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Jingdong book

设计师不读书

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Jingdong book

设计师不读书

Name: 设计师不读书
Brand: Jingdong book
SKU: 3108009301
Price: 31.32 USD
Availability: OutOfStock

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Content Description

全球广告创意领域很高荣誉“OneShow”金铅笔奖获得者首部力作
一年的写作成果换取一百六十六分钟的阅读体验

Author Description

奥斯汀·豪，曾任创意总监、独立撰稿人，并开设广告公司。他与Wieden+Kwnnedy、Crispin Porter+Bogusky、TBWA\Chiat\Day等公司合作，以独特的“跨界”的集多种学科、媒介等设计角度赢得业内好评。

Comments

★如果你笃信设计的力量与和谐之美，《设计师不读书》是不错的选择。它的作用是唤醒沉睡中的你，为你把广告和设计文化娓娓道来。
——Michael Jager,创意总监兼公司总裁，JDK设计师公司

★奥斯汀对设计工作充满无穷的好奇心、难以遏制的热情和“万事皆可为”的信念。他成功地从广告领域转战到设计领域，其宝贵经验在《设计师不读书》中一览无余。这是以为局内人/局外人对设计领域不同寻常的理解。
——Steve Sandstrom ，Sandstrom Partners 设计公司

Catalogue

阅读时间
3.0 min② 设计师不读书，那我干吗花一年时间写这本书？3.5 min 每个设计公司听起来都大同小异4.5 min 寻找你自己独特的声音
3.0 min 声音和风格 2.0 min 奏出设计的美妙鼓点 0.5 min "奏出设计的美妙鼓点"补遗 2.0 min 海报的神奇力量
4.0 min 客户规划师、客户?理和项目?理 8.0 min 规划与设计 3.0 min 让设计师的声音更响亮
4.0 min 设计师与广告艺术总监 5.0 min 世间已无艺术总监 5.5 min 广告之死：私利之下的不思进取
6.0 min 设计需要彻底"浸泡"，而不是"洒水"或"浇水" 6.0 min 适时闭门自省，好处无穷 2.0 min 你提出的点子够不够？
2.0 min 好奇心和感召力，助你走出创意困局 3.0 min 创造性破坏与平和心态的好处 2.0 min 事业前进的推动者
2.0 min 不懈求变 0.5 min 强迫症和现代主义 2.0 min 撰稿人舞墨、设计师弄文
0.5 min 不著一字、胜千言万语 3.5 min 超额承诺 3.5 min 昼伏夜出的天才们
4.0 min 平面设计师居然还是网络白痴 3.0 min 打造杰作的新秘密武器：尊重客户 3.0 min 沙里宁父子如何使我免于沦落为肉肠国王
3.0 min 撰稿人眼中的符号学，你不看不知道 4.0 min 与米歇尔?菲佛和某某先生共进午餐 3.0 min 穴居人和绿壁虎：广告中的异曲同工
8.0 min 我们说的是真实的谎言 7.0 min 何为现代？ 5.0 min 电台广告教会我设计的本质是什么
7.0 min 简报技巧，妙招多多 9.5 min 概念开发：通过哪些途径才可以做到 7.0 min 设计师的七级灰度图
6.0 min 不同的项目，不同的药物 5.0 min 生命不息、求知不止 5.5 min 写作是一门艺术 5.0 min 我的创作心得

Book Abstract

3.5 min 每个设计公司听起来都大同小异
我终于弄明白，是什么困扰着我：在美国，每个设计工作室说话的调调都一样。这样说也许有些夸大其词，但事实就是如此。不信你可以试一下：随便写五个设计公司的名字，然后去浏览公司的网站。只要打开主页，你就知道我此言不虚了。每个公司主页上都有诸如”公司客户”，“公司员工”、“业务流程”、“经营理念”、“工作室”、“联系方式”这样的栏目，当然还少不了我最喜欢的“公司新闻”。你照我说的做，把“经营理念”一栏单独列出来，仔细琢磨琢磨，你就会发现每个公司的遣词造句都差不多，连语气都雷同。当然，是有些网站的文字要讲究些，有些网站语言马马虎虎还有些摆出一副老学究的样子，在谈到品牌战略和设计时，把来网站逛一逛的访客看成门外汉。（也许这些公司觉得，只有刚开始学习设计的大学新生才会访问它们的网站。）抛开文字不说，每个公司发出的都是一种声音，哪怕是谈到复杂的设计案例，方法也如出一辙，语气大同小异，观众永远不变。我把这叫做“信息广告”（infomercialvoice），因为听起来跟电视台深夜播放的电视导购节目没什么两样，涉及的观众对象只有一个：那个坐在电视机前跃跃欲试的购物者，为广告里吹嘘的产品性能神魂颠倒，巴不得马上就拿起电话拨通屏幕上提供的号码下订单。
……

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Jingdong book

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