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Jingdong book

乔布斯传：神一样的男人

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Jingdong book

乔布斯传：神一样的男人

Name: 乔布斯传：神一样的男人
Brand: Jingdong book
SKU: 3107014451
Price: 12.75 USD
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Content Description

《乔布斯传：神一样的男人》叙述了乔布斯曲折的经历和复杂的个性，分析了他人生中难以被人理解的几大疑点，可称为内容最全面、客观的乔布斯传记。

Catalogue

命运捉弄与补偿
苹果双雄初会
何处安放躁动之心
创立苹果公司
苹果二代风暴
巅狂的“丽萨”
苹果一鸣惊人
划时代的麦金塔
与比尔·盖茨的杯葛
荣耀中失控
惨遭苹果遗弃
NeXT，下一站
再次走麦城
迷雾中漂流挣扎
捡来的宝贝
苹果真神归位
非同凡“想”
光彩夺目的皮克斯
植入乔布斯DNA
音乐数字革命
对音乐的迷恋与推广
死神的初访
改写历史的iPhone
与死神抗争
iPad平板狂潮
外交与内政
进入倒计时
重回上帝怀抱
亲情、爱情与婚姻
乔布斯的遗产
乔布斯和苹果的创新大事记

Book Abstract

创立苹果公司
热浪滚滚的时代
“那时，有些奇妙的事情正在发生……”
——在回忆20世纪70年代的时候，乔布斯如是说
20世纪70年代是一个迷茫的年代。在这个时代中，美国经历了文化飓风的侵袭，传统的观念受到了猛烈冲击。首先，时任总统的理查德·米尔豪斯·尼克松忽然成为了奸邪之徒，被讽刺漫画家多次画漫画进行嘲讽、调侃；接着对越南的战争陷入僵局，人们对于这次战争的必要性产生怀疑；然后航天事业也出现问题，本打算载人登陆月球的阿波罗13号4个发动机中有3个都出现了故障，3个氧气库中有2个失灵。
20世纪70年代也是一个自由的年代，60年代为人们所推崇的偶像忽然都消失了。1971年4月10日，披头士乐队宣布解散，接着9月18日，把吉他玩得出神入化吉米，亨德里克斯去世了，随后10月4日，史上最伟大的白人摇滚女歌手贾尼斯·乔普林也离开了人世……偶像的消失，让人们陷入了恐慌和不安中，但是这样的恐慌和不安，也让人们有机会从传统的思维中跳出来，让思想重获自由。而这样自由的氛围充分地促进了科技产业的发展。
尽管1971年的时候，（电子新闻》上已经使用了“硅谷”这个名字，但是到1975年时，仍然只有少数报刊杂志将圣克拉拉谷称为“硅谷”，然而这丝毫也不影响电子产业在当地如火如荼地发展。经过二十多年发展，电子公司、微芯片制造商和计算机公司在硅谷已经遍地都是，产业集聚已经初步形成。这种产业集聚让这里的科技氛围非常浓厚，可以说，在那里你随便走进一户人家里，那家的主人都能给你讲一通电子原理。这种浓郁的科技氛围，也吸引了电子黑客的集聚。那是一个技术黑客的黄金时代，来自不同行业、不同年龄的黑客，都聚集在硅谷讨论各种问题，交流经验，他们有的是特立独行的工程师，有的是资深的游戏玩家，有的是电话飞客，有的是业余电子爱好者……他们组成了各种各样的小团体。在所有的团体中，有一个专门研究迷幻药的准学术性团体非常引人注目。
一个准学术性团体专门研究迷幻药的效果·法律会允许这样的团体存在吗·是的，在现在这是不可想象的，但是在那时却是很正常的，毕竟那是一个迷茫而自由的时代，人们在迷幻中寻找着精神上的启蒙。这个团体中可谓卧虎藏龙，它的成员有来自帕罗奥图增强研究中心的道格·恩格尔巴特。他是电脑界的一位奇才，也是人机交互方面的大师。他一生都在研究计算机，出版了30多本书，获得了20多项专利，现在计算机所拥有的基本功能，例如视窗、文字处理系统、在线呼叫集成系统、共享屏幕的远程会议等都是他发明的，但是他被世人记住却是因为他所有发明中最微不足道的一项——鼠标。他在1968年就发明了鼠标，只是一直都躺在研究中心里，没能够普及，一直到1984年乔布斯推出麦金塔电脑后，鼠标这一称谓才世界闻名，而他也才名扬天下。它的成员还有肯·凯西，他曾在斯坦福大学学习写作，当时学校的附属医院精神病研究所在搞一项关于迷幻药的实验，参加实验的人员每天可以获得75美元的报酬，于是凯西就加入了这个实验，并对这个实验着了迷。学校的实验结束后，他开始自己实验致幻剂LSD（麦角酰二乙胺，一种强致幻剂，能使听觉、视觉出现错乱，产生逼真幻觉、时空扭曲等生理反应，这种药在当时还不是违禁品）的致幻效果。他的第一批实验人员就是“感恩而死”乐队的前身“巫师”乐队的成员，他这种将音乐和致幻剂结合的做法成就了后来的迷幻摇滚。他后来还以自己吸食迷幻药后走进精神病患者内心世界的经历，写成了那本著名的小说《飞越疯人院》。
那是一个各种文化交锋的年代，湾区的嬉皮士运动、伯克利的言论自由运动，都在如火如茶地进行。这两种运动，刺激着人们追求自我实现和心灵的启迪，于是禅宗和印度教、冥想和瑜伽、原始尖叫和感觉剥夺、伊莎兰治疗法和电击休克治疗法等各种有助于自我启蒙的方法纷纷涌现。
刚开始的时候，嬉皮士和电脑并没有多少交集，他们甚至认为电脑是奥威尔式的专制统治工具，是五角大楼和统治阶级才会使用的工具。历史学家刘易斯·芒福德就曾在《机器神话》书中说：“电脑正在蚕食我们的自由，损害正确的人生价值观。”
但是到20世纪70年代初期，人们对于电脑的看法开始发生改观。约翰·马尔科夫是《时代》杂志的撰稿人，主要负责撰写科技类的文章，他一直都非常关注科技对于世界的影响，他撰写有一本关于非主流文化与电脑产业的书《睡鼠说了什么》，在书中，他写道：“计算机的身份已经逐渐从被当作官僚机构的控制工具转变为了展示个人表达与自由解放的工具，人们对于它的态度也从最初的不屑一顾变为欣然接受。”美国当代最畅销诗人理查德·布劳提根1967年创作了一首关于计算机的诗，他在诗中描述了这样的场景，当蒂莫西·利里（1920年10月22日～1996年5月31日，美国著名心理学家、作家，以其晚年对迷幻药的研究而知名）大声地告诉世界，个人电脑已经替代迷幻药控制了人脑，并将他那句著名言论改写成“开机，启动，接入”（turnon，bootup，jackin）时，电脑致幻便已经得到证实。后来和乔布斯成为朋友的U2乐队主唱波诺这样解释为什么是来自湾区的非主流人士拉开了个人电脑产业的序幕：“之所以那些跟着摇滚摇头晃脑，吸着大麻、衣衫不整的嬉皮士们开创了21世纪，是因为他们看待问题的角度和常人不同，能看到事物的另外一面。而在美国或世界的其他地方都没有这种思维方式生活的土壤，或早早地将这种思维扼杀在了摇篮里。但迷茫而自由的60、70年代，则刚好将人们从原来的思维模式中解放了出来，为想象未来插上了翅膀。”
处于这种环境中的乔布斯，有着一颗躁动不安的心，他总觉得在这样的环境中，自己不应该是毫无作为的，他内心始终涌动着一股热情，一股改变世界的热情，只是他还没有找到改变这个世界的途径。当时的他会在早晨的时候冥想，白天的时候去斯坦福大学旁听，晚上的时候去雅达利工作，同时梦想着创办自己的事业。他曾经这样回忆自己当时所处的那个时代：“那是一个神奇的时代。它孕育了最好的音乐，例如感恩而死，杰弗逊飞船乐队、琼·贝兹、詹尼斯·乔普林等；它哺育了改变世界的集成电路；它滋生了著名的反主流文化杂志《全球概览》。”
……

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