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Jingdong book

商业静物摄影用光指南（第2版）

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Jingdong book

商业静物摄影用光指南（第2版）

Name: 商业静物摄影用光指南（第2版）
Brand: Jingdong book
SKU: 3119003371
Price: 56.15 USD
Availability: OutOfStock

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1、专业，本书的图片品质极高
2、易学，本书的步骤讲解非常详细
3、明了，各种布光技巧均用插画形式描绘出来，一目了然
4、详尽，囊括了几乎所有日常用品的拍摄方法和类型

Content Description

不同于非商业摄影，商业摄影要求摄影师能够准确、专业地通过图片传递商业信息。吸引消费者的目光、促进消费是商业摄影的**目标。对于商业静物摄影而言，创意是*不可或缺并且*重要的元素之一。如何通过创意的构图和精准的布光达到**目标，是每个商业摄影师都在努力寻求的答案。
本书是专业的商业静物摄影用光指南，通过众多具体的实例讲述静物摄影的工作流程，从设计和准备到布光和拍摄。书中用大量的插图向读者讲述摄影布光的方法，为读者解开拍摄出梦幻般广告照片的奥秘。本书分为三大部分，第一部分初步介绍光线的作用，引导读者了解光线的类型和如何使用光线构图；第二部分通过专业的灯光设备、测光方式以及直方图讲解，引导读者了解实际操作中的用光基础；第三部分紧密结合摄影棚用光，讲解摄影工作室的商业操作中会遇到的各类问题。
本书适合专业商业摄影师、高级发烧友和高校摄影专业师生阅读。

Author Description

作者一：Joe Lavine，美国职业摄影师，主攻商业静物摄影，尤其擅长拍摄美食与饮品广告。他的客户包括诸多《财富》杂志世界500强企业，包括Coors、Betty Crocker、General Mills、可口可乐、Pillsbury、Coleman Foods、JBS Swift和Celestial Seasonings，等等。同时，Joe自1998年开始在大学里教授摄影，并将摄影教学作为自己的一项事业。

作者二：Brad Bartholomew是一位住在美国科罗拉多州丹佛市的获奖商业摄影师和摄影教育者。在他的职业生涯中，进行了多种类型的影棚拍摄，曾与诸多地区级和***客户合作，包括苹果电脑、宾得相机、科罗拉多州芭蕾舞团、Children's Hospital、 Coors Brewing Company、Forest Oil、Head Sports、My Twinn和Qwest。25年来，Brad在科罗拉多艺术学院教授了多种课程。他的教学重点是影棚摄影、用光、建立作品集、广告摄影和一些基础课程。

Catalogue

第1部分?用光的学问 17
第1章?
光线：它有什么作用 19
1．1?用光是一个构建过程 21
1．2?光线的立体感 22
1．2．1?点光源vs．漫射光 25
1．2．2?光比 26
1．3?光线的质感 32
1．3．1?创造质感 33
1．3．2?控制质感 37
1．4?光线的层次感 38
1．5?光线的戏剧性 44
采访：Howard Sokol 52
第2章?
摄影用光：一个构建的过程 57
2．1?了解你的拍摄对象 60
2．2?你想要表达什么 63
2．3?预光构想 68
2．4?光线的加法和减法 72
2．4．1?加法 73
2．4．2?减法 76
2．5?比一比 79
第3章?
摄影用光：构图的一部分 85
3．1?用光线引导观看者的目光 87
3．2?用光线区分被摄体的等级 94
3．3?光影绘画 97
3．3．1?光影绘画的不同方式 97
3．3．2?摄影棚内的光影绘画 99
3．3．3?光影绘画的过程 101
3．4?高调摄影 104
采访：Jan Oswald 106
第4章?
实验 111
4．1?不要安于现状 113
4．2?没有固定答案 117
4．3?多种方案 120
4．4?逐渐成长 124
4．5?发展个人风格 126
4．6?比一比 127
第2部分?用光的基础知识 133
第5章?
灯光设备 135
5．1?频闪灯/闪光灯 137
5．1．1?闪光持续时间 139
5．1．2?色温 141
5．2?持续光源 142
5．3?滤镜 145
5．3．1?颜色校正滤纸 146
5．3．2?颜色创作滤纸 147
5．4?配件 149
5．4．1?固定装置 150
5．4．2?照明调整设备 150
5．4．3?同步线和无线从动装置 152
5．5?比一比 155
第6章?
数码单反相机 159
6．1?相机的基本元素 161
6．1．1?感光器 162
6．1．2?功能 164
6．2?镜头 167
6．2．1?光圈／镜头速度 167
6．2．2?焦距 167
6．3?其他选择 171
6．3．1?数码后背 171
6．3．2?中型相机 172
6．3．3?大画幅相机 173
采访：Jennifer Coudron 176
第7章?
测光 179
7．1?动态范围 181
7．2?决定曝光的因素 182
7．2．1?自然光 183
7．2．2?感光度（ISO） 183
7．2．3?光圈 185
7．2．4?快门速度 185
7．3?等效曝光 185
7．4?包围曝光 187
7．5?多种测光表 188
7．5．1?反射光vs．入射光 189
7．5．2?内置测光表vs．独立测光表 190
7．5．3?优先模式 192
7．6?比一比 193
第8章?
读懂直方图 199
8．1?何为直方图 201
8．2?直方图为何重要 205
8．3?主体问题 205
8．3．1?高调画面 206
8．3．2?低调画面 208
8．3．3?背光画面 209
8．3．4?保持直方图的完整性 212
采访：Brian Mark 216
第3部分?建设影棚并开始职业生涯 219
第9章?
从低成本影棚与设备起步 221
9．1?设备 223
9．1．1?摄影棚 223
9．1．2?灯光 224
9．1．3?固定装置 228
9．1．4?支架 228
9．2?预算 231
9．3?客户的期望 233
采访：Jake Potts 240
第10章?
成立摄影工作室 245
10．1?设备 247
10．1．1?摄影棚 247
10．1．2?照明 251
10．1．3?固定装置 257
10．2?预算 260
10．3?预期 261
10．3．1?自我标准 261
10．3．2?与客户合作 262
10．4?比一比 267
第11章?
迎来成功 271
11．1?渐有喜色的事业 273
瓶颈 273
11．2?营销 278
11．2．1?品牌的建立 278
11．2．2?与受众建立联系的方式 280
11．3?高端设备 288
11．3．1?摄影棚 288
11．3．2?照明设备 290
11．3．3?固定装置 292
11．4?预算 292
营销代理 294
11．5?结语 294
采访：Martin Wonnacott 296

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