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Jingdong book

微信电商

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微信电商

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《微信电商》是一本实战的微信电商运营、营销、推广实战微商图书,全书不仅详细分析了微信电商的未来趋势,还提供了微信电商运营、营销、推广的操作方案,并讲述了众多微商项目亲自运营的心得和经验,是微信电商中不可多得的实战读本。
Content Description

在微信电商时代,微信电商的运营、营销、推广将成为微商运营的必备技能。《微信电商》全面介绍了微信电商的概念、发展的现状、运营的种类、发展的趋势,并详细阐述了微信电商如何选择产品,如何确定经营策略,如何选择运营平台,并全方位阐述了微信电商的营销、推广技巧。本书还详细阐述了微信电商如何吸引粉丝,如何写好微信推广文案等微信电商推广的实战方法,本书还特别阐述了微信电商运营的误区和禁忌。因此,本书是一本微信电商、微商运营操作的最具价值的实战指导书。
Author Description

黄奋潜,计算机软件工程师,国家资深企业教练师,鼎粤科技掌门人,杨富电子商务掌门人,女王复兴-全民创业商城联合创始人。专注移动互联网营销,已为一百多家企业提供移动互联网咨询服务与技术支持。曾多次受邀出席微商创业讲演,并扶持多家传统企业走上移动互联网,创立微商百万团,扶持个人微商创业成长。启动社交电商、产品型社群项目,主导女王复兴-全民创业商城整体推广运营工作。
Catalogue

PART 1移动互联网开辟微商时代
1.1移动互联网带来的两大变化 / 002
1.1.1信息获取方式的变化 / 002
1.1.2社交方式的变化 / 004
1.2现在,进入微商时代 / 009
1.2.1何谓微信电商 / 009
1.2.2淘宝与微信的区别 / 011
1.2.3各行各界与微信 / 015
1.2.4大风口上的微商 / 018
1.2.5我是否也可以做微商 / 020
PART 2微信电商现状
2.1微型电商的种类 / 024
2.1.1个人微信电商 / 024
2.1.2企业微信电商 / 027
2.1.3雨后春笋般的微信电商 / 029
2.2微信电商的类型 / 031
2.2.1代理渠道型 / 031
2.2.2服务关系型 / 032
2.2.3粉丝经济型 / 034
2.2.4品牌资源型 / 035
2.3微商成功秘诀 / 037
2.3.1关系决定交易 / 037
2.3.2情感营销 / 039
2.3.3体验经济 / 043
2.4微商的三个趋势 / 045
2.4.1全民微商和全行业微商 / 045
2.4.2持续的碎片化 / 047
2.4.3社群趋势 / 050
2.5微商的两大机遇 / 053
2.5.1微信服务 / 053
2.5.2微商洗牌 / 055
2.6微商的两大核心能力 / 058
2.6.1品牌管理:号召力、美誉度 / 058
2.6.2团队管理:不流失,能复制 / 060
PART 3微信电商平台的搭建
3.1微信商城 / 064
3.1.1什么是微信商城 / 064
3.1.2微信商城的功能 / 066
3.2微信小店 / 069
3.2.1微信小店的由来和作用 / 069
3.2.2开店的条件和限制 / 071
3.3微信公众号 / 074
3.3.1公众号的定位 / 074
3.3.2微信电商的布局 / 075
3.3.3营销的流程 / 078
PART 4选对的产品,做对的微商
4.1产品的六个关键点 / 084
4.1.1毛利高 / 084
4.1.2复购率高 / 086
4.1.3大众有需求 / 087
4.1.4易于传播 / 088
4.1.5库存量精简 / 090
4.1.6竞争少 / 093
4.1.7至少满足以上三点 / 095
4.2产品选择的四大原则 / 099
4.2.1就近原则 / 099
4.2.2风险把控原则 / 101
4.2.3省心原则 / 102
4.2.4自我分析原则 / 104
4.3不要最好的,只要最适合的 / 106
4.3.1人脉因素 / 106
4.3.2区域因素 / 107
4.3.3投入因素 / 109
4.3.4价格因素 / 110
4.4如何选择你的货源 / 112
4.4.1微信经营的范围 / 112
4.4.2和上家实现共赢 / 114
4.4.3把产品质量看成是挑选产品的唯一砝码 / 115
PART 5没有粉丝,一切都是空谈
5.1有流量的地方就有粉丝 / 118
5.1.1非微信平台 / 118
5.1.2微信平台 / 119
5.2让粉丝增长的技巧 / 121
5.2.1QQ、手机通讯录好友导入 / 121
5.2.2QQ空间引导法 / 123
5.2.3微博社区论坛好友引导法 / 125
5.2.4QQ群、微信群吸粉法 / 127
5.2.5设置签名 / 128
5.2.6漂流瓶推广 / 130
5.2.7微信互推 / 132
5.2.8丰富你的第三方应用 / 135
5.2.9找出意见领袖,让他们帮你 / 137
5.2.10什么样的文章好推广 / 139
5.2.11怎么写好软文的内容 / 141
5.2.12线下向微信引流 / 143
5.2.13寻找最佳的吸粉活动 / 145
5.2.14勤加好友法 / 147
5.2.15参加线下的活动 / 148
PART 6微信电商品牌打造实战
6.1微信营销的五个关键要素 / 152
6.1.1朋友圈人数 / 152
6.1.2好友印象 / 154
6.1.3社会资源 / 157
6.1.4出彩的文案 / 160
6.1.5营销技巧 / 165
6.2玩转微信工具必知技巧 / 168
6.2.1玩转微信支付 / 168
6.2.2玩转微信红包 / 170
6.2.3玩转AA收款 / 173
6.2.4玩转微信搜索 / 176
6.2.5玩转微视 / 178
6.2.6玩转微信群 / 180
6.2.7玩转微信点赞 / 182
6.3打造有影响力的自媒体 / 184
6.3.1设置一个好的头像 / 184
6.3.2保持尽量精准的微信内容 / 187
6.3.3尽量在网络上多露脸 / 188
PART 7玩转微营销,成就你的微商帝国
7.1微营销,说白了就是情感营销 / 192
7.1.1如何博取好友眼球 / 192
7.1.2积极和你的粉丝进行互动 / 193
7.1.3用故事的形式打动对方 / 194
7.1.4时不时免费赠送一下 / 195
7.1.5找个时机做特价 / 196
7.2微营销,这些禁区碰不得 / 198
7.2.1频繁刷屏 / 198
7.2.2广告太多 / 199
7.2.3微信内容空洞 / 201
PART 8微信电商危机公关策略
8.1朋友圈有人笑话怎么办 / 204
8.2别人要求让利怎么办 / 206
8.3被人拒绝怎么办 / 208
8.4如何才能防止被人屏蔽或拉黑 / 210
PART 1移动互联网开辟微商时代
1.1移动互联网带来的两大变化 / 002
1.1.1信息获取方式的变化 / 002
1.1.2社交方式的变化 / 004
1.2现在,进入微商时代 / 009
1.2.1何谓微信电商 / 009
1.2.2淘宝与微信的区别 / 011
1.2.3各行各界与微信 / 015
1.2.4大风口上的微商 / 018
1.2.5我是否也可以做微商 / 020
PART 2微信电商现状
2.1微型电商的种类 / 024
2.1.1个人微信电商 / 024
2.1.2企业微信电商 / 027
2.1.3雨后春笋般的微信电商 / 029
2.2微信电商的类型 / 031
2.2.1代理渠道型 / 031
2.2.2服务关系型 / 032
2.2.3粉丝经济型 / 034
2.2.4品牌资源型 / 035
2.3微商成功秘诀 / 037
2.3.1关系决定交易 / 037
2.3.2情感营销 / 039
2.3.3体验经济 / 043
2.4微商的三个趋势 / 045
2.4.1全民微商和全行业微商 / 045
2.4.2持续的碎片化 / 047
2.4.3社群趋势 / 050
2.5微商的两大机遇 / 053
2.5.1微信服务 / 053
2.5.2微商洗牌 / 055
2.6微商的两大核心能力 / 058
2.6.1品牌管理:号召力、美誉度 / 058
2.6.2团队管理:不流失,能复制 / 060
PART 3微信电商平台的搭建
3.1微信商城 / 064
3.1.1什么是微信商城 / 064
3.1.2微信商城的功能 / 066
3.2微信小店 / 069
3.2.1微信小店的由来和作用 / 069
3.2.2开店的条件和限制 / 071
3.3微信公众号 / 074
3.3.1公众号的定位 / 074
3.3.2微信电商的布局 / 075
3.3.3营销的流程 / 078
PART 4选对的产品,做对的微商
4.1产品的六个关键点 / 084
4.1.1毛利高 / 084
4.1.2复购率高 / 086
4.1.3大众有需求 / 087
4.1.4易于传播 / 088
4.1.5库存量精简 / 090
4.1.6竞争少 / 093
4.1.7至少满足以上三点 / 095
4.2产品选择的四大原则 / 099
4.2.1就近原则 / 099
4.2.2风险把控原则 / 101
4.2.3省心原则 / 102
4.2.4自我分析原则 / 104
4.3不要最好的,只要最适合的 / 106
4.3.1人脉因素 / 106
4.3.2区域因素 / 107
4.3.3投入因素 / 109
4.3.4价格因素 / 110
4.4如何选择你的货源 / 112
4.4.1微信经营的范围 / 112
4.4.2和上家实现共赢 / 114
4.4.3把产品质量看成是挑选产品的唯一砝码 / 115
PART 5没有粉丝,一切都是空谈
5.1有流量的地方就有粉丝 / 118
5.1.1非微信平台 / 118
5.1.2微信平台 / 119
5.2让粉丝增长的技巧 / 121
5.2.1QQ、手机通讯录好友导入 / 121
5.2.2QQ空间引导法 / 123
5.2.3微博社区论坛好友引导法 / 125
5.2.4QQ群、微信群吸粉法 / 127
5.2.5设置签名 / 128
5.2.6漂流瓶推广 / 130
5.2.7微信互推 / 132
5.2.8丰富你的第三方应用 / 135
5.2.9找出意见领袖,让他们帮你 / 137
5.2.10什么样的文章好推广 / 139
5.2.11怎么写好软文的内容 / 141
5.2.12线下向微信引流 / 143
5.2.13寻找最佳的吸粉活动 / 145
5.2.14勤加好友法 / 147
5.2.15参加线下的活动 / 148
PART 6微信电商品牌打造实战
6.1微信营销的五个关键要素 / 152
6.1.1朋友圈人数 / 152
6.1.2好友印象 / 154
6.1.3社会资源 / 157
6.1.4出彩的文案 / 160
6.1.5营销技巧 / 165
6.2玩转微信工具必知技巧 / 168
6.2.1玩转微信支付 / 168
6.2.2玩转微信红包 / 170
6.2.3玩转AA收款 / 173
6.2.4玩转微信搜索 / 176
6.2.5玩转微视 / 178
6.2.6玩转微信群 / 180
6.2.7玩转微信点赞 / 182
6.3打造有影响力的自媒体 / 184
6.3.1设置一个好的头像 / 184
6.3.2保持尽量精准的微信内容 / 187
6.3.3尽量在网络上多露脸 / 188
PART 7玩转微营销,成就你的微商帝国
7.1微营销,说白了就是情感营销 / 192
7.1.1如何博取好友眼球 / 192
7.1.2积极和你的粉丝进行互动 / 193
7.1.3用故事的形式打动对方 / 194
7.1.4时不时免费赠送一下 / 195
7.1.5找个时机做特价 / 196
7.2微营销,这些禁区碰不得 / 198
7.2.1频繁刷屏 / 198
7.2.2广告太多 / 199
7.2.3微信内容空洞 / 201
PART 8微信电商危机公关策略
8.1朋友圈有人笑话怎么办 / 204
8.2别人要求让利怎么办 / 206
8.3被人拒绝怎么办 / 208
8.4如何才能防止被人屏蔽或拉黑 / 210

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Jingdong book

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欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折
Yami
欣葉
2种选择
欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折
Yami
欣葉
2种选择
欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折
Yami
欣葉
2种选择
欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折

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