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Jingdong book

用户体验要素:以用户为中心的产品设计(原书第2版)

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用户体验要素:以用户为中心的产品设计(原书第2版)

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AJAX之父Jesse James Garrett的经典畅销之作新版



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Content Description

《用户体验要素:以用户为中心的产品设计(原书第2版)》是ajax之父jesse james garrett的经典之作。本书用简洁的语言系统化地诠释了设计、技术和商业融合是重要的发展趋势。全书共8章,包括关于用户体验以及为什么它如此重要、认识这些要素、战略层、范围层、结构层、框架层、表现层以及要素的应用。
《用户体验要素:以用户为中心的产品设计(原书第2版)》用清晰的说明和生动的图形分析了以用户为中心的设计方法(ucd)来进行网站设计的复杂内涵,并关注于思路而不是工具或技术,从而使你的网站具备高质量体验的流程。

Author Description

Jesse James Garrett,是Adaptive Path的创始人之一。Adaptive Path是一家位于美国旧金山(San Francisco)的用户体验咨询公司。从1995年开始,Jesse帮助一些企业改进他们的网站,其中包括AT&T、Intel、Boeing、Motorola、Hewlett-Packard和美国国家公众广播等。他在用户体验领域的贡献,包括“视觉辞典(The Visual Vocabulary)”─一个为规范信息架构文档而建立的开放符号系统─现在这个系统在全球各个企业中得到了广泛的应用。

Comments

这不是提升那种“难以把握的用户体验”的概念。这是一个挑战,在你选择问题解决方式的同时,还要尊重用户的体验。这门学科实在是太年轻了,以致于大多数的设计师都缺乏方向的指导,不得不在摸索中前进。Jesse James Garrett适时地出现了。他引入了一个强有力的观点,并且清楚地描述了它是如何通过一系列分析方法,使得问题更容易控制和解决、并与交互设计产生联系的。
——Richard Grefe(执行总监,AIGA)

“Jesse James Garrett的书是你必须要读的书,因为它优雅地将定义用户体验的好思想结合在了一起。这本书能帮助新手自信地设计产品,也能给经验丰富的从业者一个能达到更高层次的框架。”
——Giles Colborne(《Simple and Usable Web》作者,手机交互设计师)

“《用户体验要素:以用户为中心的产品设计》始终是对于用户体验有用的诠释。”
——Louis Rosenfeld(发行人,Rosenfeld传媒以及《Information Architecture for the World Wide Web》合著人)

“Jesse James Garrett 使整个混乱的用户体验设计领域变得明晰。同时,由于他是一个非常聪明的家伙,他的这本书非常地简短,结果就是几乎每一页都有非常有用的见解。”
──Steve Krug(《Don't make me think》和《Rocket Surgery Made Easy》作者)

“Garrett解析并模型化了人因和概念的问题。并揭露出一个真相,即‘问题产生的本质,常常是由于深奥的技术外衣的伪装所造成的。’”
──Alan Cooper(《About Face》和《The Inmates Are Running the Asylum》的作者)

Catalogue

作者简介
译者简介
译者序
第1版致谢
第2版致谢
第1版前言
第2版前言
第1章
用户体验为什么如此重要
日常生活中的遭遇
什么是用户体验
从产品设计到用户体验设计
为体验而设计:使用第一
用户体验和网站
用户体验就是商机
在乎你的用户
第2章
认识这些要素
五个层面
表现层
框架层
结构层
范围层
战略层
自下而上地建设
基本的双重性
用户体验的要素
战略层
范围层
结构层
框架层
表现层
应用这些要素
第3章
战略层
产品目标和用户需求
战略层定义
产品目标
商业目标
品牌识别
成功标准
用户需求
用户细分
可用性和用户研究
创建人物角色
团队角色和流程
第4章
范围层
功能规格和内容需求
范围层定义
原因#1:这样你才知道你正在建设什么
原因#2:这样你才知道你不需要建设什么
功能和内容
定义需求
功能规格说明
记下来
内容需求
确定需求优先级
第5章
结构层
交互设计与信息架构
结构层定义
交互设计
概念模型
错误处理
信息架构
结构化内容
结构方法
组织原则
语言和元数据
团队角色和流程
第6章
框架层
界面设计、导航设计和信息设计
框架层定义
习惯和比喻
界面设计
导航设计
信息设计
指示标识
线框图
第7章
表现层
感知设计
表现层定义
合理设计感知
嗅觉和味觉
触觉
听觉
视觉
忠于眼睛
对比和一致性
内部和外部的一致性
配色方案和排版
设计合成品和风格指南
第8章
要素的应用
提出正确的问题
马拉松和短跑
索引

Book Abstract

第1章用户体验为什么如此重要
说到我们所使用的那些产品和服务,我们对它们的感情可谓是爱恨交加。它时而令我们备受鼓舞,时而令我们感到沮丧;它使生活变得简单,又使生活变得复杂;它使我们变得疏远,又使我们更加亲近。即使这样,我们还是不得不每天都和不计其数的产品或服务打交道,我们几乎忘记了,技术产品也是由人们制造的。当产品满足了人们的需要时,它的制造者应该受到赞扬;反之,则会受到指责。
日常生活中的遭遇
每个人都曾经历过这样的日子。
你知道我说的是什么样的日子:当你醒来时阳光已经照进了你的窗户,而奇怪的是,你设置好的闹钟竟然没有响。你看了一眼那个闹钟,发现它上面的时间是凌晨3点43分。你跌跌撞撞地爬下床找出另一只钟,它告诉你,如果你想按时上班,就必须在10分钟之内出门。
你一边打开咖啡机,一边匆忙地穿衣服,但当你去取那杯对你至关重要的咖啡时,却发现壶里没有咖啡。没有时间考虑为什么——因为你必须去上班了!
你大概走了一个街区远的时候,发现车快没油了。在加油站,你本来准备使用那台可以用信用卡的加油机,但不知为什么,机器说什么也不认你的卡。于是你不得不跑进去付现金,这样你就得排队,等待那个收银员慢吞吞地一一接待排在你前面的人。
加完油之后,你上班的路上发生了一起交通事故,你不得不绕了条远路,所以你花在路上的时间超过了预想的时间。结果就是:尽管你已经很努力,你还是迟到了。终于,你来到自己的办公桌旁。你感到焦燥不安,满腹委屈,筋疲力尽,怒气冲天——实际上你的一天还没有真正开始呢,你甚至连一口咖啡都还没有喝到。
什么是用户体验
这看起来真是一连串的倒霉事——这只是很多日子中的一天。但是让我们回过头来分析一下,看是不是所有这些倒霉事本来是可以避免的。
交通事故:事故发生的原因是开车的那个司机为了调低收音机的音量,而暂时把视线从路面上离开造成的。他不得不这么做,因为他用手摸不出哪一个是音量控制按钮。
……

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