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Jingdong book

结网@改变世界的互联网产品经理（修订版）

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Jingdong book

结网@改变世界的互联网产品经理（修订版）

Name: 结网@改变世界的互联网产品经理（修订版）
Brand: Jingdong book
SKU: 3118185511
Price: 34.25 USD
Availability: OutOfStock

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腾讯公司首席执行官马化腾亲笔作序
畅销图书新内容升级
作者分享自己作为互联网产品经理的经验

Content Description

《结网@改变世界的互联网产品经理（修订版）》以创建、发布、推广互联网产品为主线，描述了互联网产品经理的工作内容，以及应对每一部分工作所需的方法和工具。产品经理的工作是围绕用户及具体任务展开的，《结网@改变世界的互联网产品经理（修订版）》给出的丰富案例以及透彻的分析道出了从发现用户到满足用户这一过程背后的玄机。新版修改了之前版本中不成熟的地方，强化了章节之间的衔接，解决了前两版中部分章节过于孤立的问题；同时，穿插增加了一些移动互联网方面的数据、案例和方法介绍，与时俱进移动互联网时代。
《结网@改变世界的互联网产品经理（修订版）》面向现在正在从事及未来将要从事互联网相关工作的创业者和产品经理，也可以作为互联网产品策划人员或相关专业学生的参考书。

Author Description

王坚，2001年毕业于中国科学技术大学力学系，2005年进入腾讯，先后担任过QQ邮箱产品经理、Q吧产品总监、高级战略经理等职务，2011年创业全职运营糗事百科。糗事百科（qiushibaike.com）是一个用户分享真实糗事的社区，每日460万到访者。

Comments

“作者结合自身的实践，描述了如何打造互联网产品，里面内容很发人深思。”
——读者
“一直对产品经理很好奇，也一直想了解下产品经理的具体九九，在这本书中终于找到了答案。作者以实际经历娓娓道来，很实用，易懂，并且发人深省，强烈推荐！”
——读者
“这本书的相关信息是我偶然在‘糗百’上看到了，很喜欢这个网站……个人感觉这本书很值得一读，也是一本产品经理的常伴教程。“
——读者
“我在互联网做了5年，产品这块做了2年多，觉得这本书写得很真实，不含水分。作者是真心打算写点有价值的东西和大家一起交流分享，推荐之。”
——读者
“昨晚一口气读完，很是尽兴。作者作为PM，讲述了很多内容，包括互联网产品用户分析、需求采集、需求筛选、需求分析、立项、开发、测试、上线以及上线前需要预估的风险，如何有效地实现PV增长，如何判断是否进行优化，Boss的优化意见处理，团队管理，压力管理等等，还推荐了很多书籍和资源！
一句话，值，物有所值！”
——读者

Catalogue

Prototype 职业选择
0.1.0 互联网产品经理
0.1.1 职业测试
0.1.2 职业发展

Alpha 创建互联网产品
0.2.0 从概念开始
0.2.1 概念 2.0
0.2.2 过滤
0.2.3 获得投资
0.2.4 把概念变成图纸
0.2.5 关注用户体验
0.2.6 管理项目
0.2.7 检查与处理
0.2.8 网站分析
0.2.9 拉动
0.2.10 持续更新
0.2.11 优雅降级
0.2.12 竞争情报

Beta 个人修炼
0.3.0 面对逆境
0.3.1 沟通
0.3.2 创新
0.3.3 自省
0.3.4 练习
资源

Book Abstract

一方面这代表面试者的确有兴趣和热情，业余爱好也是产品，另一方面这表明面试者有意识或无意识中选择了成长速度更快的方式——学习和实践交替迭代。只有从零开始创建过一款产品并且亲历整个流程，才会发现这其中有无数的细节、困难和感动，才能真正明白各种理论和经验的价值，才会知道理论永远是理想化的、不完备的。这类实践可以随时开始，不必等到正式入职。
还有一些实践的机会是如此珍贵，只叫人生死相许。2000年的时候，网名为“搜索引擎9238”的俞军发送给百度的求职信是这样写的：“长期想踏入搜索弓擎业，无奈欲投无门，心下甚急，故有此文。如有公司想做最好的中文搜索，诚意乞一参与机会。本人热爱搜索成痴，只要是做搜索，不计较地域（无论天南海北，刀山火海），不计较职位（无论高低贵贱一线二线，与搜索相关即可），不计较薪水（可维持个人当地衣食住行即是底线），不计较工作强度（反正已习惯了每日14小时工作制）。”五年之后，俞军成为了百度首席产品架构师。
不管身边是谁，都可以从他身上学习，好的方面吸收，不好的方面作为镜子照照自己。如果身边的人比自己好很多，那么自己所能看到的能力天花板会变得更高，成长速度也会加快。目前，中国的一流人才主要集中在几家一流的公司中，如果能进入这些公司工作，自然会遇到很多优秀的导师，也会有很好的实践机会。现实的问题是，能遇到好导师的好职位总是稀缺的，所以大可不必急于一步到位进入心目中的理想公司。现在产品领域已经有了很多本不错的书籍，可以缓解产品知识被大公司垄断的问题。
知识和投资组合非常类似，有复合增长效应，资金越多就能越快地生出更多的资金，知识越多也越能加速你学习新知识的速度。如果说薪水是一个劳动者的劳动价值的货币体现，劳动价值则是劳动者在特定时间内为人类社会产生的价值。更多的知识，可以让劳动者找到更有效率的价值生产方式，比如自己生成内容还是发动所有用户来生成内容，也可以让劳动者将具体工作方式的效率提升，比如Instagram通过滤镜实现了让用户更低成本（手机随手拍）地生成更高质量的内容。当你在一个职位上工作了两年以上，可能就会开始觉察到自己的成长速度在逐渐变慢，这个时候你就需要考虑换到新职位或跳槽到新公司了。

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Jingdong book

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