This shampoo has very charming smell, which is similar to Coco perfume. The color of the shampoo is pink. After washing hair, it can make your hair feel smooth and clean. It has goat milk added so it can moisture your hair very gently. In addition, it can prevent hair loss, which it claims to own patent. 👍 I like to mix it with another Japanese shampoo brand called CLAYGE, which is effective in deep cleaning but is a little dry. The mixture of the two shampoos makes my hair look clean and healthy. ❤️

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