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商品详情

品牌 : 京东图书 出版时间 : 2006-12-01 品牌属地 : 中国 出版社 : 中央广播电视大学出版社 语言 : 英语 ISBN : 9787304021757 版次 : 1 页数 : 466 印刷时间 : 2004-01-01 包装 : 平装 著者 : [美]格菲(Guffey,M.E.) 用纸 : 胶版纸
内容简介

根据美国South-western college Publishing出版的Business communication-process & Product改编的,考虑到具有中等英语水平的读者学习的需要,对内容做了某些调整和删节,每个Chapter之后补充了Words & Notes。这套商务英语教材从不同的侧面系统介绍了商务活动中常用的交际手段和交际技巧。全套书分同1、2册,本书为第2册。
第2册内容包括:7、商务信函;8、备忘录和电子邮件;9、说服和促销售函;10、拒绝信函;11、企划报告和调研;12、求职信函及相关文书。
目录

CHAPTER 7 ROUTINE LETTERS AND GOODWILL MESSAGES
Case Study:Communication in Process:Ben Jerrys uses Routine Letters to Sweeten Relations With Customers
Strategies for Routine Letters
Direct Request Letters
Checklist for Writing Direct Requests
Direct Reply Letters
Ethical Insights:Using Cautionin Writing Letters of Recommendation
Recommendation
Checklist for Writing Direct Replies
Writing Winning Goodwill Messages
Checklist for Writing Goodwill Messages
Writing Intemational Letters
Case Study:Process to Product:Applying Your Skills at
Ben Jerrys
Summary of Leaming Bbjectives
Chapter Review
Critical Thinking
Activities
WORDS nOTES
CHAPTER 8 ROUTINE MEMOS AND EMAIL MESSAGES
Case Study:Communication in Process:Getting Facts on Record at Shore Memorial Hospital
Writing Routine Memos and E-Mail Messagrs
Tech Talk:Not exactly a Paperless Office,But close
Using Email Effectively
Career Coach:E-Mail Netiquette-Courtesy in Cyberspace
Kinds of Memos
Case Study:Process in Progress:Shore Memorial Hospital Revisited
Checklist for Wrting Routine Memos and E-mail Messages
Case Study:Process to Product:Applying Your Sklls at Shore Memorial Hospital
Summary of Leaming Obijectives
Chapter Review
Critiacal Thinking
Activities
Word Notes
CHAPTER 9 PERSUASIVE AND SALES MESSAGES
Case Study:Communication in Process:Amazon.com Learns How to Persuade its Web Customers
Learns How TO persuade Its Web Customers
Stategies for Making PERSUASIVE rEQUESTS
Career Coach:Seven Rules Every Persuader Should Know
Ethical Insights:Whats Fair in Persuasion?Avoiding Common Logical Fallacies
Writing Successful Persuasive Requests
Case Srudy:Process in Progress:Amazon.com Revisited
Checklist for Making Persuasive Requests
Planning and Composing Sales Letters
Dveveloping Persiuasive News Releases
Case Study:Process to Product:Applying Yours Sklls
Amaxzon.com
Summary of Learning Objectives
Chapter Review
Critical Thinking
Activities
Words Notes
CHAPTER 10 NEGATIVE MESSAGES
……
CHAPTER 11 REPORT PLANNING AND RESEARCH
CHAPTER 12 EMPLOYMENT COMMUNICATION
Words Notes
精彩书摘

Frntloading in the Opening. You should begin everyday messages in a straight-forward manner by frontloading the main idea. State immediately why you are writ-hag so that the reader can anticipate and comprehend what follows. Remember, everytime a reader begins a message, he or she is thinking, "Why was this sent to me?~"What am I to do?"
Some writers make the mistake of organizing a message as if they were tellinga story. They start at the beginning and follow the same sequence ha which theythought through the problem. This means reviewing the background, discussing thereasons for action, and then requesting an action. Most business letters, though, arebetter written hackwards. Start with the action desired or the main idea. Dont getbogged down ha introductory material, history, justifications, or old-fashioned ~ousi-ness" language.

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