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Jingdong book

打破思维里的框：激发创造力只需五步

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Jingdong book

打破思维里的框：激发创造力只需五步

Name: 打破思维里的框：激发创造力只需五步
Brand: Jingdong book
SKU: 3102004071
Price: 43.34 USD
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换个模式思考，采取五步措施，实现卓有成效的创造力和持续的增长

Content Description

《打破思维里的框：激发创造力只需五步》提出了一个能够激发未来重大创意的五步计划，并建议以质疑一切作为该计划的起点。作者充分总结了自身与全球数百家企业开展合作的经验，并深入分析了有关创造性突破的著名案例，从而创建了这一系统化的方法。《打破思维里的框：激发创造力只需五步》不仅有助于读者了解如何发挥创造力，而且还提供了大量具体练习来帮助读者以一种富于创新且切实可行的方式快速启动创造过程。这种系统化的方式适用于组织内部的所有领域和职能部门，不仅有助于建立新的战略愿景，而且还有助于实现几乎各类目标或开展各类活动，从增长到成本削减乃至组织设计，不一而足。

Author Description

吕克·德·布拉班迪尔（Luc de Brabandere），波士顿咨询公司的资深顾问、研究专家。他主持过各种来自不同领域的高级管理人员和公司经理参加的战略研讨会，帮助他们找到新的愿景、新的产品及服务和高瞻远瞩的剧本规划，为未来做准备。他还任教于卢万管理学院和巴黎中央理工学院。他在法国出版或者合作出版过很多书籍，也是《被遗忘的变革的另一半：改变观念，实现伟大的创新》一书的作者。他是法国和比利时多家报纸的专栏作家。加盟波士顿咨询公司之前，他曾任布鲁塞尔证券交易所总经理。

艾伦·因（Alan Iny），波士顿咨询公司在创新和剧本设计方面的资深专家。他培训过数以千计的企业高级管理人员和波士顿咨询的咨询顾问，主持过各种行业的研讨会，在全球各地进行过无数次关于产品、服务和其他点子以及建立战略新愿景的演讲。他本科毕业于加拿大麦吉尔大学的数学运算与管理专业，并在哥伦比亚商学院获得MBA学位，之后于2003年加盟波士顿咨询公司。艾伦现在与妻子、女儿生活在纽约。

Comments

★《打破思维的框》是一本基于作者对人性深入理解的五步指南，它帮助广大读者克服自身缺陷并且设想和创造自己的未来。这对于现今生活工作在竞争社会的人们来说，绝对是一本必读书。
——雷欧·约翰逊
博士，首席技术官洛克希·德马丁公司

★《打破思维的框》讨论的正是我认为所有公司和品牌都应该思考的重大转变：如何通过创造性思考，变革和区分我们的品牌。我们需要在日下高速变革的世界中拨得头筹，这本书激励我们在思维中加入更多的创意。这是我长时间以来读过的最好的商业图书之一。
——詹妮弗·福克斯
首席执行官费尔蒙酒店集团

★非凡的原创性和残酷无情的现实，《打破思维的框》带给我们一种全新的方法……
这是一本少见的可以让人从头读到尾的商业书。
——吉姆·安德鲁
★首席战略创意官，可持续发展董事会主席，执行副总经理，执行委员会会员飞利浦公司

正像将新窍门教给老伙计一样，《打破思维的框》是一本教人们在工作环境中如何驾驭创意，启发性和实用性兼备，全方位，循序渐进的指南。
——彼得·盖尔布
总经理大都会歌剧院

Catalogue

译者序
前言
第1章新情境，新框架
第2章如何创造和使用框架
第3章质疑一切
第4章调查可能性
第5章发散思维
第6章聚合思维
第7章持续再评估
第8章从灵感到革新：大胆创建新框架，并找到实现的方法
第9章展望未来
第10章新的开始：如何让五步法更好地为你服务
致谢
术语表
注释

Introduction

在远山中有一个小牧场，牧场中有一条顽皮的拉布拉多犬—萨特。每天萨特都会跃出栅栏到牧场后面的一片树林中去追赶松鼠。后来，栅栏被拆了，萨特不用每天跳来跳去了，但是当它每到原来栅栏所在的那个地方还是会跳过去。过去累积的经验和习惯，使它根本注意不到栅栏已经不存在了。
萨特的行为在某种意义上与法国存在主义哲学家著名的《密室》一剧中的三个人：加尔散、伊内丝、艾丝黛尔极其相似。他们被关在地狱（密室）中，极度渴望能够逃脱。但是当剧终密室的门突然打开，他们能够逃离的时候，他们却因为害怕门外未知的世界而选择了留下。
猎犬的行为也许有些滑稽，在让–保罗·萨特剧中可怜角色的行为更令人叹息，但这两个故事都深刻地揭示出了人的本性。
我们每天都在创造无数个心智模式（在这里，我们称之为框架）去理解这个世界。框架在一段时间内对你有帮助，就像那一条叫萨特的猎犬每天跳过栅栏那样。但是它也会把你禁锢在这个情境中，让你难以发现周围发生着的重要变化。大脑倾向把我们带回那些熟悉的情境中，所以我们会对那些不再有用的旧框架恋恋不舍。我们大多数人都不喜欢冒险，倾向于认同现成的看法，却对我们周围的变化视若无睹。
今天日新月异的社会环境中，这种判断错误有时可能需要付出不小的代价。这些现存的框架能简化无穷的未知，使其容易被我们理解，对我们确实很实用。但是如果对一个心智模式过度依赖或者长期依赖，那么你会错过那些“栅栏上的缺口”，或者错失在未知的深渊中反戈一击、博得成功的机会（这本质上也就是《密室》剧中角色的命运）的可能性。
作为企业战略咨询顾问，我们在数十年的从业过程中服务过很多重要的跨国企业，面对那些将对它们数以千计的雇员和顾客产生重大影响的具有高风险的挑战。在这个过程中，我们看到在成功者和失败者、领导者和追随者之间最大的区别，就是如何对待变化。他们有的在变化中抓住了机遇，有的则被变化淘汰。在战略创新上，我们把这个称作“新框架、新思考”。在此过程中，实用主义分析和思想的自由发挥融为一体。在新的框架中思考时，你会不断地建立并测试你的假设，包括接受复杂性、把握不确定性，并为那些躲不开的破坏性事件做准备。
也许你是一个正在努力推销新创意的创业者，一名正在构思吸引眼球的建筑的建筑师，一名正在设计新软件程序的工程师，一个正在寻找具有革命性的社会变革机会的政治家，或是一名正在糟糕的经济环境中带领你的团队披荆斩棘前行的职业经理人。不管你遇到的是什么样的挑战，相信我们在这本书中描述的创造性思维过程能够改变你理解周围事物和解决问题的方式，增强你在未知的情境中领导团队的能力（事实上，没有人知道下一刻会发生什么）。你会重新发现思考的巨大能量，通过我们的实用体系在很多维度上完成灵活有效、高瞻远瞩、终生难忘、可持续性的实用创造。
我们的体系还会帮助你展开想象，并把你的想法具体化，创造出新的设计、新的战略，帮助你和你的同事创造出新一代的即时贴、新一代的iPad，或者至少帮助你在商战里找到全新的思路。这会激励你为正在从事的商业未来拓展多元的图景，并更好地为将来做好准备。同时会指引你更加开放地思考人生，提出正确的问题，达成职业和个人的双重目标。
你将会学习到新的更有效的思考方式，这将改变你从商的思路乃至改变你的活法。这会很有意思，我们保证。

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Jingdong book

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