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管理学

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管理学

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曾担任美国管理学会企业政策与战略分委员会主席,曾被isi-incite提名为全美最受关注的10位经济和商业学者之一,还曾被英国《金融时报》评为全球最具影响力的领导力教授。
他的研究领域集中于领导力、战略和组织,在《管理科学季刊》《哈佛商业评论》《管理学会杂志》《组织科学》等多家权威杂志上发表数篇论文,还为《华尔街日报》《福布斯》《金融时报》等撰稿。他还是《管理科学季刊》《战略管理杂志》等多个一流期刊的编委会成员。他还是哈佛麦克阿瑟学者和斯隆基金学者,在哈佛商学院获得博士学位,在麻省理工学院获得mba学位,在华盛顿州立大学和新德里圣斯蒂芬学院分别获得计算机科学和经济学学士学位。
Catalogue

《管理学》
前言
致谢
作者简介
第一部分导论
第1章管理学概论/2
开篇自测你的管理优势是什么/3
1.1概述/3
案例1-1沃尔玛的商业环境/4
1.2管理与领导/5
1.3管理学视角的变迁/8
1.4企业目的的变迁/9
1.5利益相关者管理/11
案例1-2必和必拓的廷塔亚铜矿/14
本章小结、课外练习
第二部分战略视角
第2章商业环境/18
开篇自测你和你的商业环境/19
2.1概述/19
案例2-1强生泰诺危机/21

.2.2外部环境/22
2.3内部环境/29
2.4商业环境的当前趋势/32
本章小结、课外练习
第3章战略概述/35
开篇自测你是不是个战略型思考者/36
3.1概述/36
案例3-1职业棒球联盟的军备竞赛/37
3.2战略简史/39
3.3战略与组织:框架/41
3.4战略定义:企业视角/46
3.5业务层战略与公司层战略/49
3.6行业利润概况/50
案例3-2西南航空与达美航空/52
案例3-3默克与安万特/55
3.7战略由谁负责/55
本章小结、课外练习
第4章业务层战略/58
开篇自测构建竞争优势/59
4.1概述/59
案例4-1星巴克的诞生/60
案例4-2乐天可芮滋/61
4.2外部环境如何影响行业吸引力/63
4.3内部环境如何影响战略/71
4.4swot分析/73
4.5竞争优势/74
案例4-3先锋集团/75
案例4-4巴塔哥尼亚:为客户和环境带来价值/77
案例4-5健赞公司和罕用药品市场/78
4.6企业价值链/82
本章小结、课外练习
第5章公司层战略/85
开篇自测制定成长战略/86
5.1概述/86
案例5-1通用电气和杰克·韦尔奇/87
案例5-2西屋电气:从135个到3个分部/88
5.2多元化战略/89
案例5-3迪士尼公司/98
5.3国际多元化/100
案例5-4cemex:通过多元化降低风险/103
5.4垂直整合/104
案例5-5zara:垂直整合的服装制造商/109
本章小结、课外练习
第6章动态竞争/112
开篇自测关注动态竞争/113
6.1概述/113
案例6-1英国卫星广播与天空电视/114
6.2动态竞争/115
6.3基于行动的模型与竞争优势/120
6.4博弈理论与动态竞争/123
6.5回避竞争/127
案例6-2太阳马戏团/128
本章小结、课外练习
第7章全球化/131
开篇自测你的世界够“国际化”吗/132
7.1概述/132
案例7-1林肯电气/133
7.2全球化/134
7.3理解全球商业环境/136
7.4全球化战略/140
7.5市场进入战略/141
7.6当前全球商业的趋势/144
本章小结、课外练习
第三部分组织视角
第8章组织环境/148
开篇自测组织敏锐度/149
8.1概述/149
案例8-1联邦调查局/150
8.2从战略到结构/151
8.3组织设计决策/155
8.4组织设计与企业生命周期/159
8.5组织设计的近期趋势/160
本章小结、课外练习
第9章组织结构/164
开篇自测以结构改进工作/165
9.1概述/165
案例9-1宝洁:以组织赢得优势/165
9.2组织结构的基本形式/167
9.3组织设计中的矛盾关系/172
9.4组织设计杠杆/174
本章小结、课外练习
第10章组织文化/181
开篇自测你是一名企业文化学家吗/182
10.1概述/182
案例10-1思科公司/183
10.2何为组织文化/184
10.3组织文化的层次/185
案例10-2惠普公司/187
10.4组织文化的形成/188
10.5组织文化与业绩/193
10.6组织文化与领导者/194
10.7组织文化与特殊时刻/194
案例10-3本杰瑞公司/196
本章小结、课外练习
第11章绩效管理/199
开篇自测你是如何管理绩效的/200
11.1概述/200
案例11-1壳牌的持续发展与战略创新/201
11.2认识衡量工具/203
案例11-2amanco公司与可持续平衡计分卡/206
11.3绩效目标设定/208
11.4绩效的监督与评价/210
11.5采取矫正行动/212
本章小结、课外练习
第12章组织变革/216
开篇自测你是变革者吗/217
12.1概述/217
案例12-1ibm的安稳、危机和重生/218
12.2组织变革原因/220
12.3组织变革类型/224
12.4组织变革流程/226
12.5消除变革障碍/230
本章小结、课外练习
第四部分个体视角
第13章组织中的领导力/236
开篇自测你的领导力优势是什么/237
13.1概述/237
案例13-1日本企业家稻盛和夫/238
13.2领导者/239
13.3领导者与追随者/247
13.4领导者、追随者及情境/252
本章小结、课外练习
第14章成为领导者:认识自我/258
开篇自测你了解自己的领导风格吗/259
14.1概述/259
案例14-1沃尔夫冈·凯勒与konigsbrau公司/261
14.2智力的表现形式/262
14.3了解自己的性格特征/268
14.4自我监督/273
本章小结、课外练习
第15章权力与影响力/277
开篇自测你的权力源自何处/278
15.1概述/278
案例15-1基思·法拉奇:自成一家/279
15.2人际关系权力/279
案例15-2罗伯特·摩西:从权力巅峰跌落/283
15.3组织中的权力和政治/284
案例15-3唐娜·杜宾斯基与苹果电脑公司/285
15.4权力与冲突/287
案例15-4卡罗尔·弗兰克·巴克乳腺癌治疗中心/288
15.5运用影响力/290
本章小结、课外练习
第16章决策/294
开篇自测你能否有效地作出决策/295
16.1概述/295
案例16-1罗伊·威廉姆斯和堪萨斯大学/296
16.2理性决策/297
16.3管理者应如何作出决策/300
16.4个人偏好对决策的影响/301
16.5情绪、直觉及社会情境在决策中的作用/304
16.6组织中的决策/309
16.7如何提升决策技能/311
本章小结、课外练习
第17章冲突与谈判/315
开篇自测你会采取哪种冲突管理方法/316
17.1概述/316
案例17-1npil药业公司的迈克尔·费尔南德斯/317
17.2冲突分级/318
17.3冲突产生的根源/321
17.4冲突管理/322
17.5谈判的类型/324
17.6有效地谈判/327
17.7跨文化沟通/332
本章小结、课外练习
第18章如何领导团队/335
开篇自测你是如何在团队中作出贡献的/336
18.1概述/336
案例18-1全食食品公司的团队和京瓷公司的变形虫式管理/336
18.2团队是什么/338
18.3团队特质/339
18.4团队类型/342
18.5团队发展/345
18.6团队进程/347
18.7团队有效性/349
本章小结、课外练习
第19章激励/355
开篇自测什么会激励你/356
19.1概述/356
案例19-1维尼特·纳亚与hcl technologies/358
19.2内容型激励理论/359
19.3过程型激励理论/365
19.4强化型激励/370
19.5代际差异与共同点/373
本章小结、课外练习
第20章沟通/378
开篇自测个人沟通能力测评/379
20.1概述/379
案例20-1奥普拉·温弗瑞/380
20.2人际沟通/381
20.3说服:沟通技巧运用/388
20.4组织沟通/389
20.5跨文化沟通/395
本章小结、课外练习
第21章构建关系网/398
开篇自测你的关系网有多广/399
21.1概述/399
案例21-1海蒂·罗伊森/400
21.2人际关系网/401
21.3关系网宽度/404
21.4连带的强度/408
21.5构建有价值的关系网/410
本章小结、课外练习
第22章伦理与企业社会责任/416
开篇自测你的伦理信条是什么/417
22.1概述/417
案例22-1默克公司与河盲症/418
22.2伦理框架/419
22.3伦理两难困境/425
22.4企业社会责任/429
22.5企业社会责任是否对企业有益/431
本章小结、课外练习
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