这是一本相见恨晚的书,越早看,你走的弯路会越少!

Content Description

金融理论并非离我们的生活很远。实际上,我们在生活中时时刻刻都需要用到金融理论。想成为有钱人?那么这里就是你必须知道的秘密。
以中国人的视角去看金融,去理解金融,去应用金融,也许下一个巴菲特,下一个索罗斯就是你。

Author Description

李昊轩,上世纪七十年代末生于塞外,是历经现实与梦想剧烈冲击的一代。他热衷于社会事务,致力于社会科学的大众普及和商业应用方面的创新和产业化发展,倾情打造极具实用价值和趣味性的心智开发系列图书,敬请关注。

Catalogue

上篇 金融常识——揭开金融常识的大学问
第一章 货币——金融市场的灵魂
1.货币:钱非万能,但没有钱万万不能
2.货币的“规矩”——货币制度
3.货币供给量的三兄弟——M0、M1和M
4.货币也具有排他性——劣币驱逐良币
5.货币流通速度对经济的影响
6.虚拟货币——Q币究竟是货币还是商品
7.货币需求——到底该发行多少货币才合适
8.货币幻觉——只缘不识货币真面目

第二章 信用——金融市场的基石
1.个人信用——请妥善保管“经济身份证”
2.银行信用——把钱财存入银行,最靠谱
3.国家信用——国债热销背后的重要因素
4.商业信用——口碑不好,谁还与你做生意
5.民间信用——关键时刻作用大,风险也大
6.消费信用——纠结,到底该不该超前消费
7.信用评级——绝对不可以违反“游戏规则”

第三章 利率——金融市场的晴雨表
1.利息——剩余价值的特殊转化形式
2.利率调整——格林斯潘的“魔棒”
3.利率不断调整的原因——利率市场化
4.复利——爱因斯坦的世界第八大奇迹

第四章 汇率——国际经济交往的纽带
1.汇率——国际经济交往的纽带
2.汇率研究的基本问题
3.汇率变动对经济的影响
4.汇率政策的目标和工具

第五章 多重分形的金融市场——水深正好学游泳
1.股票市场——在机会与风险中“淘金”
2.外汇市场——没有具体场所的交易
3.保险市场——无形保险,有形保障
4.期货市场——在未来市场上的角逐
5.期权市场——于期待中的期市创新
6.债券市场——做一个优秀的“债主”

第六章 通货膨胀与通货紧缩的影响
1.通货膨胀——个人财富增长的劲敌
2.通胀效应——通货膨胀有弊也有利
3.通货紧缩——经济衰退的“幽灵”
4.通货膨胀与通货紧缩的区别与联系

第七章 谁也逃不脱的金融危机
1.金融风险——世上没有只赚不赔的市场
2.次贷危机——都是信用崩溃惹出来的祸
3.泡沫经济——再绚丽的泡沫终归是泡沫
4.经济周期——经济危机间隔来袭的原因

下篇 金融理财——唯有理财才能生财
第八章 理财先理观念:脑袋决定钱袋
1.从思想上彻底摘掉贫穷的枷锁
2.不要跟风,理财是你自己的事
3.理财并不是三天打鱼两天晒网
4.规划目标,追求起来才更有劲
5.无论有钱没钱,都要配置资产
6.人生阶段不同,理财要变化

第九章 金融资本投资:让财富滚雪球
1.储蓄生利稳中求,恰似江河水长流
2.保险好似雨中伞,关键时刻解忧难
3.债券定期付利息,犹如下蛋老母鸡
4.汇市冲浪技巧多,勇立潮头唱大歌
5.基金投资久见益,凭靠专家来打气
6.黄金古玩待时入,投资收藏两不误
7.股市擅长跌与伏,牛熊变幻谁人主

第十章 负债理财攻略:实现资本飞跃
1.住房贷款:“安居”不是梦
2.汽车信贷:买车不再是传说
3.教育理财:给孩子特别的爱
4.银行卡片:伴你潇洒走四方
5.典当服务:让资金流动起来
6.票据贴现:让“死钱”复活
……
Introduction

由“思变”到“实现”
在现实中,我们时刻被金融学的影子所萦绕,每个人日常生活的点滴行为都在有意无意地运用金融学规律进行选择和取舍,消费、投资、理财、融资、借贷……每个事件的背后其实都有一定的金融法则可循。用金融学的原理来反观我们的生活,其实我们就是生活在一个金融学乐园里。人生时时皆金融,生活处处皆金融,我们的生活已经离不开金融学。因此,我们每个人都应该关注金融世界的人和事,学习并寻找降低生活成本、提高资金收益率的捷径。
在金融市场的大课堂里,富商大贾研究金融,是缘于金融能够教其预防资产缩水;中产阶级关注金融,是缘于每一次金融危机都可能会使其“片甲不回”;步入小康的家庭学习金融,是缘于思考如何让钱生钱,令生活更美;资本薄弱的“穷人”对金融产生浓厚兴趣,不仅在于金融能够解决温饱改善民生,而且在于期望有朝一日抓住金融市场机遇,实现从“负翁”到“富翁”的华丽转变。关注金融,就是关注自己的未来。但是,这种由“思变”到“实现”,完全取决于对相关金融知识和技巧的掌握、分析、理解和运用上。
其实,金融学并不像遥挂在天边的彩虹,可望而不可即;金融学也并不只有复杂的理论,高深的原理以及抽象的教学符号。在本书里,金融学仅仅是与我们现实生活息息相关、不可分离的、妙趣横生的事实。
《一本书读懂金融常识》是一本通俗的金融知识读物,全书分为上下两篇,即金融常识篇和金融理财篇,分别从金融货币、市场信用、银行利率、资本运作等十个方面较为系统地阐述了金融学的基本理论知识及其在现实社会生活中的应用。
为了更加透彻地阐释金融学的内涵,本书运用浅显易懂的笔墨巧妙地揭开了这枚神奇艺术之果的内核,让读者在愉悦和享受中,迅速学会运用金融学的视角和思维观察、剖析种种生活现象,发现幸福和成功背后的本质,从而睿智、理性地作出决策,指导自己的行为。减少人生的沉没成本,以最小的投入获得最大的收益。
编者
2013.1

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Brand Origin China

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