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Jingdong book

商务与管理沟通(英文版·原书第10版)/高等学校经济管理英文版教材

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商务与管理沟通(英文版·原书第10版)/高等学校经济管理英文版教材

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《商务与管理沟通(英文版·原书第10版)/高等学校经济管理英文版教材》以深入浅出的手法展示了有效沟通的各个环节,围绕有效沟通的要素、求职、商务文案的基础、人际沟通、报告等主题进行了专业性的讲解。全书还包含名人逸事和案例、简洁明了的列表、伦理及国际商务沟通的整合讨论、案例问题分析以及丰富的练习和作业。《商务与管理沟通(英文版·原书第10版)/高等学校经济管理英文版教材》第10版新增了商务沟通技术的运用、电子沟通等内容,对求职、人际沟通、社交网络等内容进行了更新。
作为一本既强调教学又与实际应用相结合的教材,《商务与管理沟通(英文版·原书第10版)/高等学校经济管理英文版教材》非常适用于为本科生、研究生和MBA或EMBA学生所开设的“商务沟通”“管理沟通”课程,同时也可作为英语专业学生的写作课程教材。
Catalogue

出版说明
导读
作者简介
前言
术语表
第一部分 撰写优秀文案的基础
第1章 富有成效的商务沟通
时事新闻
1.1 沟通能力等于升职潜力
1.2 “我无须动笔,因为……”
1.3 工作中的沟通
1.4 沟通的代价
1.5 沟通不良所带来的损失
1.6 提升沟通能力的好处
1.7 有效沟通的判别标准
1.8 技术手段在沟通中的应用
1.9 遵守惯例
1.10 了解并分析商务沟通环境
1.11 解决商务沟通中的问题
本章要点
练习与问题
第2章 传递信息应适合受众
时事新闻
2.1 受众的确定
2.2 分析受众的方法
2.3 选择恰当的信息传递渠道
2.4 通过受众分析来调整传递的信息
2.5 受众分析的应用
2.6 受众利益
2.7 受众利益的运用
2.8 针对多重受众不同需要的书面或口头沟通
本章要点
练习与问题
第3章 树立良好信誉
时事新闻
3.1 换位思考
3.2 强调积极面
3.3 语气、权力和礼貌
3.4 减少商务沟通中的偏见
本章要点
练习与问题
第4章 了解商务沟通环境
时事新闻
4.1 伦理规范
4.2 公司文化
4.3 人际沟通
4.4 时间管理
4.5 商务沟通发展趋势
本章要点
练习与问题

第二部分 沟通过程
第5 章 构思、写作与修改
时事新闻
5.1 优秀撰写者的写作方法
5.2 写作过程的环节
5.3 有效支配时间
5.4 商务文案的构思、策划与组织
5.5 写就优秀的商务管理文案
5.6 有关写作风格的真伪观点
5.7 使文章浅显易懂的10种技巧
5.8 组织偏好与文案写作风格
5.9 商务文案的修改、编辑和校对
5.10 获取并运用反馈信息
5.11 样板公文的运用
5.12 可读性标准
本章要点
练习与问题
第6章 公文的设计
时事新闻
6.1 有效设计的重要性
6.2 设计:写作过程的环节之一
6.3 设计与惯例
6.4 设计的层次性
6.5 页面设计的原则
6.6 宣传册的设计
6.7 网页的设计
6.8 设计方案的有用性测试
本章要点
练习与问题
第7章 跨文化沟通
时事新闻
7.1 全球商务
7.2 多元化在北美
7.3 文化审视方法
7.4 价值观、信仰与习俗
7.5 非语言沟通
7.6 口头沟通
7.7 面向国际受众的文案写作
7.8 勤学国际商务沟通知识
本章要点
练习与问题
第8章 团队工作与团队写作
时事新闻
8.1 团队沟通
8.2 多元化团队的工作
8.3 冲突处理
8.4 有效的会议
8.5 协同式写作
本章要点
练习与问题

第三部分 基本商务文案
第9章 合适技术的运用与告知性文案和肯定性文案
时事新闻
9.1 沟通工具
9.2 信息过载
9.3 公共媒体
9.4 告知性文案与肯定性文案的组织
9.5 告知性文案与肯定性文案的主题句
9.6 文案中的信息管理
9.7 告知性文案与肯定性文案中的受众利益
9.8 告知性文案与肯定性文案的结尾
9.9 告知性文案中的幽默手段
9.10 告知性文案与肯定性文案的种类
9.11 案例分析
本章要点
练习与问题
第10章 否定性文案
时事新闻
10.1 否定性文案的组织
10.2 否定性文案的组成部分
10.3 道歉
10.4 否定性文案的语气
10.5 应对否定性情景的备选策略
10.6 否定性文案的种类
10.7 案例分析
本章要点
练习与问题
第11章 说服性文案
时事新闻
11.1 说服性情景的分析
11.2 说服性策略的选择
11.3 威胁比说服效果差的原因
11.4 直接要求式说服性文案
11.5 问题解决式说服性文案
11.6 说服性文案的语气
11.7 说服性文案的种类
11.8 销售文案与筹资文案
11.9 案例分析
本章要点
练习与问题

第四部分 求职
第12章 个人简历
时事新闻
12.1 求职时间表
12.2 评估你的实力与兴趣
12.3 运用因特网求职
12.4 个人品牌
12.5 社交网络
12.6 当心博客、社交网站和因特网跟踪
12.7 运用实习求职
12.8 雇主如何使用个人简历
12.9 制作个人简历的原则
12.10 个人简历的类型
12.11 个人简历的内容
12.12 证明人
12.13 个人简历不涉及的事项
12.14 简历制作中的难点
12.15 电子简历
12.16 诚实问题
本章要点
练习与问题
第13章 求职信
时事新闻
13.1 求职信与个人简历在内容方面的区别
13.2 了解雇主与职位的方法
13.3 挖掘潜在的就业市场
13.4 求职信的内容与组织
13.5 电子邮件求职信
13.6 树立职业形象
13.7 申请文书
本章要点
练习与问题
第14章 面试、后续沟通与求职成功
时事新闻
14.1 21世纪的面试
14.2 面试策略
14.3 面试准备
14.4 面试渠道
14.5 面试演练
14.6 面试惯例
14.7 传统面试问题的回答
14.8 面试的种类
14.9 面试后事务
14.10 求职失败的处理
14.11 首份全职工作
本章要点
练习与问题

第五部分 建议书与报告
第15章 建议书及报告的策划与调研
时事新闻
15.1 报告的种类
15.2 报告撰写的过程
15.3 报告针对的问题
15.4 报告撰写中的调研策略
15.5 原始资料的引用与文献标注
本章要点
练习与问题
第16章 视觉材料的设计与资料陈列
时事新闻
16.1 何时应用视觉材料和资料陈列
16.2 设计有效视觉材料和资料陈列的原则
16.3 文本中视觉材料与资料陈列的整合
16.4 视觉材料与资料陈列的设计
本章要点
练习与问题
第17章 建议书与进展报告的撰写
时事新闻
17.1 建议书的撰写
17.2 进展报告的撰写
本章要点
练习与问题
第18章 资料分析与报告撰写
时事新闻
18.1 有效利用你的时间
18.2 报告所需资料的分析
18.3 报告中所采用资料的选择
18.4 报告中所采用资料的组织
18.5 报告中资料的有效陈述
18.6 正式报告的撰写
本章要点
练习与问题
第19章 口头陈述
时事新闻
19.1 口头陈述的目的
19.2 书面报告与口头陈述的比较
19.3 陈述策略的制定
19.4 陈述内容的选择
19.5 陈述内容的组织
19.6 PowerPoint幻灯片的计划
19.7 有效陈述的实施
19.8 问题的处理
19.9 小组陈述
本章要点
练习与问题

附录
附录A 信函、备忘录与电子邮件的格式
附录B 正确写作
附录C 原始资料的引用与文献标注
附录D 可扫描简历的格式
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