This book tells about10 failures of private entrepreneurs in the early stage of reform and opening up s story.

Yes, this is a failure casebook.

Reading this book is a bit dizzying, because the companies in it seem to be far away from me from success to failure. Some companies are familiar, while others are completely unimpressive. After all, he was too young at the time.

Ten cases include Melatonin and other health care products companies, Rose Garden Real Estate Company, AidoDVD,Qinchi and other wineries.

The reasons for success are varied, and the lessons for failure vary.

These early private enterprises may rely too much on advertising, and strive to“ Standard King”, regardless of the company's production capacity and employee training; or excessive pursuit of a comprehensive product line, resulting in loss of original There are advantages; or the lack of corresponding talents and capabilities will rush into new fields, resulting in no care.

I feel that it was an era full of opportunities and the most prone to failure, because these early entrepreneurs, whether successful or not, were the first to cross the river by feeling the stones. generation.

Although I sometimes hate iron when I read it😂“ span>This mistake can also be made?!!!”But I still have them The so-called “loser”Full of respect.

A teacher who never forgets the future.

In addition to the shortcomings of this book:

1.The field of case selection is a bit narrow, most of which are health supplement companies. However, this may also be related to the fact that they have more profits, more people who do it, and more failures.

2.Some analyses are too schematized to be convincing. But objectively speaking, the reactions in the predicament also vary from person to person, and it is unrealistic to use a unified explanation.

There is a second book in this book, I haven't read it yet, I will share it after reading it. 😈