Aroma, America's No. 1 Rice Cooker brand, sells over 1 million rice cookers a year in the US. Aroma Housewares Company is a cookware and kitchen appliance manufacturing company founded by Peter Chang in Southern California in 1977. The company is a leading American brand for rice cookers. It also produces portable
electric burners, induction products, electric woks, food steamers, countertop ovens, yogurt makers, food dehydrators, pressure cookers, coffee makers, blenders, rice dispensers, slow cookers, DoveWare cook- and bakeware, and toasters.