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Jingdong book

网站创富：从搭建、管理到营利

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Jingdong book

网站创富：从搭建、管理到营利

Name: 网站创富：从搭建、管理到营利
Brand: Jingdong book
SKU: 3118217331
Price: 44.38 USD
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《网站创富：从搭建、管理到营利》一书以知名站长龙威廉十余年的网站运营经验为基础，通过真实的案例，讲解了大量实用的网络技术，从建站、优化、推广到营利方法等方面深入浅出地剖析如何在网络世界占据一席之地。
月光博客一贯的务实风格必会让关注网站的你受益良多。

Content Description

《网站创富：从搭建、管理到营利》聚焦于如何搭建、管理一个网站，并进行营利，主要内容有：网站空间的选购、部署和管理；网站建站的主要方法和常用建站工具；如何优化已经建好的网站，优化的常用工具及实例分析；网站营销推广的方法及实例分析；如何通过网站进行营利，常见的网站营利方法对比，以及网络支付的安全风险常识。

Author Description

月光博客，专注于互联网、搜索引擎、社会化网络、软件应用、网络地图等领域的科技博客，地址：www。williamlong。info。月光博客曾被新浪网评为2008年度十佳IT博客，并于2010年11月入选《新周刊》2010网络生活价值榜？榜外榜。博客作者龙威廉毕业于西安电子科技大学电子工程学院，高级工程师。曾与人合著中国互联网博客营销书——《名博是怎样炼成的》。

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“多年来，我从龙威廉的文章中受益良多。如果在互联网行业中我只能订阅3个博客的话，月光博客一定是其中之一。这本新书角度新颖，内容充实。从网站搭建技术到营利方法，一书在手，纵观全局。推荐对互联网创业跃跃欲试的朋友们先读此书。”
——Zac，《SEO实战密码》《网络营销实战密码》作者，《SEO每天一贴》博主

“月光博客10年，始终如一，‘专业、专注、专心’在这里体现得淋漓尽致。博主龙威廉一直是我尊敬的人。从建立博客初期，月光博客就是我的榜样。我也是在看过他的书《名博是怎样炼成的》之后，才逐渐对博客有了新的认识。如今，月光博客的新书《网站创富：从搭建、管理到营利》从前期定位、域名主机、网站建设、网站优化、网站推广、网站营销及网站营利等方面，对网站运营做了一次非常全面的剖析，由浅入深，循序渐进。从本书可以看到龙威廉运营月光博客的方法，书中有许多值得大家借鉴的模式。关注独立博客、网站站长和互联网的朋友，还有那个不忘初心的你，不要错过！这本书，读的不仅仅是技术，更是情怀。”
——卢松松，知名站长，自媒体人

“月光博客，长年累月、踏踏实实地在网络耕耘。尽管网络也充满了浮华和泡沫，但博主龙威廉始终以技术派的坚定姿态，稳立于江湖。这本书，是内功深厚、心境超然的高手在公布由自己多年研究成果汇聚而成的秘笈，不花哨，全面、透彻、实用、接地气！”
——萧秋水，知识管理专家，实战网络营销专家

“月光博客是中国互联网的一景，我相信这些经过时光沉淀的文字更值得我们思考。”
——秋叶，《和秋叶一起学PPT》课程策划人

“网站创富，一个不算太新的概念，却似乎又是一个不太容易实现的愿望。然而，只要你选定方向、学习尝试、坚持改进，那么成为专家、达成目标、创造财富就会随之而来，正如月光博客自身多年的经历一样。”
——祁劲松，《GoogleAdSense实战宝典——谷歌广告网上赚钱揭秘》作者

Catalogue

第 1 章网站规划 //1
1．1网站设计概要 //1
1．2确认网站目标 //1
1．3确认网站的技术实现//3
第2 章网站域名 //5
2．1域名系统 //5
2．1．1概述 //5
2．1．2常见问题 //8
2．2域名注册 //9
2．2．1国内国外注册域名的对比 //9
2．2．2如何通过外国域名注册商注册域名 //11
2．2．3域名注册的风险规避 //12
2．3域名管理 //13
2．3．1域名解析 //13
2．3．2域名劫持和域名污染 //15
2．3．3域名过户 //16
2．3．4如何防止域名被盗 //17
2．4域名案例 //18
2．4．1腾讯 QQ 域名的故事 //19
2．4．2慧聪网断网门 //20
2．4．3cn 域名管理风波 //23
2．4．4我的域名注册历史 //23
第3 章虚拟主机 //27
3．1虚拟主机和专用服务器 //27
3．1．1建立网站空间的三种模式 //27
3．1．2服务器托管/租用和虚拟主机的区别 //28
3．2虚拟主机的选购 //29
3．2．1国内国外虚拟主机的对比 //29
3．2．2如何选购国外虚拟主机 //31
3．2．3国外虚拟主机的常见误区 //32
3．3虚拟主机的管理 //33
3．3．1虚拟主机如何迁移网站 //34
3．3．2虚拟主机上如何备份网站 //34
3．3．3虚拟主机安装 Dropbox 备份网站 //36
第4 章专用服务器 //37
4．1专用服务器的选购 //37
4．2专用服务器操作系统 //40
4．3专用服务器的环境部署 //40
4．3．1LAMP 网站架构方案 //41
4．3．2LNMP 网站架构方案 //43
4．3．3WAMP 网站架构方案 //44
4．4Windows 服务器的管理 //45
4．4．1Windows 服务器的安全配置技巧 //45
4．4．2Windows IIS 的备份和恢复 //48
4．4．3Windows 服务器管理工具 //49
4．4．4Windows 性能监视器 //53
4．5DDoS 攻击的防御 //53
4．6实例分析：我的服务器托管历史 //54
第5 章网站建设 //56
5．1网站建站的方法和指南 //56
5．1．1自主开发建站：常用开发语言 //57
5．1．2第三方程序建站：常用建站程序 //59
5．2移动建站的方法和指南 //61
5．2．1自适应网页设计 //65
5．2．2网站广告自适应设计 //66
5．3实例分析：中小企业建站方案和资源//68
第6 章网站优化 //76
6．1网站性能优化//76
6．1．1服务器性能优化 //76
6．1．2常用优化工具 //80
6．1．3解决网站大流量问题的策略 //82
6．1．4网站的性能测试工具 //83
6．1．5实例分析：企业网站性能优化 //85
6．2搜索引擎优化 //86
6．2．1网站结构优化 //87
6．2．2网站页面优化 //89
6．2．3网站内链优化策略 //92
6．2．4网站外链优化策略 //94
6．2．5常用 SEO 站长工具 //95
6．2．6实例分析：WordPress 的SEO优化技巧 //99
6．3内容优化 //101
6．3．1创作好文章的写作方法 //102
6．3．2提高内容类网站粘度的方法 //104
6．3．3防止垃圾留言 //105
6．3．4如何与网络打手过招 //106
6．4网站优化常用优化技巧举例 //107
6．4．1301 重定向的实现方法 //107
6．4．2友情链接的风险和规避 //108
6．5实例分析：企业网站 SEO 优化方案 //109
第7 章网站营销推广 //115
7．1营销推广方法 //115
7．1．1搜索引擎营销 //116
7．1．2电子邮件营销 //118
7．1．3博客营销 //120
7．1．4微博营销 //126
7．1．5微信营销 //128
7．1．6口碑营销 //131
7．1．7其他营销推广方法 //133
7．2实例分析 //135
7．2．1电视推广和搜索推广实例对比 //136
7．2．2博客营销：南非博客营销推广案例 //140
7．2．3微博营销：微博粉丝和价值的误区 //146
7．2．4微博营销：后宫优雅事件 //149
7．2．5微博营销：新浪微博粉丝通推广效果 //154
7．2．6微信营销：人贩子一律死刑 //156
7．2．7口碑营销：Dropbox 的运营模式 //158
第8 章网站营利 //161
8．1常见网站营利模式 //161
8．1．1Google AdSense 与百度联盟的比较 //162
8．1．2Google AdSense 常用技巧 //163
8．2网络支付 //165
8．2．1常用支付手段对比 //165
8．2．2使用虚拟信用卡进行国际支付 //170
8．2．3国外的个人支票托收的方法 //173
8．3网络支付的安全风险 //174
8．3．1国际信用卡使用的安全技巧和经验 //175
8．3．2网上银行系统安全性风险和分析 //176
8．3．3网上银行的 USB Key 的安全性 //179
8．3．4支付宝快捷支付的安全性 //182
附录A 域名类别列表 //185
附录B 域名相关法则 //191

Introduction

网站是互联网最基本的构成元素之一，如何搭建、管理一个网站并营利，是不少企业和个人需要掌握的必要技能。本书以作者十多年网站管理的丰富经验为基础，详细讲解了网站的功能、搭建、使用、管理、安全、营利等方面的信息，以及网站管理和使用中遇到的各种典型问题和案例，是网站管理员和站长的指导性图书。
网站在企业的运营和个人网络爱好者的生活中已经成为不可缺少的组成部分。网管人员时刻面对着整个网站，维护着网站的稳定运行，所以必须具备与此相关的各方面专业知识，掌握相关的应用技能。
本书首先介绍网站空间的选购、部署和管理；接下来介绍网站建站的主要方法和常用建站工具；然后阐述对一个已经建好的网站如何进行优化，介绍一些优化的常用工具及实例分析；然后说明如何通过网站营利，常见的网站营利方法对比，怎么收钱和付钱，以及一些网络支付的安全风险常识。
本书适合所有网站建设、网络营销和想在网上获得流量或推广产品的人，尤其是对从事中小企业网站管理相关工作的技术人员、想要创建个人网站并进行管理和维护的网络爱好者，以及需要从事网站创业工作的互联网从业人员等，更具有参考价值。

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Jingdong book

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