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Jingdong book

智能家居产品 从设计到运营

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- 产品经理思维
基于作者曾经在互联网行业从事产品经理的经验,擅长理解用户需求和把握技术要点;可以像一名使者一样,用平和的、精准的语言,在行业参与者和用户群体之间传达着彼此的信息。
- 国际化视野
基于作者的海外留学经历,凭借扎实的外文资料阅读能力和客观严谨的理工科思维,借助一定的校友资源,可以整合出很多国际化的思考;尤其在国内相关参考资料有限的情况下,视野决定了思考的质量。
- 从业者视角
基于作者自身的智能家居从业经验,既熟悉行业参与者的局限与规划,又了解用户群体的需求与疑惑,可以像一场节目的主持人一样从容自信的讲解着智能家居的一幕幕。
Content Description

本书根据作者多年互联网和智能家居的从业经验编写而成,提出了智能家居产品的三原色模型,并逐步阐述了一款好的智能家居产品需要满足的三个条件:优越的技术、友好的用户体验和有效的市场策略。同时,从产品设计、用户和行业参与者等多个角度分析了智能家居这一新兴行业。此外,书中引用的一些国外的产品实例和分析问题的方法与模型,都能带来很多启发。
Author Description

邢袖迪
本科毕业于山东大学计算机学院电子商务系,研究生就读于爱丁堡大学(University of Edinburgh)和伦敦政治经济学院(LSE),分别获运筹学硕士和决策科学硕士。
现就职于幻腾智能,有着多年的互联网产品经理经验和智能家居用户运营经验。曾实习于法国电信巴黎研发中心(Orange Lab)和英国铁路监管办公室(Office of Rail Regulation, UK)。
Catalogue

目录

第1 章
大幕将启—智能家居概述
010 1.1 智能家居的情景实例
012 1.2 智能家居的基本属性
014 1.3 蓄势待发的智能家居
017 1.4 与智能家居相关的概念
017 1.4.1 与物联网相关的概念
019 1.4.2 技术类概念
020 1.5 智能家居三原色模型
022 1.6 本书框架
第2 章
技术搭台—与智能家居相关的技术
026 2.1 智能家居产品的技术架构
026 2.1.1 物联网产品的技术架构
028 2.1.2 技术架构实例
029 2.2 智能设备的触角:传感器
032 2.3 智能设备互联的语言:通信协议
032 2.3.1 点对点通信
033 2.3.2 星状通信网络
034 2.3.3 网状通信网络
035 2.3.4 通信协议的对比
036 2.3.5 iBeacon 技术
037 2.4 智能设备的数据同步
第3 章
体验挑梁—智能家居的用户体验
042 3.1 交互方式的演变
045 3.2 体验的再整合
045 3.2.1 第三方工具的整合
048 3.2.2 手机层面的整合
049 3.3 传统家居体验的延伸
049 3.3.1 安装与初体验
051 3.3.2 日常操作
054 3.3.3 客户支持与服务
055 3.4 双向学习的过程
056 3.4.1 用户的学习过程
058 3.4.2 智能家居的学习过程
061 3.4.3 共同达到默契的体验
第4 章
产品唱戏—智能家居产品的变革
064 4.1 智能化程度
064 4.1.1 “智能互联产品”模型
065 4.1.2 3-Sight 模型
066 4.1.3 微智能
069 4.2 智能家居的用户中心化
069 4.2.1 设备去中心化
071 4.2.2 设备泛中心化
074 4.3 丰富的产品联动074 4.3.1 IFTTT
076 4.3.2 开放数据
077 4.4 生动的应用情景
077 4.4.1 情景时代的新思维
079 4.4.2 按情景的变化分类
080 4.4.3 按情景的触发方式分类
第5 章
粉墨登场—智能家居产品实例
084 5.1 照明系统
085 5.1.1 灯
086 5.1.2 开关
089 5.2 安防系统
089 5.2.1 门窗磁
091 5.2.2 门锁
092 5.2.3 安防摄像头
093 5.2.4 红外感应器
093 5.3 环境与能源管理系统
094 5.3.1 恒温器
095 5.3.2 空气探测器
096 5.3.3 环境优化设备
097 5.4 日常起居类系统
097 5.4.1 床
099 5.4.2 窗帘
100 5.4.3 洗衣机
100 5.4.4 热水器
101 5.4.5 智能喂猫器
102 5.4.6 其他日常起居类产品
102 5.5 厨房与餐饮系统
103 5.5.1 电水壶和水杯
103 5.5.2 电冰箱
104 5.5.3 厨具类设备
104 5.6 娱乐与休闲系统
105 5.6.1 电视
106 5.6.2 音箱
106 5.6.3 运动与健康设备
107 5.6.4 游戏设备
第6 章
座无虚席—智能家居的用户分析
110 6.1 用户推广的鸿沟模型
111 6.2 用户群体构成分析
111 6.2.1 根据产品的推广顺序分类
113 6.2.2 根据房屋规模分类
114 6.2.3 根据装修阶段分类
115 6.2.4 特殊群体
117 6.3 用户需求分析
118 6.3.1 感性因素
119 6.3.2 理性因素
121 6.3.3 跨越决策的鸿沟
第7 章
各擅胜场—智能家居的推广之道
124 7.1 行业参与者的分布
125 7.2 科技公司
125 7.2.1 互联网公司:技术优势
126 7.2.2 手机厂商:入口优势
127 7.2.3 社交平台:用户群体优势128 7.2.4 电商公司:渠道优势
129 7.3 传统企业
129 7.3.1 传统家电厂商:产品功能优势
130 7.3.2 传统家居企业:用户体验优势
130 7.4 创业公司
131 7.5 间接参与者
131 7.5.1 综合角色
134 7.5.2 企业相关角色
137 7.5.3 用户相关角色
第8 章
呼之即出—智能家居的新常态
142 8.1 技术:对智能化的展望
145 8.2 行业:更强大的互联互通
148 8.3 企业:新市场的大机会
148 8.3.1 大小企业之间的公平机会
150 8.3.2 中外企业之间的公平机会
151 8.4 从业者:做一名物联网时代的匠人
153 8.5 正在发生的未来
155 写 在 后 面
158 参 考 文 献

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