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Jingdong book

墨菲定律:世界上最有趣最有用的定律

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墨菲定律:世界上最有趣最有用的定律

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世间万物虽幻化千姿,穷尽万象,但万变不离其宗,表面的变化,蕴含着不变的规律。如果你能参透其中的奥秘,掌握其中的要义,并能灵活机动地运用,那么你将不会被事物的表象所迷惑,能透过复杂的现象抓住事物的本质;不会被一些人出众的外表所蒙蔽,理性会告诉你,没有人像想象的那样完美无缺;任何所谓高超的伎俩都骗不过你的火眼金睛,没有人能让你上当受骗。
《墨菲定律:世界上最有趣最有用的定律》列举的200多个经典定律,是人们从千变万化的生活中所提炼总结出的精华。书中总结了管理、经济、心理、人生、教育、事业、家庭、感情等方面最经典的定律、法则和效应,全方位地扫描人生的全过程,交给我们一把又一把开启智慧之门的钥匙,点亮一盏又一盏指路的明灯。把握这些定律,对于我们认识事物的本质、发现事物发展的规律、解决生活和工作中遇到的林林总总的问题,具有非常重要的指导意义。
学习这些定律,也是不断挑战自我的过程,拒绝一次又一次诱惑,接受一次又一次考验,克服一个又一个困难,不停地向人生的理想靠近,才能享受到生活的真味,享受到生命的欢欣。
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世界是纷繁复杂的,很多事情我们虽然习以为常,但并不了解其真相。我们需要用一些理论来揭示事物运行的逻辑规律,推演命运发展的因果关系。我们更需要用一些理论来指导我们的生活和工作,以使我们的生活更加美好,工作更加顺利。世界上有许多神奇的人生定律、法则、效应,运用这些神奇的理论,我们能洞悉世事,解释人生中的诸多现象,更重要的是,这些理论能指导我们如何去做,如何去改变命运。不管你是否知道这些定律法则,这些法则和定律都在起着决定性的作用——只是我们很少去关注它们。古今中外,那些伟大的成功者,都深谙这些法则与定律的奥妙所在。无论我们是谁,无论我们从事什么职业,我们都需要知道这些法则和定律。
《墨菲定律:世界上最有趣最有用的定律》中共介绍了破窗理论、彼得原理、手表定律、羊群效应、二八法则、木桶定律、凡勃伦效应、蝴蝶效应等200多个最经典的人生定律、法则、效应。在简单地介绍了每个法则或定律的来源和基本理论后,就如何运用其解释人生中的现象并指导我们的工作和生活等进行了重点阐述,是一部可以启迪智慧、改变命运的人生枕边书。这些定律、法则、效应风靡全世界,是成功人士所必知的。只要认真阅读此书,相信你一定会有所收获。你也可以利用这些神奇的法则、定理来驾驭你的一生,改变你的命运。
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第一章 人性的弱点和优点 皮尔斯定理:意识到无知,是知道的开始 晕轮效应:不要像看“日晕”一样看世界 控制错觉定律:我们总是会“自信地犯错” 不值得定律:别样的心态,别样的选择 权威效应:人微则言轻,人贵则言重 情绪定律:情绪影响一切 心理摆效应:人心也会像钟摆一样 情感宣泄定律:请给情感一个宣泄的窗口 禁果效应:越“禁”越“禁不掉”的心理 情绪转移定律:小心,坏情绪会传染 眼不见为净定律:只要看不见,就是干净的 自我宽恕定律:自己的错误总是可以原谅的 虚假同感偏差:“以己度人”未必可靠 周哈里窗理论:人心是一扇“窗” 补偿作用:弱点也是一种力量源 马斯洛理论:人是一种有欲求的动物 第二章 成功学的秘密 王安论断:成功,始于果敢的决策 洛克定律:确定目标,专注行动 瓦拉赫效应:成功,要懂得经营自己的长处 木桶定律:抓最“长”的,不如抓最“短”的 艾森豪威尔法则:分清主次,高效成事 相关定律:条条大路通罗马,万事万物皆联系 奥卡姆剃刀定律:把握关键,化繁为简 墨菲定律:与错误共生,迎接成功 酝酿效应:灵感来自偶然,有时不期而至 基利定理:失败是成功之母 韦特莱法则:先有超人之想,才有超人之举 布利斯定理:凡事预则立,不预则废 吉格勒定理:有雄心才能成就梦想 保龄球效应:成功始于定位 培哥效应:高效记忆,事半功倍 杰奎斯法则:不要试图一口气吃成胖子 登门槛效应:步步为营,借力使力 借口定律:不为失败找借口,只为成功找方法 第三章 职场行为学准则 蘑菇定律:新人,想成蝶先破茧 自信心定律:出色工作,先点亮心中的自信明灯 青蛙法则:居安思危,让你的职场永远精彩 鸟笼效应:埋头苦干要远离引人联想的“鸟笼” 鲁尼恩定律:戒骄戒躁,做笑到最后的大赢家 链状效应:想叹气时就微笑 反馈效应:你的沉默,会让他人很不安 拆屋效应:不要拒绝自以为不可能完成的任务 第四章 生存竞争法则 零和游戏定律:“大家好才是真的好” 马蝇效应:激励自己,跑得更快 波特法则:有独特的定位,才会有独特的成功 权变理论:随具体情境而变,依具体情况而定 达维多定律:及时淘汰,不断创新 儒佛尔定律:有效预测,才能英明决策 费斯法则:步步为营,方可百战百胜 史密斯原则:竞争中前进,合作中获利 卡贝定律:放弃是创新的钥匙 罗杰斯论断:未雨绸缪,主宰命运 第五章 人际关系学定律 首因效应:先人为主的第一印象 刺猬法则:与人相处,距离产生美 投射效应:人心各不同,不要以己度人 自我暴露定律:适当暴露,让你们的关系更加亲密 刻板效应:别让记忆中的刻板挡住你的人脉 互惠定律:你来我往,人情互惠 换位思考定律:将心比心,换位思考 古德曼定律:没有沉默,就没有沟通 需求定律:欲取先予,以退为进 相悦定律:喜欢是一个互逆的过程 钥匙理论:真心交往才有共鸣 沉默的螺旋:如何有效表达自己不离群 海格力斯效应:冤冤相报不如以德报怨 完美笑话公式:笑话是种救世主式的力量 第六章 经济学效应 公地悲剧:都是“公共”惹的祸 马太效应:富者越来越富,穷者越来越穷 经济过热理论:繁荣背后藏隐患 泡沫经济:上帝欲使其灭亡,必先使其疯狂 集聚效应:集群发展,经济更上一层楼 测不准定律:越是“测不准”越有创造性 口红效应:经济危机中逆势上扬的商机 乘数效应:一次投入,拉动一系列反应 拉动效应:经济在于“拉动” 外部效应:政府为什么发补贴 阿罗定理:少数服从多数不一定是民主 政府干预理论:“挖坑”可以带动经济发展 金融管制理论:管制是预防风险的重要途径 挤出效应:“挤进”、“挤出”由财政政策决定 第七章 决策中的学问 机会成本:鱼和熊掌不能兼得 羊群效应:别被潮流牵着鼻子走 沉没成本:难以割舍已经失去的,只会失去更多 最大笨蛋理论:你会成为那个最大的傻瓜吗 消费者剩余效应:在花钱中学会省钱 前景理论:“患得患失”是一种纠结 棘轮效应:由俭入奢易,由奢入俭难 配套效应:有一种“和谐”叫“配套” 长尾理论:今天的“冷门”将是明天的“热门” 小数法则:以“小”见“大”需理性 第八章 信息决定成败 格雷欣法则:劣币驱逐良币与信息不对称 啤酒效应:信号在传递过程中被无限放大或缩小 蝴蝶效应:用“微小”信息成就高营业额 囚徒困境:信息不足,决策就会迷惘 名人效应:借名人信息扩大商品知名度 沉锚效应:成败就在于第一印象 逆向选择:非对称信息下的次优决策 沃尔森法则:能得到多少,取决于你知道多少 信息处理定律:不会处理信息就不会生存 冰山理论:实际存在的很多,而我们可见的太少 沸腾效应:临门一脚至关重要 霍布森选择效应:让人无可奈何的“假选择” 传播扭曲效应:信息传播的链条越长,信息越失真 第九章 创造财富的秘诀 内卷化效应:不断创新,避免原地踏步 比较优势原理:把优势发挥到极致 蜕皮效应:勇于挑战,不断超越 尼伦伯格原则:谈判,“损人利己”不如“利人利己” 72法则:找对时机,让资产翻倍 多米诺骨牌效应:莫让一次失败套走你所有的财富 250定律:每一位顾客都是上帝 王永庆法则:富翁是省出来的 雅格布斯定理:质量过硬,脚跟才站得稳 布里特定律:要推而广之,先广而告之 阿尔巴德定理:抓住顾客需求,才能赚到钱 第十章 效用理论 杠杆效应:找到支点,以小撬大 米格-25效应:牌不在好坏,关键看你怎么打 边际效益递减:投人与付出未必成正比 人力资本理论:累积资本,做强自己 需要层次定律:需求是无止境的 幸福定律:幸福,就是别让欲望超出效用的范围 套裁效应:统筹兼顾,效用最大化 第十一章 管理学原理 二八法则:抓住起主宰作用的“关键” 分粥规则:利己并不妨碍公平 犯人船理论:制度比人治更有效 公平理论:绝对公平是乌托邦 鲇鱼效应:让外来“鲇鱼”助你越游越快 X效率理论:总有一份难以言说的“X”在发挥效力 艾奇布恩定理:不要把摊子铺得过大 格乌司原理:在竞争中找准自己的“生态位” 诚信法则:人无信不立 古狄逊定理:聪明主管和笨主管的距离 拜伦法则:塑造“罗文”,把信送给“加西亚” 第十二章 经营学法则 破窗效应:千里之堤,溃于蚁穴 华盛顿合作定律:团队合作不是简单的人力相加 彼得原理:晋级升迁,不是爬不完的梯子 帕金森定律:组织机构的死敌 酒与污水定律:莫让“害群之马”影响团队发展 雷尼尔效应:用“心”留人,胜过用“薪”留人 赫勒法则:有监督才有动力 例外定律:该放手时放手,该授权时授权 乔治定理:杰出的团队离不开顺畅的沟通 奥格威法则:善用强人,成就伟业 苛希纳定律:用人之妙不在多,而在精 南风法则:管理,温暖胜于严寒 横山法则:触发个人内在的自发控制,才是最有效的管理 表率效应:以身作则,一呼百应 吉尔伯特定律:?人们喜欢为他们喜欢的人做事 参与定律:参与是支持的前提 德尼摩定律:先“知人”,再“善任” 鲦鱼效应:火车跑得快,全靠车头带 第十三章 两性关系的秘密 吸引力法则:指引丘比特之箭的神奇力量 互补定律:各有所长,互相吸引 布里丹毛驴效应:真爱一个人,就不要优柔寡断 视觉定律:女人远看才美,男人近看才识 麦穗理论:不求最好的他(她),但求最适合的他(她) 虚人效应:爱就要勇敢地“乘虚而入” 第十四章 家庭教育定律 期望定律:寄予什么样的期望,培养什么样的孩子 自尊定律:孩子也有自尊心 超限效应:再美妙的赞扬,久了也会腻 热炉法则:惩罚是孩子进步的阶梯 蔡加尼克效应:调动孩子渴求度,让孩子念念不忘 心理疲劳定理:孩子有时也会“心累” 跨栏定理:不经历风雨,怎能见彩虹 动机适度定律:给角色压力一个出口 詹森效应:教会孩子用平常心对待得失 情绪判断优先原则:“打是亲,骂是爱”是最大的谎言 角色效应:孩子,应扮演他自己的角色 德西效应:可以用奖励,但不可滥用奖励 第十五章 消费与价格的规律 钻石与水悖论:商品价值与稀缺有关 凡勃伦效应:只买贵的,不买对的 价格战理论:价格竞争是一把双刃剑 供需定律:游走于短缺与过剩之间 偏好理论:不同的偏好,不同的选择 替代效应:“稀缺”才能“稀罕” 价值规律:价值支配着价格的波动 首位效应:“首位”具有决定权 吉芬反论:越是涨价,越是需求 蛛网理论:跳不出的旋涡 收入效应:别让降价成为你购买的理由 折扣效应:低折扣背后,藏着高门槛 选择性供给效应:“最低消费”未必消费最低 价格歧视效应:价格“因人而异” 买单诡计论:理性消费,才是明智消费 奢侈品效应:享受有差别的生活 第十六章 生活法则 酸葡萄甜柠檬定律:只要你愿意,总有理由幸福 因果定律:种下“幸福”,收获“幸福” 史华兹论断:“幸”与“不幸”,全在于你 罗伯特定理:走出消极漩涡,不要被自己打败 幸福递减定律:知足才能常乐 贝勃定律:珍惜多少,才真正拥有多少 杜利奥定律:拥抱热情,拥有快乐 古特雷定理:有希望,一切皆有可能 迪斯忠告:活在当下最重要 野马结局:不生气是一种修行 卡瑞尔公式:“绝处”可“逢生” 右脑幸福定律:幸福在“右脑”

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Service Guarantee

Yami Free Shipping over $49
Yami Easy Returns
Yami Ships from United States

Shipping

  • United States

    Standard Shipping is $5.99 (Excluding Alaska & Hawaii). Free on orders of $49 or more.

    Local Express is $5.99 (Available in Parts of CA, NJ, MA & PA). Free on orders of $49 or more.

    2-Day Express (Includes Alaska & Hawaii) starts at $19.99.

Return Policy

You may return product within 30 days upon receiving the product. Items returned must be new in it's original packing, including the original invoice for the purchase. Customer return product at their own expense.

Sold by JD@CHINA

Service Guarantee

Yami Cross-store Free Shipping over $69
Yami 30-days Return

Yami-China FC

Yami has a consolidation warehouse in China which collects multiple sellers’ packages and combines to one order. Our Yami consolidation warehouse will directly ship the packages to your door. Cross-store free shipping over $69.

Return Policy

You may return products within 30 days upon receiving the products. Sellers take responsibilities for any wrong shipment or missing items. Packing needs to be unopened for any other than quality issues return. We promise to pack carefully, but because goods are taking long journey to destinations, simple damages to packaging may occur. Any damages not causing internal goods quality problems are not allowed to return. If you open the package and any quality problem is found, please contact customer service within three days after receipt of goods.

Shipping Information

Yami Consolidation Service Shipping Fee $9.99(Free shipping over $69)

Sellers in China will ship their orders within 1-2 business days once the order is placed. Packages are sent to our consolidation warehouse in China and combined there. Our Yami consolidation warehouse will directly ship the packages to you via UPS. The average time for UPS to ship from China to the United States is about 10 working days and it can be traced using the tracking number. Due to the pandemic, the delivery time may be delayed by about 5 days. The package needs to be signed by the guest. If the receipt is not signed, the customer shall bear the risk of loss of the package.

Sold by JD@CHINA

Service Guarantee

Free shipping over 69
Genuine guarantee

Shipping

Yami Consolidated Shipping $9.99(Free shipping over $69)


Seller will ship the orders within 1-2 business days. The logistics time limit is expected to be 7-15 working days. In case of customs clearance, the delivery time will be extended by 3-7 days. The final receipt date is subject to the information of the postal company.

Yami Points information

All items are excluding from any promotion or points events on Yamibuy.com

Return Policy

You may return product within 30 days upon receiving the product. Items returned must be new in it's original packing, including the original invoice for the purchase. Customer return product at their own expense.

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About the brand

Jingdong book

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About the brand

Jingdong book