公司管理写作策略

《英语写作原版影印系列丛书—公司管理写作策略》是专门为公司经理和商务从业人员编写的一本商务写作教科书，2006年出版后在美国十分畅销，具有以下三个特色：
第一，《英语写作原版影印系列丛书—公司管理写作策略》专门系统介绍公司所常用的各种写作技巧，特别是针对公司和商界的管理层而编写，每章开篇都列出本章重点内容纲目，同时列举丰富的实例，图文并茂，并将本章的要点用表格形式突出，各章结尾都有小结，并配有大量针对性很强的练习。
第二，《英语写作原版影印系列丛书—公司管理写作策略》与以往的商务写作具有很大的区别，包含了计算机与网络商务写作的内容，这是一般写作教材所不涉及的，作者强调，在信息技术高度发达的全球化时代，写作模式已从传统方式转向电子方式，写作策略、技巧、要求和格式都发生了巨大的改变，国际商务从业人员一定要掌握电脑写作的本领。
第三，作者都是大学教授，具有良好的学术功底和研究能力，《英语写作原版影印系列丛书—公司管理写作策略》文字通顺易懂，图文并茂，每章都归纳提炼出各种商务写作要领，以易于记忆的一览表方式呈现给读者，这些指导性原则是作者大公司多年实际管理工作经验的亲身体验，是理论与商务实践紧密结合的结晶。
《英语写作原版影印系列丛书—公司管理写作策略》的主要使用，对象为跨国公司中层以上的管理人员和办公室的文秘职员，对这些白领的日常书面交际能力提高具有参考价值，可作为企业培训教材，同时对在校大学生，特别是国际贸易、国际商务管理、商务英语等专业的学生来说，是学习商务英语写作的一本不可多得的写作教材，也可以作为商务英语写作教师的参考书。

Introduction
1 Strategies .for Effective,Managerial Writing
The Role of Strategy in Successful Managerial Writing
Writing in Context
Reasoning and Argument
Strategic Issues
Understanding the Workplace
Microcuhure, Organizational Culture, and Macrocuhure
Corporate Goals
Formal and Informal Processes
Professional Conduct and Personal Success
Personal Goals
Self-Image and Corporate Image
Communication Ethics
Culture and Ethics

2 Organizing Your Writing Strategy
Defining the Controlling Idea
Outlining ： Giving Your Ideas Order
Structural or Ordering Strategies
Practical Style in Outlining
Analytic Tools and Basic Writing Guidelines
Analysis-Tools for Building Ideas
Procedures for Organizing Analysis
Evidence, Logic, and Reason
Using Evidence to Support Logic and Reasoning
Analysis and Logic
Critical Thinking, Lateral Thinking
Part One Classic and

3 Oomposin8 Memos andLetters
The Memorandum
Strategy： Finding the Appropriate Tone
Process ： Formatting the Memo
Products ： Types of Memos
The Business Letter
Strategy ： Finding the Appropriate Tone
Identify the Audience
Process ： Formatting the Letter
Products ： Types of Letters

4 Preparing the Analytic Report
Analytic Reports： Types and Uses
Problem-Focused Analytic Report
Organizational Analytic Report
Strategies for Analytic Reports
Strategies for Analysis
Internal Versus External Analytic Reports
Organizing the Analytic Report
Identifying the Criteria for Analysis
Establishing Report Protocols
Collecting and Organizing Data
Tools for Analysis

5 Assessment and Recommendation Reports
Strategies for Persuasive Report Writing
Communicator Strategies for Persuasive Writing
Audience Strategies for Persuasive Writing
Message Strategies for Persuasive Writing
The Recommendation Report
The Solicited Recommendation Report
The Unsolicited Recommendation Report
The Evaluation Report
Organizing an Evaluation Report
Feasibility Reports
Establishing the Reports Criteria and Scope
……

6 Formatting the Proposal
Part Two Essential Tools for Managerial Writing

7 Optimizng the Electronically Integrated Workplace
8 Using Graphic Images Feeectively

The human resource approach utilizes knowledge about existingpersonnel to develop a comprehensive analysis of an organization·Information about personnel may be acquired from existing data or byconducting an assessment of personnel．This kind of analytic report can bethe first step in a comprehensive assessment and evaluation of the existingworkforce．It should include job and skills analyses．A job analysis is adetailed description of the workplace activities of individual employees．Itcan include a detailed description of the activities required to complete eachtask assigned to an individual or a group responsible for a specific task ortasks．Organizational specialists use a variety of tools to conduct job analyses·Another source that might be drawn upon would be job and positiondescriptions held by the human resources department，which also retains theoriginal application of individual employees．Unfortunately，updatedinformation about the employee may be inconsistent．For instance，if theemployee completes additional training——especially outside of work——thehuman resources department may not place that information in theindividual’S file．
Normally，specialized training provided by the company or contracted bv the company for the individual or team is recorded in employee files．Nonetheless，the initiation of an organizational analytic report iS an excellentopportunity to make employee files current．In effect，the assessment of employee skills provides the material needed for the organizational report．In developing a comprehensive picture of the work and the worker，an organizational analysis based on the human resource approach IS the best method for planning organizational change and for assessmg organizational capabilities．A prospective customer may reqmre a company to provlde a detailed analysis of itS workforce，facilities，and capital to ensure that the company will be able to meet the customer’s needs．Such an analysis may call for the number and educational credentials of managers，engineers’shop floor personnel，and support staff．

北京大学出版社2008年最新引进了一套国外畅销的《英语写作原版影印系列丛书》，并邀请我为这套丛书写序，谈谈我对英语写作教学与研究的一些认识。我仔细翻阅后，觉得这套书特色十分鲜明，其中有几本再版达十次以上，经久不衰，非常乐意在此推荐给我国的广大读者。
在经济全球化和网络高度发达的今天，学好英语已变得十分重要，英语口头与书面语的表达能力已逐渐成为当今的核心竞争力之一，从第二语言学习的社会文化观看，能否流利地运用外语进行口头或书面交流已直接关系到学生的就业和未来发展。中国的英语写作教学有许多问题需要深入探讨，引进国外优秀的英语写作教学与研究成果，对于更新我国的英语写作教学观念和方法，改革当前的英语写作教学具有重要意义。
一、国内外二语写作研究概览
第二语言写作的教学与研究在国际上一直受到重视，国外的写作教学研究十分活跃，以美国为例，美国普度（PuRDuE）大学每年定期召开二语写作学术研讨会，2008年6月6-7日召开的第7届写作年会的主题是：外语写作教学：原理与实践。二语写作拥有自己的研究队伍、研究机构、学术期刊。概括起来，国际二语写作研究集中在四个领域：（1）写作过程研究，重点关注认知操作模型、写作构思策略、学习者的个体差异以及写作过程的阶段性变化；（2）写作结果研究，采用文本分析、错误分析、对比分析、对比修辞分析、语料分析等方法；（3）写作社会文化因素研究，影响写作的社会结构、语域知识、动机和需求等因素；（4）写作教学研究，如教学过程、学习策略、语言水平发展、课堂教学环节、写作测试、网络写作课件开发等。国际二语写作研究近期关注四个热点：（1）批评对比修辞学，（2）母语写作迁移，（3）写作教师教育，（4）计算机辅助写作与研究。