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VR虚拟现实 商业模式+行业应用+案例分析

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如何抢占下一个互联网平台风口?
如何抓住VR商业化元年商机?
如何成功切入VR万亿级市场?
如何在VR垂直领域“大有所为”?
如何满足VR用户的消费体验?
如何赶在风口,开辟“VR+”的全新模式?

本书紧扣虚拟现实,从两条线进行了讲解。**条是内容线,主要从虚拟现实的系统分类、技术特点、研究状况、硬件外设、典型产品、APP 应用、软件平台、产业链、商业模式、互动营销以及场景营销等方面进行了阐述,以使读者对虚拟现实有初步的了解;第二条是案例线,深入浅出地阐述了虚拟现实技术在11 大行业领域中的实际应用,以加深读者对虚拟现实的了解。

16章专题内容详解+11大火热行业发展分析
80个经典案例讲解+200多张图片解析
Content Description

《VR虚拟现实:商业模式+行业应用+案例分析》既有详细、全面的实际操作方法,又有真实的案例剖析,并配有直观清晰的图片,极具实用性。《VR虚拟现实:商业模式+行业应用+案例分析》共分为16 章,具体内容包括:“虚拟现实:开启VR 体验的全新时代”“产品服务:令人惊叹的身临其境体验”“商业模式:虚拟现实打造财富新思路”“互动营销:用虚拟现实助力产品销售”“场景营销:紧密结合营销方式与生活”,以及虚拟现实在医疗健康、娱乐游戏、军事航天、城市规划、旅游行业、房地产、工业生产、能源仿真、应急推演、科研教学、影音媒体领域的应用。
《VR虚拟现实:商业模式+行业应用+案例分析》适合对虚拟现实行业感兴趣的投资者和创业者、虚拟现实设备厂商、虚拟现实企业经营和管理人员等阅读使用。
Author Description

卢博
知名科技公司的虚拟产品工程师、体验师,具有多年研究和使用虚拟产品、新硬件的经验,对于VE(虚拟环境)、VR(虚拟现实)和AR(增强现实)有着丰富的实战经验和心得体会,同时对虚拟体验中用到的实时三维计算机图形技术,广角(宽视角)立体显示技术,对观察者头、眼、手的跟踪技术,和触觉/力觉反馈、立体声、网络传输、语音输入输出等技术,以及这些虚拟技术在娱乐、医学、军事、室内设计、房产开发、工业仿真、应急推演、文物古迹、游戏开发等领域的应用,有着深入的研究。
Catalogue

第1 章虚拟现实:开启VR体验的全新时代
1.1认识虚拟现实技术
1.1.1定义
1.1.2系统组成
1.1.3发展历史
1.2虚拟现实的特征
1.2.1存在性
1.2.2交互性
1.2.3创造性
1.2.4多感知性
1.3虚拟现实系统分类
1.3.1可穿戴式
1.3.2桌面式
1.3.3增强式
1.3.4分布式
1.4虚拟现实系统的主要技术
1.4.1三维图形实时生成技术
1.4.2立体显示技术
1.4.3传感反馈技术
1.4.4语音输入输出技术
1.5虚拟现实系统中人的感知因素
1.5.1虚拟现实与人的视觉
1.5.2虚拟现实与人的听觉
1.5.3虚拟现实与触觉和力觉
1.6虚拟现实技术的研究状况
1.6.1国外的研究状况
1.6.2国内的研究状况
1.6.3虚拟现实技术的发展领域

第2章产品服务:令人惊叹的身临其境体验
2.1虚拟现实硬件外设概况
2.1.1立体眼镜
2.1.2高清数字头盔
2.1.3数据手套
2.1.4虚拟试衣镜
2.1.5动作捕捉系统
2.1.6空间交互球
2.1.7位置跟踪器
2.1.8虚拟驾驶系统
2.1.9裸眼立体显示系统
2.1.10力反馈器
2.1.11三维扫描仪
2.1.12多通道环幕投影系统
2.1.13CAVE 虚拟系统
2.1.14交互式触屏系统
2.2虚拟现实典型产品介绍
2.2.1谷歌眼镜
2.2.2暴风魔镜
2.2.3三星Gear VR3
2.2.4乐视VR 头盔
2.2.5蚁视3D 头盔
2.2.6索尼HMZ-T3W
2.2.7爱维视w100
2.2.8爱视代 G4
2.2.9小宅魔镜
2.3虚拟现实APP 介绍
2.3.1虚拟现实视频APP:Vrse
2.3.2虚拟现实恐怖游戏APP:Sisters
2.3.3虚拟现实电影游戏APP:Legendary VR
2.3.4拍摄虚拟现实电影APP:VR ONE Cinema
2.4虚拟现实软件平台
2.4.1SmartCollisionTM
2.4.2proSense
2.4.3Amira
2.4.4FreeForm
2.4.5Terra Vista
2.5虚拟现实工作站平台
2.5.1三维图形工作站
2.5.2虚拟现实工作站
2.5.3非线性编辑站

第3章商业模式:虚拟现实打造财富新思路
3.1虚拟现实产业不断发展
3.1.1硬件水平相对成熟
3.1.2进军和布局
3.2虚拟现实的产业链逐渐打通
3.2.1个性化的硬件设备产业
3.2.2丰富的虚拟现实内容
3.2.3VR 平台格局雏形初见
3.3虚拟现实商业模式逐渐成形
3.3.1虚拟现实企业获得良好资金支持
3.3.2“虚拟现实+各行各业”高速增长
3.3.3线下体验市场即将引爆
3.3.4用户付费下载模式
3.3.5广告营收模式
3.4虚拟现实实际的商业化应用
3.4.1打造虚拟现实网络售楼
3.4.2虚拟现实结合商业游戏
3.4.3360°虚拟现实视频
3.4.4虚拟3D 彩色全息图像
3.4.5多人混合虚拟现实
3.4.6虚拟现实体验馆
3.5虚拟现实的商业前景分析
3.5.1技术的研究
3.5.2产品的开发
3.5.3靠拢移动端

第4章互动营销:用虚拟现实助力产品销售
4.1虚拟现实:互动营销的必备手段
4.1.1用户希望获得逼真体验
4.1.2带给顾客多重感官体验
4.1.3一种更好的零售体验
4.2“虚拟现实+互动营销”案例分析
4.2.1菲亚特AR“Fiat 500 Abarth”赛车
4.2.2碧浪洗衣粉AR 时尚洗衣游戏机台
4.2.3OLAY“AR 超时空水舞”互动体感游戏
4.2.4华纳兄弟“绿光战警AR 变身活动”
4.2.5纳智捷MVN 人体惯性动作捕捉系统
4.2.6菲律宾本田汽车,指尖体验AR 技术
4.2.7标致汽车让赏车体验更生动有趣
4.2.8Bean Pole 服饰Bean Pole Jeans 互动舞台
4.2.9Thinkpad 计算机AR 增强现实营销
4.2.10品客超炫3D 足球互动游戏
4.2.11MACALLAN 互动AR 新酒发表会
4.2.12伊蒂哈德球场的360°之旅
4.2.13百事足球嘉年华之AR 互动游戏

第5章场景营销:紧密结合营销方式与生活
5.1场景营销:虚拟现实的应用场景
5.1.1虚拟现实(VR)场景
5.1.2增强现实(AR)场景
5.1.3现实生活里的场景营销
5.1.4PC 场景营销
5.1.5移动场景营销
5.2“虚拟现实+场景营销”案例分析
5.2.1英特尔:抓蝴蝶活动,创场景营销新路
5.2.2沃尔沃:360°体验新XC90 车
5.2.3Dior Eyes:创造了一个3D 沉浸式场景
5.2.4GoT Exhibit:借助虚拟现实参观虚幻世界
5.2.5Ocean Spray:创虚拟现实最美丰收短片
5.2.6北面:消费者挑战虚拟现实极地之旅

第6章虚拟现实在医疗健康领域的应用
6.1行业分析
6.1.1医学练习
6.1.2医疗培训与教育
6.1.3康复训练
6.1.4心理治疗
6.2案例分析
6.2.1Maestro AR 3D 机器人手术仿真技术
6.2.2卡伦临床虚拟现实康复系统
6.2.3BZ/M-750 内窥镜手术虚拟现实训练系统
6.2.4虚拟现实技术对中风病起作用
6.2.5Veloporter:在家也能体验室外健身
6.2.6SimPractice 系统:腹腔镜VR 训练

第7章虚拟现实在娱乐游戏领域的应用
7.1行业分析
7.1.1三维游戏的牵引作用
7.1.2理想的视频游戏工具
7.1.3虚拟现实的艺术魅力
7.2案例分析
7.2.1Gear VR:游戏与全景视频体验
7.2.2澳航(Qantas):提供虚拟现实机上娱乐系统
7.2.3Oculus Rift:虚拟现实沉浸式恐怖游戏
7.2.4HTC Vive:利用Vive 功能玩虚拟现实游戏
7.2.5Trimersion:360°头部跟踪的跨平台产品
7.2.63Glasses:中国创造原生VR 力量
7.2.7福斯汽车Scirocco Cup 增强现实挑战赛
7.2.8意大利健达在线AR 赛车游戏
7.2.9Oculus Platform:打造虚拟现实的生态系统

第8章虚拟现实在军事航天领域的应用
8.1行业分析
8.1.1军事模拟
8.1.2航天航海
8.2案例分析
8.2.1HoloLens:增强现实技术和兵器装备相融合
8.2.2数字沙盘:三维仿真电子沙盘系统
8.2.3虚拟现实技术应用在减轻战士负荷上
8.2.4第5 代战机空战作战虚拟现实系统
8.2.5达索系统:虚拟现实技术设计座舱

第9章虚拟现实在城市规划领域的应用
9.1行业分析
9.1.1数字城市
9.1.2地理地图
9.1.3道路桥梁
9.1.4轨道交通
9.2案例分析
9.2.1火凤凰数字城市仿真系统
9.2.2数字城市沙盘系统

第10章虚拟现实在旅游行业的应用
10.1行业分析
10.1.1虚拟导游训练系统
10.1.2古文物建筑复原系统
10.1.3景区虚拟全景规划
10.2案例分析
10.2.1BC 省旅游局开启虚拟现实体验
10.2.2万豪国际“绝妙的旅行”异次元体验
10.2.3Thomas Cook 进军虚拟现实旅游领域
10.2.4赞那度在VR APP 领域争先前进
10.2.5Immersive 利用虚拟现实体验登月
10.2.6大英博物馆让游客探索3D 青铜时代遗址
10.2.7典尚设计利用虚拟现实复原古代建筑和文物

第11章虚拟现实在房地产领域的应用
11.1行业分析
11.1.1房地产开发
11.1.2地产漫游
11.1.3虚拟售房
11.1.4室内设计
11.1.5场馆仿真
11.2案例分析
11.2.1北京大钟寺国际广场虚拟漫游
11.2.2日照铭泰房产虚拟现实辅助售房
11.2.3中国科学技术馆虚拟现实场馆仿真系统

第12章虚拟现实在工业生产领域的应用
12.1行业分析
12.1.1工业仿真
12.1.2汽车仿真
12.1.3船舶制造
12.2案例分析
12.2.1赢康科技工业仿真系统
12.2.23D 可视化应用软件SView
12.2.3曼恒数字打造数字化虚拟仿真系统
12.2.4专业工业仿真领域VRP-PHYSICS 系统

第13章虚拟现实在能源仿真领域的应用
13.1行业分析
13.1.1煤矿仿真
13.1.2石油仿真
13.1.3电力仿真
13.1.4水利仿真
13.2案例分析
13.2.1基于虚拟现实的机器人作业系统
13.2.2应急事故虚拟现实仿真系统
13.2.3电力检测虚拟现实监控系统
13.2.4变电站虚拟现实系统
13.2.5矿井综采三维仿真系统
13.2.6核电站三维仿真培训系统
13.2.7沉浸式仿真油田系统

第14章虚拟现实在应急推演领域的应用
14.1行业分
14.1.1应急演练仿真培训系统的特点
14.1.2应急演练仿真培训系统的种类
14.2案例分析
14.2.1搜维尔虚拟现实应急预案系统
14.2.2地震现场救援仿真训练系统
14.2.3矿山应急救援模拟仿真演练系统

第15章虚拟现实在科研教学领域的应用
15.1行业分析
15.1.1虚拟校园
15.1.2高等教育
15.1.3教学课件
15.1.4科普读物
15.1.5技能训练
15.1.6科研
15.1.7实验室
15.2案例分析
15.2.1虚拟现实之土木工程训练系统
15.2.2材料测试虚拟仿真实验系统
15.2.3计量设备虚拟现实实验系统

第16章虚拟现实在影音媒体领域的应用
16.1行业分析
16.1.1电视节目
16.1.2电影
16.1.3音乐会
16.2实例分析
16.2.1荷兰首个虚拟现实电影院
16.2.2圣丹斯电影节虚拟现实项目
16.2.3谷歌发布虚拟现实电影制作设备
16.2.4Nurulize 拍摄虚拟现实短片《Rise》
16.2.5Audible 的《致命钥匙》虚拟现实体验
16.2.6洛杉矶交响乐团虚拟现实体验
16.2.7伦敦电影节举办虚拟现实电影展
16.2.8ABC 新闻(ABC News)《Inside Syria VR》
16.2.9Vrtify360°虚拟现实演唱会
16.2.10虚拟现实音乐视频《Song for Someone》
16.2.11三星与Y&Y 乐队合作推出虚拟现实演唱会
16.2.12虚拟现实外设耳机Ossic X

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Terms and Conditions of Yami E-Gift Card

If you choose “Redeem automatically” as your delivery method, your gift card balance will be reload automatically after your order has been processed successfully;

If you choose “Send to Email”as your delivery method, the card number and CVV will be sent to the email address automatically;

Any user can use the card number and CVV to redeem the gift card, please keep your gift card information safely. If you have any trouble receiving email, please contact Yami customer service;

Yami gift card can be used to purchase both Yami owned or Marketplace products;

Yami gift card will never expire;

Yami gift card balance does not have to be used up at once;

All rights reserved by Yami.

Return Policy

Gift card that has already been consumed is non-refundable.

Sold by JD@CHINA

Service Guarantee

Yami Free Shipping over $49
Yami Easy Returns
Yami Ships from United States

Shipping

  • United States

    Standard Shipping is $5.99 (Excluding Alaska & Hawaii). Free on orders of $49 or more.

    Local Express is $5.99 (Available in Parts of CA, NJ, MA & PA). Free on orders of $49 or more.

    2-Day Express (Includes Alaska & Hawaii) starts at $19.99.

Return Policy

You may return product within 30 days upon receiving the product. Items returned must be new in it's original packing, including the original invoice for the purchase. Customer return product at their own expense.

Sold by JD@CHINA

Service Guarantee

Yami Cross-store Free Shipping over $69
Yami 30-days Return

Yami-China FC

Yami has a consolidation warehouse in China which collects multiple sellers’ packages and combines to one order. Our Yami consolidation warehouse will directly ship the packages to your door. Cross-store free shipping over $69.

Return Policy

You may return products within 30 days upon receiving the products. Sellers take responsibilities for any wrong shipment or missing items. Packing needs to be unopened for any other than quality issues return. We promise to pack carefully, but because goods are taking long journey to destinations, simple damages to packaging may occur. Any damages not causing internal goods quality problems are not allowed to return. If you open the package and any quality problem is found, please contact customer service within three days after receipt of goods.

Shipping Information

Yami Consolidation Service Shipping Fee $9.99(Free shipping over $69)

Sellers in China will ship their orders within 1-2 business days once the order is placed. Packages are sent to our consolidation warehouse in China and combined there. Our Yami consolidation warehouse will directly ship the packages to you via UPS. The average time for UPS to ship from China to the United States is about 10 working days and it can be traced using the tracking number. Due to the pandemic, the delivery time may be delayed by about 5 days. The package needs to be signed by the guest. If the receipt is not signed, the customer shall bear the risk of loss of the package.

Sold by JD@CHINA

Service Guarantee

Free shipping over 69
Genuine guarantee

Shipping

Yami Consolidated Shipping $9.99(Free shipping over $69)


Seller will ship the orders within 1-2 business days. The logistics time limit is expected to be 7-15 working days. In case of customs clearance, the delivery time will be extended by 3-7 days. The final receipt date is subject to the information of the postal company.

Yami Points information

All items are excluding from any promotion or points events on Yamibuy.com

Return Policy

You may return product within 30 days upon receiving the product. Items returned must be new in it's original packing, including the original invoice for the purchase. Customer return product at their own expense.

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Jingdong book

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About the brand

Jingdong book