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Jingdong book

完全创业圣经

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Jingdong book

完全创业圣经

Name: 完全创业圣经
Brand: Jingdong book
SKU: 3112009781
Price: 47.26 USD
Availability: OutOfStock

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这是一部针对新企业家、小企业主的创业管理指南。作者斯特劳斯既有法律和创业背景，并拥有丰富的企业管理经验，本书向读者展示了成功企业家创业初期的共有特征，对创业初期、企业发展初期需要关注的各个环节都有着详细的阐述。如果你从来没有创办企业的经验，本书能够帮助你诚实地分析潜在的适合你创业的领域并指导你进行创业风险评估，向读者讲述将想法转化为现实的具体步骤，对于小企业主有着很好的指导性。

Content Description

创业是一种劳动方式，是一种无中生有的财富现象，是一种需要创业者组织、运用服务、技术、器物作业的思考、推理、判断的行为。与其羡慕别人翱翔的雄姿，不如早就自己坚实的双翼。本书涵盖了可以帮助你化解创业途中种种难题的办法。从创业能力匹配分析，创业准备、资金、产品、人员、经营策略以及产品营销策略等方面，全面系统地探讨和总结了创业活动的关键问题，并告诉你解决办法的具体操作步骤，堪称当前*佳创业指导书。

Author Description

原作者：史蒂芬•史特劳斯

美国*尖的中小企业管理专家及演说家、国际知名律师，并为美国多个媒体撰写经济专栏。他在USATODAY.com主持的每周专家咨询经济专栏，在全球被引用的中小企业经济专栏榜单中名列前矛。

作译者：陈根，教授级高级工程师，科技、财经作家。曾参与《大国重器》项目策划，三星集团产品战略规划项目，三峡二期机柜设计规划项目；曾参与美国通用电气、美国华尔街证券交易所、NASDAQ、联合国企业全球协议研究中心、三星、现代、爱立信、沃尔沃、西门子、奔驰、欧司朗、中国农业银行、中国人民保险公司、国家电网、长春一汽等公司的调研与授课。

北京林业大学MBA导师、南京航空航天大学客座教授。出版专著30余本，涉及经济、产业、设计、科技等领域。是网易、新浪、搜狐、钛媒体、虎嗅、福布斯、百度百家、今日头条、36氪、i黑马、雷锋网等十多家媒体的专栏作家。

Catalogue

第一篇创世纪 1

第一章创业之初 2

第二章选对行业 13

第三章收购一家现有企业 25

第四章了解你的潜在市场 35

第五章计算创业成本 49

第六章撰写一份成功的经营企划书 57

第七章建立你的企业结构 69

第八章寻找资金 81

第二篇开设店面 97

第九章地点，地点，还是地点 98

第十章一?一种建立品牌的方法 105

第十一章产品与库存 115

第十二章成功的定价策略 125

第十三章小型企业的技术层面 135

第十四章专供小型企业使用的软件 147

第三篇有关金钱 159

第十五章会计轻松做 160

第十六章获利 171

第十七章信用的取得与传播 183

第十八章保险 195

第十九章着手处理税务事宜 205

第二十章法律轻松学一 219

第二十一章法律轻松学二 233

第四篇企业成长 245

第二十二章广告策略 246

第二十三章营销实力 265

第二十四章网络呈现 283

第二十五章离开 297

第五篇人才学 309

第二十六章员工的聘用与开除 310

第二十七章揭开员工福利的神秘面纱 323

第二十八章培训与激励员工 335

第二十九章杰出的销售与顾客服务典范 351

第六篇加盟 367

第三十章选择好的连锁加盟业 368

第三十一章加盟的成功之道 381

第七篇在家创业 391

第三十二章在家创业流程 392

第三十三章在家创业的成功策略 403

第八篇小本经营的企业 415

第三十四章小本经营的创业者 416

第三十五章低成本的营销 430

第九篇小型企业的成功之道 449

第三十六章小型企业的成功之道一：资金 450

第三十七章小型企业的成功之道二：愿景 463

附录经营企划书范本 473

Introduction

白手起家，把一个事业经营得有声有色，可谓人生一大乐事。然而，这样的人生没有任何保障，跌跌撞撞在所难免。但是，如果选对了行业——一个能发挥你的所长，一个你所热爱、能够实现你最伟大的梦想及价值的事业，并且这个事业一定是一个赚钱的事业，做对了，成功将无可限量。

本书将告诉你一切的成功之道。

不过，有些事情必须先讲清楚：假如你要找的是一本支持中小企业理论的书，尽说些商业假设的套话，那么本书就不符合你的需求。本书都是一些切实可行，真正商场可用的种种诀窍、技巧、范例及策略，而且都是一些经过验证，能帮助中小企业成长，帮助小微企业成

长的内容。本书以通俗的语言娓娓道来，内容浅显易懂，并附有许多引人入胜的真实案例。一切有关成功创业并乐在其中之道，尽在本书之中。

不论是简单或是复杂，对任何切身的问题，本书都能让你轻轻松松地迅速抓住要领。

想要知道如何为你的企业建立一个令人难以忘怀的品牌吗？答案就在本书之中。

对于中小企业的会计事项没有把握吗？读下去，本书不会令你失望。营销资金寥寥无几吗？看本书就知道该怎么办了。

不论是创业还是经营一间有声有色的小微企业，答案全在这本书中。我担任USATODAY．com（www.usatoday.com/money/smallbuinsse/front.htm）的中小企业经济专栏作家多年，有幸与许多中小企业的业主相识。我听过许多他们辛苦奋斗的故事，领略到他们成功的秘诀，而这正是本书想要传授给读者的最棒的诀窍、建议及点子。希望能帮助读者避免犯错，传授一些重要的差异化商业策略，并告知哪些做法是有效的，让读者只要阅读本书就能获得与中小企业相关的一些知识。本书会成为你不可或缺的商业好伙伴，以及告诉你该如何做的良师益友。最后，要感谢你在创业的路上随身携带着它。

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Jingdong book

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