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Jingdong book

德以制胜:常用商业道德指南

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商业道德是再重要不过的问题了。如今商业信用前所未有地低。很多企业的声誉因公司丑闻而毁坏,企业对员工处理道德问题方面的教育有所欠缺。《德以制胜:常用商业道德指南》能帮你躲避道德失措乃至问题恶化所带来的风险。越来越多的员工和客户更愿意选择道德感更强的企业。遵循本书所讲述的原则可以提升企业声誉并促进业务发展。《德以制胜:常用商业道德指南》内附各种案例、数据和索引,让你更好地理解商业道德,以德制胜。面对道德危机时的求生手册!
Author Description

萨莉·比布是商务咨询师、作家和演说家。她是“智慧小甜点”(Talent Slnoothie)的创始人之一,这是一家企业拓展咨询公司。她还是另一家雇佣及信息交流咨询公司——“智慧雇佣”(EngagingMinds)的创始人。萨莉的专长在于国际组织架构变革方面。在创业以前,她曾是《经济学人》出版集团的主管。
Comments

本书旨在挖掘现代公司的管理问题,指引管理者以员工及客户为本。
——理查德布兰森爵士

无论你已经是经理人还是即将成为经理人,本书都可以说是一本必备的优秀管理参考手册。
——英国广播公司记者及《道德迷宫》节目主持人米歇尔比尔科
Catalogue

致谢
作者简介
引言
第一章 道德有什么意义
第二章 道德的发展
第三章 了解道德
第四章 道德领袖
第五章 职场道德化文化
第六章 道德的未来
附录:2010年职场道德调查汇总
注释
延伸阅读
Book Abstract

有各种各样的理由让其他人拒绝你认为最好的选择。现实的环境与压力会让人作出一些违心背德的事情。
在企业里如今要为所当为是越来越难了。让我们看看这是怎么回事。
这十年来大型公司丑闻的数据显示要么是公司道德下滑.要么是最近公众监督的严了。
现如今企业与政客因违法或失德而被揭露的多了,我们也不觉得惊奇了。在2001年安然因为大型财务丑闻而破产;在2002年世通破产同样是因为财务丑闻;在2004年泰科国际老板被判定盗窃罪,首席执行官与首席财务官合谋从公司窃取超过1.5亿美元。在2004年苏格兰皇家银行因弗雷德·古德温的津贴被披露而差点破产。这都是一些高级管理人员为了牟取个人或企业利益而伸手的例子。
服装零售商阿贝克隆比&费奇的案例是财务方面的道德问题,这只是个小问题。公司因为一个员工的义肢不符合公司的“美观要求”规定而将她调换到储藏室工作,2009年员工以无理解雇及非法骚扰名义对公司提起诉讼并赢得了官司。公司某位管理人员发布的这项规定,其他人也许认同,也许不认同。实际上经理人员大部分时间都要作出各种各样的决定,其中有些是与他们的良知冲突的。
其他一些案例里有些人本来不会做的事情因为规章制度的纵容而做了。英国的国会议员就是因为这样的理由闹出丑闻。
2009年每日电讯报刊登了一份国会议员的费用请求报告,公布了其中的细节,揭露出一个大丑闻。错误的费用要求包括:壕沟清理、建鸭舍以及其他俗事,比如超标索取食物以及第二套住宅这样的错误费用要求。有些国会议员辩解说他们要求的并没有超过规章的规定。这导致民意沸腾,延续了几个月才得以平息。
这样一些谣言揭穿了那些政客、奸商还有拿公益事业牟取私利者的不道德甚至是犯罪的行为。这些行为慢慢腐蚀掉公众对政治家、组织及品牌的信任。在过往这些组织者总是被认为诚实可靠、与人为善。现在抱有这样观念的人越来越少,而反过来也对管理人员增加了压力,让他们与人为善,小心翼翼地经营好企业组织。
道德与网络相关的内容可以说是博大精深,足以单独拿出来写一本书。网络如今引入了道德观念和相关审核,影响着民生的各个方方面面。
企业组织和各级管理人员垄断信息交流的日子已经一去不复返。如今只要轻敲键盘,人们就可以轻松找出真相,满世界传播。而在过去我们只能依靠公司报告及媒体新闻来了解公司的信息。要获得真正的内部信息,泄密一直都是有效手段,不过如今有了电子邮件和及时信息聊天,泄密变得更容易了。2004年英国国家通讯总局(GcHQ)的译员凯特琳·冈(KatharineGun)给一家报社发送了一封电子邮件。邮件的内容涉及隐秘,于是她被逮捕并以违反政府隐私法案提起诉讼。辩方的着重点在于凯特琳认为英国政府有违法的行为才这样行动的,英国政府的违法行为包括没有联合国授权而参与伊拉克战争,以及参与对联合国代表进行窃听的密谋。这是个雇员对雇主的错误行为强烈反应的案例,而互联网让她能轻易地把消息透露给媒体。
互联网和社会媒体还可以用来拉拢力量对抗企业。有一家大型企业就因为社会网络的力量而不得不改变自己的计划。2007年在中国沿海城市厦门,一个叫连岳的博主告诉居民,有家化工厂计划在本地兴建,于是反对意见以电子邮件、博客和其他各种文本方式传播开来。们在以前公众接触不到互联网的时候,可能居民还不知道消息厂就已经开始建设了;即便工厂在建设中,没完成前居民也可能不知道建的是什么。尽管抗议者的网站已被关闭,手机拍下示威的照片却被传送给记者。据统计有超过百万条持反对意见的短信传播开来。最终政府同意做一项环境影响的调查,结果工厂建址被移到城外30英里。
这事发生在中国,同样的事情就可能在其他地方发生。只要有台手机和合适的信息,任何人都可以站出来揭发大公司,使其名誉受损。公司不再像以前那样轻松地限制信息的自由流动,想要采用其他非常规、不道德或者非法手段也不是那么容易了。
无论是好消息还是坏消息,在网络里也就是一瞬间就能传播开来。就像刚才那个中国化工厂的例子,上百万的人都知道了这事,尤其是丑闻或者过失传播起来那就更快了。企业再也不能垄断交流的信息,也不能控制信息传播的速度。面对这样病毒般快速渗透的通信技术,企业也要学会快速反应。缺少考虑对策的时间,管理人员就要迅速决策,他们的压力非常大。
……
Introduction

道德与信用是卓越领导与企业成功的基石,但是它们往往被人们忽视。总是在需要善后处理错误的时候才得到重视。不合道德的职场行为会对企业和个人造成不可修复的伤害。不依循一定道德标准行事,企业就会在声誉、士气、产能、质量、忠诚度等各方面出现问题,员工离心,客户猜疑,进而损及利润。尽管如此明显,这些问题仍然没有得到重视。相对于道德来说,领导层更注重企业的业绩指标。
……
本书既可以从头到尾认真阅读,也可以放置案头等需要时参阅。不管怎样,在你寻求道德方面的支持与鼓励的时候,希望它对你有所帮助。同样我也希望你从本书中找到阅读的收获与乐趣。

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