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Jingdong book

写给大家看的色彩书1 设计配色基础

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Jingdong book

写给大家看的色彩书1 设计配色基础

Name: 写给大家看的色彩书1 设计配色基础
Brand: Jingdong book
SKU: 3108009181
Price: 44.38 USD
Availability: OutOfStock

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国内知名设计师原创作品，与台湾同步上市；

通过图书内文的版式、色彩设计及丰富的原创代表作讲解配色规律、诀窍；

注重提供配色思路，实现读者基础设计力的提升；

Content Description

配色真的有那么难吗？其实它有规律、有方法、有诀窍，《写给大家看的色彩书1：设计配色基础》就来逐一讲解。<
《写给大家看的色彩书1：设计配色基础》中通过作者的原创示例和精选的代表性作品，详细讲解了色彩设计的五大原则和两大关键词选色法，并在此基础上，介绍了如何突破已有的形式和惯有的配色思路，实现自我能力的提升。
书中提出的配色理念简单易行，带你梳理色彩创作的切入点，正确判断和思考色彩集合、色彩参照等配色概念，迅速理解色彩与图像的关系、色彩关键词等设计重点，将经典作品的色彩运用到自己的作品中。
《写给大家看的色彩书1：设计配色基础》内文的装帧设计运用了书中所讲的用色技巧，每一页都是配色学习的参考作品。

Author Description

梁景红，网名Relen，10年设计工作经验，国内知名的设计教学作家。她是国内教早研究网页视觉的设计师之一，出版了多本相关著作，广泛受到好评，其中两本图书的版权输出到中国台湾地区，是网页视觉教学研究的佼佼者。之后作为111ustrator专家，为Adobe编写认证考试的标准教材。近几年，她把研究方向转为色彩、版式、插画、美学和设计心理学等领域。《写个大家看的色彩书①——设计配色基础》是Relen讨论色彩“写给大家看的色彩书”书系的很好的一本，主要谈及配色的基础技巧和必备理念。联合两岸出版社同步操作，未出版已受到多方关注。欢迎大家到本书官网上交流。

Comments

如果读者是初步了解配色知识的人，这本书相当值得推荐！首先作为色彩解读的书籍，其印刷质量非常的好！铜版纸印刷能更有助于读者理解色彩的差别。而内容相对的通俗易懂，没有太多的定义，术语解释，完全以实际应用为中心进行讲解。对于初学者或者已经有一定基础的读者来说，这本书值得一读。
——读者

学习的开始应该是走在正确的路途上并持之以恒地坚持，而对于初学者来说，这开始的选择是很艰难的。色彩对于初学者来说，看着万千色彩，它们认识我们，我们却不认识它们，从水粉画到色彩的构造，认识了不少颜料色彩，知道了色相环，明度，彩度等等，却还是不懂得运用，这是一本有操作性的书籍，让你从理论到运用，案例的分析都很直接可见！是值得推荐的配色书籍！
——读者

这本书很早很早前就开始读了，但是直到最近才读完。我也说不上为什么自己在选书时一次次地跳过了它。其实这是本不错的介绍颜色搭配的书，没有那么的“立刻可以拿来用”，但是对于培养审美眼光还是挺有帮助的，知其好看，还能知其为啥好看。知道了不同的色彩搭配会带给人不同的心理影响，以后看广告挑家具的时候，就多了一个衡量的角度。
——豆瓣网友

Catalogue

Chapter 1 所有原则的基础：不要超过三种色彩
Section 1 从认识色彩开始
Section 2 两色搭配是用色的基础
Section 3 三色搭配成规律
Chapter 2 心中要有数：什么是主色、辅色、点缀色
Section 1 主色的魅力
Section 2 辅助色的秘密
Section 3 点缀色的应用
Section 4 色彩功能的秘密
Chapter 3 认识色彩集合：把图像、图案、文字和图表看成一种色彩
Section 1 从色彩角度应用图像
Section 2 从色彩角度应用图案
Section 3 从色彩角度应用文字
Section 4 把图表视为一个色彩集合
Chapter 4 不确定的时候：黑、白、灰是天生的调和色
Section 1 色彩调和很简单
Section 2 黑、白、灰可以让你的作品更稳定
Chapter 5 你的底线是：相近色调或对比色调
Section 1 从色彩基调入手
Section 2 寻找共性、统一的相近色调配色思路
Section 3 寻找强烈感受、戏剧冲突的对比色调配色思路
Section 4 同时运用两种思路进行色彩设计
Chapter 6 运用关键词选主色，理解我们的色彩情感
Section 1 红色
Section 2 橙色
Section 3 黄色
Section 4 绿色
Section 5 蓝色
Section 6 紫色
Section 7 粉色
Section 8 白色
Section 9 灰色
Section 10 黑色
Section 11 每种颜色都有冷暖色
Chapter 7 运用关键词选基调，避开主色原则谈配色
Section 1 纯色色调
Section 2 明色色调
Section 3 淡色色调
Section 4 浊色色调
Section 5 淡浊色调
Section 6 暗色色调
Section 7 一切工作要从明确基调开始
Section 8 追求多种色调的优点组合，是配色的重点
Chapter 8 突破形式：提取色彩-分析色彩-实践运用
Section 1 根据形式的变化调整色彩
Section 2 根据版式变化调整色彩
Section 3 分析流行色的色彩组合方式
Chapter 9 突破对立色彩感受：从一端到另一端
Case 1 稳重vs明快
Case 2 平实vs华丽
Case 3 激情vs平淡
Case 4 幼儿vs暮年
Case 5 男性vs女性
Case 6 优雅vs活泼
Case 7 商务vs休闲
Case 8 单纯vs历练
Case 9 浪漫vs日常
Case 10 时尚vs传统
后记
色彩这东西
把色彩当"人"看待
做设计的那些事儿
致谢
这本书的官网

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