{{sellerTotalView > 1 ? __("sellers", {number: sellerTotalView}) : __("seller", {number: sellerTotalView}) }}, {{numTotalView > 1 ? __("items", {number: numTotalView}) : __("item", {number: numTotalView}) }}
free FREE

Change Your Zip Code

Inventory information and delivery speeds may vary for different locations.

Location History

{{email ? __('Got it!') : __('Restock Alert')}}

We will notify you by email when the item back in stock.

Cancel
Yami

Jingdong book

我不管,我就是要开咖啡馆

{{buttonTypePin == 3 ? __("Scan to view more PinGo") : __("Scan to start")}}

我不管,我就是要开咖啡馆

{{__(":people-members", {'people': item.limit_people_count})}} {{ itemCurrency }}{{ item.valid_price }} {{ itemCurrency }}{{ item.invalid_price }} {{ itemDiscount }}
Ends in
{{ itemCurrency }}{{ item.valid_price }}
{{ itemCurrency }}{{ priceFormat(item.valid_price / item.bundle_specification) }}/{{ item.unit }}
{{ itemDiscount }}
{{ itemCurrency }}{{ item.valid_price }} {{ itemCurrency }}{{ priceFormat(item.valid_price / item.bundle_specification) }}/{{ item.unit }} {{ itemCurrency }}{{ item.invalid_price }} {{itemDiscount}}
{{ itemCurrency }}{{ item.valid_price }}
Sale ends in
Sale will starts after Sale ends in
{{ getSeckillDesc(item.seckill_data) }}
{{ __( "Pay with Gift Card to get sale price: :itemCurrency:price", { 'itemCurrency' : itemCurrency, 'price' : (item.giftcard_price ? priceFormat(item.giftcard_price) : '0.00') } ) }} ({{ itemCurrency }}{{ priceFormat(item.giftcard_price / item.bundle_specification) }}/{{ item.unit }}) Details
Best before

Currently unavailable.

We don't know when or if this item will be back in stock.

Unavailable in your area.
Sold Out

Details

Full product details
Editer Recommend

当下,似乎每个人都一个开咖啡馆的梦想!

真要开一间咖啡馆是什么样的?是不是你想象的那么美好,那么惬意?

这本书告诉你想得到的,还有更多你想不到的关于开咖啡馆的各种问题!

这是一本如何开咖啡馆开得好玩的说明书!

可能是迄今为止写的最实用的一本如何开咖啡馆的书!


2014年度世界美食家大奖咖啡类图书一等奖得主童铃,用她特有的务实又十分接地气的语言风格,毫无保留地告诉你如何开好一间咖啡馆!

一看就停不下来!!!无论你想不想开咖啡馆!


Content Description

开间咖啡馆是很多人的梦想,本书用作者的亲身经历,向读者详细介绍开咖啡馆需要注意的各种事宜。第一章,亲,准备好了吗?第二章,开业前还有哪些活要干?第三章,经营有方,咖啡馆梦想才能真正实现。第四章,管理之道,重在方法。第五章,顾客不是上帝,是朋友。

全书内容丰富、详实,语言轻松幽默,作者自画插图。


Author Description

童铃,金牛座,AB型,九型人格的三号,著有《咖啡原来是这样的啊》(获2014年度世界美食家大奖咖啡类图书一等奖)。

曾梦想当演员、作家、职业经理人、世界最牛CEO……想法很多,枪法很乱,经过6年咖啡馆生涯的打磨和雕刻后,成为生活家。

依然有梦想,依然很努力。


Catalogue

第一章 开店前的热身运动

第一节 人脉准备:毕竟万事万物都处在联系中

一、土豪,我们做朋友吧

二、小伙伴们,别只顾着惊呆,一起加油

第二节 能力准备:没开过咖啡馆,也能知晓咖啡馆的运作

一、不懂咖啡能不能开咖啡馆

二、熟悉咖啡馆运作的最好办法

第三节 心态准备:这一切,我们准备好了吗


第二章 梦想是一种病,出发是解药,钱是药引子

第一节 组建我们的创业团队,棒棒哒

一、妹子汉子,只要你是这样的,约

二、先小人,后君子

三、合伙须知

第二节 算一算开个咖啡馆要花多少银子

第三节 商业模式的设计

一、给世界一个爱我们的理由

二、商业模式的设计需要参考的因素

第四节 亲爱的,咱把店开哪儿去

一、选址的充分条件、必要条件以及充要条件

二、可供选择的四种地段分析

第五节 写一份商业计划书

一、商业计划书可不可以不写

二、给商业计划书搭骨架

三、注意点

第六节 搞定创业资金,成就非凡未来

一、债务融资

二、股权融资

三、众筹


第三章 开张进入倒计时,项目经理走起

第一节 万水千山总是情,房租降点行不行

一、一大原则+三大目标=正确的谈判方向

二、谈判技巧ABC

三、听过来人讲那过去的故事

第二节 地主家也没有余粮啊,装修能省就得省

一、大海航行靠舵手,设计方向我们定

二、其实,人人都是设计师

三、抠门儿的艺术

四、找谁来装修

五、需要重点提示的问题

第三节 优秀员工,我为你转身

一、设定门槛:咖啡馆需要什么样的员工

二、就这样找到你

三、招聘是一次华丽的冒险

四、员工培训

第四节 供应商的选择

第五节 水单设计,产品经理走起

一、这些内容可以有

二、产品定价

三、less or more(少还是多)


第四章 实战经营:当梦想照进现实

第一节 开咖啡馆,就是那么锻炼情商

一、哎呦!又遇到困难了,开心死了啦

二、把困难当小强,一脚踩扁

第二节 咖啡馆的终极问题:钱从哪里来

一、卖咖啡

二、卖场地

三、卖活动

四、卖书卖首饰卖咖啡豆

五、还卖啥

第三节 运营之道:让顾客都来买买买

一、地面战

二、网络时代的咖啡馆推广

三、几点说明

第四节 互联网思维映照下的咖啡馆运作

一、互联网思维的独孤九剑

二、解读互联网思维


第五章 咖啡馆好老板,是你是你就是你

第一节 员工的薪资体系和日常管理

一、员工的工资怎么定?怎么算

二、别拿咖啡馆老板不当干部

第二节 财务管理

一、成本控制:做吟得了诗弹得了吉他数得了钱的文艺青年

二、现金管理:我们是在为梦想抠门儿

三、葛朗台的小贴士

第三节 咖啡馆物料的管理

第四节 优化管理工作流程,进而优化配置一切资源


第六章 在为顾客服务的道路上快乐成长

第一节 学武之前扎个马步先,服务之前练个沟通先

一、怎么听

二、怎么说

三、怎么问

四、冒犯行为、被动行为与自信行为

五、用自信行为应对顾客的批评

六、对顾客说“不”

第二节 正确地接听电话

一、铃响三声之内接电话

二、开场白:

问候语+报咖啡馆的名字+询问顾客是否需要帮助

三、记录留言

四、让顾客等候

五、面对在电话中咆哮的顾客

六、结束通话的三个关键步骤

七、其他需要注意的地方

第三节 让客户投诉不那么虐心

一、没有为投诉痛哭过的咖啡馆老板,不足以谈人生

二、处理投诉的一般步骤

三、咖啡馆常见投诉及处理

四、让坏消息平安落地

五、补救性主动服务

第四节 山穷水尽出高手,九死一生见功夫

——妥妥地搞定难缠顾客

一、难缠顾客的类型

二、难缠顾客的心理分析

三、让难缠的顾客发作的直接导火线

四、难缠顾客的应对方法

第五节 一个人的水平总是体现在细节上

第六节 关于服务——母金牛的故事会

第七节 有一种很傲娇的病叫接待过度综合征

一、怎么就算接待过度了

二、病因何在

三、再玩一次过家家喽,这次演医生


后记 十年一觉咖啡梦

附录

附录一 商业计划书

附录二 股东协议书

附录三 活动文案示例

附录四 咖啡馆礼仪


Book Abstract

第一节 人脉准备:毕竟万事万物都处在联系中

有人说在互联网时代,人脉不重要。当然这话是有道理的,这年头依赖特殊关系赢利的企业生存姿态都很怪异,不过嘛,我们也没那么大志向,积累人脉的目的并不是想靠特殊关系发财,而是希望融资时多几个可能性,筹备时有点儿小便利,开展业务时有一帮铁杆粉丝撑腰。

接下来有两个问题。

问题一:什么样的人才算是人脉?

土豪吗?亲人吗?朋友吗?还是一切认识的人?

当然不是,有意愿有能力帮忙的才叫人脉,帮不上忙或者不愿意帮忙的即使是李嘉诚也和我们没关系。

我开咖啡馆时给电视装机顶盒,是大楼的门卫帮我搞定的,后来卖巧克力火锅找不着洗碗工,是大楼里的清洁工介绍了身强力壮吃苦耐劳的同乡才解了燃眉之急。这些都是人脉。

问题二:我们要人脉来干什么?

对我们开咖啡馆来说,人脉的功能主要可归为融资、创业指导、合作三大类。

融资和创业指导的功能由高端人脉实现,当然数额不大的创业资金小伙伴们也可以凑一凑,这个看我们想做多大面积、什么档次的咖啡馆了。合作的功能由那些社会地位差不多而能力互补的朋友来实现,门不当户不对的合作比较难以实现,当然也有例外,那就是结交于微时,大家都在烂泥井里等待机遇,彼此都没什么可让人图的,没事时聊得还挺高兴,偶尔还能穷帮穷,突然他爬上去了,有可能会拉我们一把,这相当于我们买了原始股。

我们要争取的人脉是指两部分人:土豪和能力互补、气场相投、社会地位差不多的朋友。


一 土豪,我们做朋友吧

(一)论和土豪做朋友之必要性和可能性

1.必要性

有篇文章曾在网上流传甚广,叫《 请不要高估你的人脉关系》 ( 下面简称《 请》文),文中说:“决定你有效人脉的不是你接触范围的广袤否,而是你自身的实力水平。你认识多少人没有意义,能号召多少人才有意义。不是说我每天又认识了谁,跟某某名人一起吃

了一顿饭,哪个女神把微信号给我了,我就和他们建立了友谊关系或者形成了新的人脉资源。问题的关键是我自己是否有足够的能力和水平与他们站在同一个高度,即便是不同的领域,也可以肩膀对着肩膀来对话——他是投行MD(董事总经理),我是政府副市长,他是大学副院长,我是电影大导演等。”

结论是土豪不会带屌丝一起玩,屌丝去巴结土豪纯粹是浪费时间,“ 比起四处给牛人跪舔,处心积虑经营一些吹弹可破甚至虚无缥缈的‘人脉’,倒不如自己成为牛人中的一份子或者起码与牛人所处的水平更接近来得更实惠。”

要不要和土豪做朋友?

《请》文认为:不要!

我认为:要!

首先,开咖啡馆需要钱,融资不找土豪难道找要饭的?不要跟我说哥儿几个凑点钱也能玩起来,成熟和不成熟的投资人差别太大了,至少土豪对我们决策失误的宽容度要大得多。

我开咖啡馆的时候,有一个投资人就是土豪,他经常说年轻人放手去做就好了,有什么新点子尽管去尝试,亏了没关系,他投钱不是指望咖啡馆能上市然后有多少倍的回报,而是支持年轻人创业。反倒是我心事重重,谁家的钱都不是大风刮来的,真做赔了怎么对得起他的信任?开咖啡馆的这点儿钱对土豪来说只是九牛一毛,对普通上班族来说是一天天坐班坐出来的,对经营失误的容忍度当然不一样,但创业就有可能失误,更有可能失败,万一有一天我们需要收拾残局,土豪恰恰更能理解试错成本的不可避免性。

其次,极少数的土豪是凭运气或赶上好时代才积累那么多财富的,他们中的多数人都要经历很多事,吃很多苦,承受很多考验,这才能站在人群之巅——读读名人传记,柳传志、马云、施振荣……谁的成功可以一蹴而就?所以,当我们在创业路上找不着方向摸不着头脑时,他们就是最好的导师。我开咖啡馆时有解决不了的问题最喜欢骚扰土豪:既是好友也是团队成员的某人已经跟不上团队的成长,解决之道在哪里?股东之间有分歧,如何在股东会议上让自己的想法得以贯彻?想和某意见领袖合作,人家对我爱答不理,怎么跟人搭上线?……每次咨询都有大的收获,和土豪们的交往实在让我受益良多。

同样,不要跟我说,面对难题,哥儿几个商量一下也能商量出个结果来,相信我,三个臭皮匠顶不了一个诸葛亮,智者的一次点拨强过庸人的千句嘚啵。


Introduction

好孩子上天堂,坏孩子开咖啡馆

我知道,多数父母都希望孩子安安稳稳地上班,平平静静地生活,事少钱多离家近。

我也知道,很多时候折腾并不会产生美好的结果,太多奋斗都以失败告终,太多创业都只不过让我们身心俱疲,最后灰溜溜找个单位上班,却发现心态已变,再也回不到从前了,进不得,退不得,百感交集,心乱如麻。但是我更知道,世界太丰富太奇妙了,那些未知的领域不去身临其境地体会一把,又怎能服气?按部就班地完成人生,老了以后还有多少事值得回忆?当再没有力气去折腾时,我们会不会感到遗憾?

世上最有力的蹦跶就是开咖啡馆。

这是一项有如坐过山车般过瘾的游乐,一下子让人爽翻天,一下子又让人跌到谷底。这是一次非同寻常的冒险和探宝,其惊险、精彩的程度远远胜过《夺宝奇兵》《古墓丽影》等电影的剧情。

这更是一次全方位多侧面各角度的考验:筹备开业是当项目经理,研究饮品是当产品经理,宣传推广是当运营经理,指导员工是当培训经理,和顾客之间的互动是当客服经理,至于商务谈判,短兵相接,针锋相对,玩的就是心跳,还有什么比这更跌宕起伏扣人心弦让人欲罢不能的?

编好程、烧好菜、画好画、拍好照……这些事40岁以后也可以做,其中的奥秘可以缓一缓再去探究,而开咖啡馆,必须趁年轻。

就让我们在还没到一想起开咖啡馆眼前就浮现下一代奶粉钱的时候,狠狠地折腾一番吧!

好孩子们会规规矩矩过完他们平淡无奇的一辈子,而我们,注定要成为有故事的人,注定要见识无数奇人奇事,注定要拥有丰富饱满的人生!

人最宝贵的是生命,生命属于人只有一次。人的一生应当这样来度过:当我们回首往事时,我们不会因为没有创业而悔恨,也不会因为未曾感受过失败、痛苦、辛酸、绝望而羞耻。这样,在临死的时候我们就能够说:“人生,是很过瘾的!”


Specifications

Brand Jingdong book
Brand Origin China

Disclaimer

Product packaging, specifications and price are subject to change without notice. All information about the products on our website is provided for information purposes only. Please always read labels, warnings and directions provided with the product before use.

View Full Terms of Use
Add to favorites
{{ $isZh ? coupon.coupon_name_sub : coupon.coupon_ename_sub | formatCurrency }}
{{__("Buy Directly")}} {{ itemCurrency }}{{ item.directly_price }}
Quantity
{{ quantity }}
{{ instockMsg }}
{{ limitText }}
{{buttonTypePin == 3 ? __("Scan to view more PinGo") : __("Scan to start")}}
Sold by JD@CHINA
Ship to
{{ __("Ship to United States only") }}
Free shipping over 69
Genuine guarantee

Added to Cart

Keep Shopping

More to Consider

{{ item.brand_name }}

{{ item.item_name }}

{{ item.currency }}{{ item.market_price }}

{{ item.currency }}{{ item.unit_price }}

{{ item.currency }}{{ item.unit_price }}

Coupons

{{ coupon.coupon_name_new | formatCurrency }}
Clip Clipped Over
{{ getCouponDescStr(coupon) }}
{{ coupon.use_time_desc }}
Expires soon {{ formatTime(coupon.use_end_time) }}

Share this item with friends

Cancel

Yami Gift Card

Get this exclusive deal when paying with gift card

Terms and Conditions

Gift card deals are special offers for selected products;

The gift card deals will automatically be activated if a customer uses gift card balance at check out and the balance is sufficient to pay for the total price of the shopping cart products with gift card deals;

You will not be able to activate the gift card deals if you choose other payment methods besides gift card. The products will be purchased at their normal prices;

If your account balance is not enough to pay for the products with gift card deals, you can choose to reload your gift card balance by clicking on the Reload button at either shopping cart page or check out page;

Products that have gift card deals can be recognized by a special symbol showing 'GC Deal';

For any additional questions or concerns, please contact our customer service;

Yamibuy reserves the right of final interpretation.

Sold by Yami

Service Guarantee

Yami Free Shipping over $49
Yami Easy Returns
Yami Ships from United States

Shipping

  • United States

    Standard Shipping is $5.99 (Excluding Alaska & Hawaii). Free on orders of $49 or more.

    Local Express is $5.99 (Available in Parts of CA, NJ, MA & PA). Free on orders of $49 or more.

    2-Day Express (Includes Alaska & Hawaii) starts at $19.99.

Return Policy

Yami is committed to provide our customers with a peace of mind when purchasing from us. Most items shipped from Yamibuy.com can be returned within 30 days of receipt of shipment (For Food, Beverages, Snacks, Dry Goods, Health supplements, Fresh Grocery and Perishables Goods, within 7 days of receipt of shipment due to damages or quality issues; To ensure that every customer receives safe and high-quality products, we do not provide refunds or returns for beauty products once they have been opened or used, except in the case of quality issues; Some products may have different policies or requirements associated with them, please see below for products under special categories, or contact Yami Customer Service for further assistance).
Thank you for your understanding and support.

Learn More

Sold by Yami

Terms and Conditions of Yami E-Gift Card

If you choose “Redeem automatically” as your delivery method, your gift card balance will be reload automatically after your order has been processed successfully;

If you choose “Send to Email”as your delivery method, the card number and CVV will be sent to the email address automatically;

Any user can use the card number and CVV to redeem the gift card, please keep your gift card information safely. If you have any trouble receiving email, please contact Yami customer service;

Yami gift card can be used to purchase both Yami owned or Marketplace products;

Yami gift card will never expire;

Yami gift card balance does not have to be used up at once;

All rights reserved by Yami.

Return Policy

Gift card that has already been consumed is non-refundable.

Sold by JD@CHINA

Service Guarantee

Yami Free Shipping over $49
Yami Easy Returns
Yami Ships from United States

Shipping

  • United States

    Standard Shipping is $5.99 (Excluding Alaska & Hawaii). Free on orders of $49 or more.

    Local Express is $5.99 (Available in Parts of CA, NJ, MA & PA). Free on orders of $49 or more.

    2-Day Express (Includes Alaska & Hawaii) starts at $19.99.

Return Policy

You may return product within 30 days upon receiving the product. Items returned must be new in it's original packing, including the original invoice for the purchase. Customer return product at their own expense.

Sold by JD@CHINA

Service Guarantee

Yami Cross-store Free Shipping over $69
Yami 30-days Return

Yami-China FC

Yami has a consolidation warehouse in China which collects multiple sellers’ packages and combines to one order. Our Yami consolidation warehouse will directly ship the packages to your door. Cross-store free shipping over $69.

Return Policy

You may return products within 30 days upon receiving the products. Sellers take responsibilities for any wrong shipment or missing items. Packing needs to be unopened for any other than quality issues return. We promise to pack carefully, but because goods are taking long journey to destinations, simple damages to packaging may occur. Any damages not causing internal goods quality problems are not allowed to return. If you open the package and any quality problem is found, please contact customer service within three days after receipt of goods.

Shipping Information

Yami Consolidation Service Shipping Fee $9.99(Free shipping over $69)

Sellers in China will ship their orders within 1-2 business days once the order is placed. Packages are sent to our consolidation warehouse in China and combined there. Our Yami consolidation warehouse will directly ship the packages to you via UPS. The average time for UPS to ship from China to the United States is about 10 working days and it can be traced using the tracking number. Due to the pandemic, the delivery time may be delayed by about 5 days. The package needs to be signed by the guest. If the receipt is not signed, the customer shall bear the risk of loss of the package.

Sold by JD@CHINA

Service Guarantee

Free shipping over 69
Genuine guarantee

Shipping

Yami Consolidated Shipping $9.99(Free shipping over $69)


Seller will ship the orders within 1-2 business days. The logistics time limit is expected to be 7-15 working days. In case of customs clearance, the delivery time will be extended by 3-7 days. The final receipt date is subject to the information of the postal company.

Yami Points information

All items are excluding from any promotion or points events on Yamibuy.com

Return Policy

You may return product within 30 days upon receiving the product. Items returned must be new in it's original packing, including the original invoice for the purchase. Customer return product at their own expense.

Yami

Download the Yami App

Back Top

Recommended for You

About the brand

Jingdong book

为您推荐

Yami
欣葉
2种选择
欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折
Yami
欣葉
2种选择
欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折
Yami
欣葉
2种选择
欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折
Yami
欣葉
2种选择
欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折
Yami
欣葉
2种选择
欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折
Yami
欣葉
2种选择
欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折

Reviews{{'('+ commentList.posts_count + ')'}}

Have your say. Be the first to help other guests.

Write a review
{{ totalRating }} Write a review
  • {{i}} star

    {{i}} stars

    {{ parseInt(commentRatingList[i]) }}%

Yami Yami
{{ comment.user_name }}

{{ showTranslate(comment) }}Show Less

{{ strLimit(comment,800) }}Show more

Show Original

{{ comment.content }}

Yami
Show All

{{ formatTime(comment.in_dtm) }} VERIFIED PURCHASE {{groupData}}

{{ comment.likes_count }} {{ comment.likes_count }} {{ comment.reply_count }} {{comment.in_user==uid ? __('Delete') : __('Report')}}
Yami Yami
{{ comment.user_name }}

{{ showTranslate(comment) }}Show Less

{{ strLimit(comment,800) }}Show more

Show Original

{{ comment.content }}

Yami
Show All

{{ formatTime(comment.in_dtm) }} VERIFIED PURCHASE {{groupData}}

{{ comment.likes_count }} {{ comment.likes_count }} {{ comment.reply_count }} {{comment.in_user==uid ? __('Delete') : __('Report')}}

No related comment~

Review

Yami Yami

{{ showTranslate(commentDetails) }}Show Less

{{ strLimit(commentDetails,800) }}Show more

Show Original

{{ commentDetails.content }}

Yami
Show All

{{ formatTime(commentDetails.in_dtm) }} VERIFIED PURCHASE {{groupData}}

{{ commentDetails.likes_count }} {{ commentDetails.likes_count }} {{ commentDetails.reply_count }} {{commentDetails.in_user==uid ? __('Delete') : __('Report')}}

Please write at least one word

Comments{{'(' + replyList.length + ')'}}

Yami Yami

{{ showTranslate(reply) }}Show Less

{{ strLimit(reply,800) }}Show more

Show Original

{{ reply.reply_content }}

{{ formatTime(reply.reply_in_dtm) }}

{{ reply.reply_likes_count }} {{ reply.reply_likes_count }} {{ reply.reply_reply_count }} {{reply.reply_in_user==uid ? __('Delete') : __('Report')}}

Please write at least one word

Cancel

That’s all the comments so far!

Write a review
How would you rate this item?

Please add your comment.

  • A nice nickname will make your comments more popular!
  • The nickname in your account will be changed to the same as here.
Thanks for your review
Our community rely on great reviews like yours to find the best of Asia.

Report

If you find this content inappropriate and think it should be removed from the Yami.com site, let us know please.

Cancel

Are you sure to delete your review?

Cancel

You’ve Recently Viewed

About the brand

Jingdong book