To use the words of this book to describe it is not a guide, nor simply providing knowledge, but a movement of thought.

"A joke goes that if you see that all the cars on the road are going the wrong way, you are probably driving the wrong way. Peter·Till is like such a car, he not only goes in the opposite direction without fear, but also gives way All other cars confused and wondered if they were driving in the opposite direction”

“The world is bound to be different, but change must be based on the world today.”

“People have other paths to success besides higher education. "

“In small terms, the future is just a collection of moments that have yet to come. But what makes the future so unique and important is not the future It didn't happen, but the world of the future will be different from the present.”

“If the world were to create wealth in the same old ways, it would not be wealth but disaster.

span> ”

“Question existing beliefs and re-examine what you do from scratch.”

"If you can identify unrealistic popular opinions, you can see the counter-mainstream behind them Fact.”

“Each wrong traditional idea is like a burst bubble, but when the bubble burst, the changes it brought to the world did not Gone.”

“Neither Nirvana’s grunge craze nor the heroin obsession reflect hope and confidence.< /span>”

“Anyone who claims to be able to achieve great things can’t be trusted, because people with ambitions to change the world are usually more humble. span>”

“Better to try than to be conservative.”

“Better a bad plan than no plan.” p>

“The most anti-mainstream action is not to resist the trend, but to not abandon one's own independent thinking in the trend.< span class="s1">”

“If you want to create and gain lasting value, don’t just follow suit and build a business with no features.”

“Both monopolies and competitors are happy to distort facts to their advantage."

"If the tendency of monopolistic enterprises is to hinder progress, then we should resist such dangerous enterprises. But the history of progress is in fact monopoly The process of continuous upgrading of enterprises.”

“In business, equilibrium is static and static is death.”< /span>

“Tolstoy in Anna·Karenina begins with the following text:“Happy families are always Similarly, every unhappy family is unhappy in its own way. ”In business, the opposite is true. Businesses s0d for different reasons: every monopoly A unique problem gains a monopoly; businesses fail for the same reason: none of them escape competition.”

“Competition leads us to place too much emphasis on past opportunities and to repeat past patterns.“

“When you put your skills into practice, you don’t give up your beliefs so easily: it saves you from falling into In the pursuit of fame and fortune.“

“Sometimes you have to fight. When you need to, you not only fight, you have to win, there is no middle choice: either The gentle wind and drizzle moisten things silently, or the storm and the rain are quick and quick.”

“Business is like playing chess. To win, study the endgame first and foremost.”

“All white super rich would say,'Success is not accidental.'”It is true that it is easier for someone who is already successful to venture into new areas, Whether it’s because of their network effects, wealth, or vast experience. But perhaps we ourselves were too quick to deny the possibility of s0ding one step at a time as planned. ”

“A shallow person believes in luck and circumstances… The strong believe in cause and effect.”

“Each generation of creative and visionary outperforms the previous.”

“Explicit optimism about the future can enable you to create the future you want. Explicit pessimism about the future can Duplication of what exists, nothing new. An indefinite pessimism about the future also works, because such a future is self-fulfilling: if you're a lazy person who doesn't demand much of life, your demands are easily fulfilled. But optimism about an uncertain future seems simply unsustainable: how can the future get better without planning for it?”

“Every life is just the result of some random mutation of some organism, and the best version wins in the end. ”

“In a world where everyone is confused about the future, companies with a clear purpose are always undervalued.< span class="s1">”

“The world we live in is not a normal world, but a power law.”

""It doesn't matter what you do, it matters that you do it well". It doesn't matter what you do? It's downright wrong. You should focus all your attention on what you are good at, and think carefully about whether it will become valuable in the future before doing so. ”

“Today’s well-known and household concepts were once unknown. "

“The truth of being common sense is important, but it will not give you any advantage because it is no longer a secret.< /span>”

“Unless the world has secrets to discover, there is no point in being different.”

“People can accomplish the difficult, but not the impossible.”

“Some things are important but no one knows, and some things are difficult but possible.”

“Kasinski believes that modern people are unhappy because all the problems in the world have been solved, and the rest is not Too simple problems are impossible tasks, and striving for those goals does not bring satisfaction. What you can do, a child can do, and what you can't do, even Einstein Nor can it be done.”

"Why don't many people believe that there are still secrets to be discovered? Maybe because of the development of geography. There is no empty space on the world map. I'm done.”

“We should be glad that there are fewer and fewer mad heretic sects, but for this gain we pay It came at a heavy price: lost curiosity about the secrets waiting to be discovered.”

“There are still many secrets in the future that economists cannot eliminate simply by ignoring them. ”

"His success requires wisdom, and more importantly, the belief in the existence of secrets. If you think something difficult cannot be done, it will not Give it a try. Trusting the secret is the key to an effective exploration.”

“The road doesn’t have to go indefinitely, keep going. Choose the hidden path.”

“Time is the most valuable asset, and it is not worth wasting time on people who cannot work together for long.”

“Each company is an ecosystem in itself, and factional conflict can make it powerless to deal with external threats. Internal conflict is like autoimmunity Systemic disease, the cause of death may be pneumonia, but the real cause of death is hidden inside and cannot be seen at a glance.”

The company's official website bluntly states, “TV is a giant amplifier< /span>”, when you can only afford a few dozen dollars to win new customers, you need to try to find the biggest megaphone . ”

“The benefits of trade are greatest when the relative advantages vary widely, but there are many people around the world willing to do repetitive work at low pay.

span> ”

“Each loser uses well-accepted concepts to describe his bright future. But great business is built on secrets It's a unique reason for their success that no one else knows about.”

“It is up to us to choose between the two most likely scenarios, do nothing or do our best myself.”

“Our task now is to find innovative and unique ways to make the future not just different, but better, from

" /span>0to1 The most important first step is to think independently. Only by re-understanding the world, as novel as the ancients saw it for the first time, can we reconstruct the world and protect the future.”< /span>