About the brand
MEDIHEAL
Inheriting the management philosophy of Imsoon Yoo, 1969 founder of L&P predecessor Wangsang Chemicals, L&P Cosmetic representative Ohsub Kwon has worked diligently to fulfill his corporate social responsibility. MEDIHEAL grew from a novel concept to a fully-established global beauty brand in its pursuit of one goal: to create affordable everyday sheet masks that easily treat all your skincare needs at once.
At its inception, MEDIHEAL’s choice to focus on sheet masks was unusual. The brand paid attention to modern women’s busy lifestyles and realized that people were looking for a routine that was quick, easy, and effective — and masks fit the bill. As they set to work creating a collection which could fulfill all skincare needs, MEDIHEAL redefined the sheet mask as a versatile, professional, and advanced treatment solution.
Since its original start in Korea, MEDIHEAL has expanded far and wide across the globe. It now dominates markets in 10 Asian countries, including China, Japan, and Malaysia. The brand has also expanded to the Europe market, including England and Spain, and crossed oceans to hit shelves throughout the US, Australia, Canada, and Brazil.
When L&P Cosmetic was established in April 2009, MEDIHEAL instantly generated buzz for its innovative medical design motif and unique concept as a sheet mask brand. It began to emerge as a forerunner in beauty science in 2010, starting with its registered utility model 2-step sheet mask design. By 2018, MEDIHEAL was awarded the US$100 million export tower prize — and as of today, it’s sold over 1.5 billion sheet masks all over the world.