{{sellerTotalView > 1 ? __("sellers", {number: sellerTotalView}) : __("seller", {number: sellerTotalView}) }}, {{numTotalView > 1 ? __("items", {number: numTotalView}) : __("item", {number: numTotalView}) }}
free FREE

Change Your Zip Code

Inventory information and delivery speeds may vary for different locations.

Location History

{{email ? __('Got it!') : __('Restock Alert')}}

We will notify you by email when the item back in stock.

Cancel
Yami

Jingdong book

紫牛2

{{buttonTypePin == 3 ? __("Scan to view more PinGo") : __("Scan to start")}}

紫牛2

{{__(":people-members", {'people': item.limit_people_count})}} {{ itemCurrency }}{{ item.valid_price }} {{ itemCurrency }}{{ item.invalid_price }} {{ itemDiscount }}
Ends in
{{ itemCurrency }}{{ item.valid_price }}
{{ itemCurrency }}{{ priceFormat(item.valid_price / item.bundle_specification) }}/{{ item.unit }}
{{ itemDiscount }}
{{ itemCurrency }}{{ item.valid_price }} {{ itemCurrency }}{{ priceFormat(item.valid_price / item.bundle_specification) }}/{{ item.unit }} {{ itemCurrency }}{{ item.invalid_price }} {{itemDiscount}}
{{ itemCurrency }}{{ item.valid_price }}
Sale ends in
Sale will starts after Sale ends in
{{ getSeckillDesc(item.seckill_data) }}
{{ __( "Pay with Gift Card to get sale price: :itemCurrency:price", { 'itemCurrency' : itemCurrency, 'price' : (item.giftcard_price ? priceFormat(item.giftcard_price) : '0.00') } ) }} ({{ itemCurrency }}{{ priceFormat(item.giftcard_price / item.bundle_specification) }}/{{ item.unit }}) Details
Best before

Currently unavailable.

We don't know when or if this item will be back in stock.

Unavailable in your area.
Sold Out

Details

Full product details
Editer Recommend

这本《紫牛2》的思想非常简单(也许你已经想到这个观点了)如果能够让你的产品、服务,你的学校,或者你的工作成为人们谈论的焦点,那么你所营造的焦点话题很快就会流传开来-去创造奇迹吧,你将会满载而归。我打赌,你能够做到。免费赠品会成为下一个主流营销思想吗?也许不会。也许这只是一本有关我们每个人如何创新思想,让产品和服务变得引入注目的书。现在能够创造奇迹的人少之又少,却能创造出比以往更加辉煌的业绩。
Content Description

创造一个有创意的新产品实际上比为普通商品做广告划算得多。
记得买早餐麦片时会有免费赠品吗?就算你已经很喜欢麦片了,但仍然是这些免费赠品——一些小巧但很珍贵的东西——令人难以抗拒。
塞斯·高汀真的发现了下一个主流营销思想——一个如何一步步快速、低成本地创造免费赠品的可靠方法,一个找到绝妙的点子,并说服别人帮你付诸实现的简单战略。
《紫牛Ⅱ》这本书里有大量实用的点子,可以帮助你创造一些不同寻常并能够自我营销的紫牛产品。
阅读《紫牛Ⅱ》这本书,学会创造让顾客难以抗拒的非凡产品的方法,其实也便学会了创造奇迹!
Author Description

塞斯·高汀(Seth Godin),yahoo前营销副总裁,被美国业界誉为当今观察力最敏锐、最直观的营销大师。他是《特许营销》、《释放创意病毒》、《生存并不是全部》,以及引发营销理念革命的《紫牛》系列著作的作者。这些著作多数都曾名列《华尔街日报》、《纽约时报》和《商业周刊》的畅销书排行榜。高汀同时也是知名的演说家及《快速公司》杂志(Fasf company)的资深编辑。
Catalogue

序言 千金难买关注度1
一个曲别针值多少钱?1
还记得巴勃先生牌泡沫浴液吗?4
杰夫·贝佐斯明白:广告失效了5
红色龙虾,背道而驰6
营销至关重要,而且无处不在7

第一部分 为什么需要免费赠品11
妈妈,我可以买那个吗?11
创新其实比广告更有效12
高汀曲线概论13
为什么会这样?17
在免费赠品利润区获得生存(和发展)19
软性创新人人都能做到20
医生和护士21
我希望11号高速公路赏心悦目,但事实并非如此22
一味崇尚“创新”会使我们偏离正确目标26
引发惊叹的成本不断上升27
CD Baby网站就是一头紫牛28
解决问题与增加特色有同等功效30
Prodigy公司以技术为依托,而AOL则靠免费赠品
获得成功33
软性创新不断出现34
软性创新,放之四海皆准37
免费赠品总有褪色的时候38
本书并非单纯的赚钱宝典38
1984年,却不像1984年39
难道工作只是一项“工作”?40
你能成功40
如果你一直在关注41
为什么有人做不到软性创新?42
这就意味着存在巨大的机会42
亨利·福特模式:我们的恐惧之源43
白领工人不能仅靠遵循指令获得工资报酬45
遵循指令会拖垮你的工厂46
那么,谁该负责进行软性创新?47
并非所有了不起的想法都源自公司高层48
古利亚德悖论:为什么很多事情没有按计划发生?52
没人说软性创新很容易54
思考题56

第二部分 推销构想65
你曾萌生过很棒的想法吗?65
营销无所不在,因为产品或服务本身就是营销67
我们不需要你的创新67
如何避免构想失败70
将“不行”变为“行”71
马车和马72
成为创新先锋73
我敢说你定能成就大事74
没有创新先锋就没有紫牛75
在循规蹈矩和做正确的事情之间做出选择75
并非每个行业都是相同的76
你能独立完成吗?78
介绍创新支点78
杠杆支点决定了你的策略选择83
杠杆支点重要的原因89
总结杠杆支点90
我的雅虎故事90
谁来做决定?93
策略96
特别策略:避免使用糟透了的PowerPoint111
案例分析:联邦快递的创新-利用现有体系122
案例分析:投票选邮票124
案例分析:拯救生命,节省开支126
这对你有何好处?127
为什么应该制造便宜的产品?128
赛得飞悖论129
思考题130

第三部分 创造免费赠品145
从边缘之处寻找创新点145
头脑风暴法不错,但却不是你需要的146
引入边缘优势法148
边缘优势法是一个直接的过程149
人们买表并不(仅仅)是为了看时间150
授汝以鱼,还是授汝以渔?152
边缘优势法152
利用边缘优势法寻找免费赠品,不是一味追求产品差异化163
价格和价值方面有文章可做吗?165
那么质量方面呢?166
太明显的边缘往往效果不佳167
几种有效的边缘优势168
学会急流勇退198
九岁小孩也能发掘出边缘优势201
九个获得边缘优势的案例204
营销已死?抑或营销万岁?207
思考题209
致谢214
Book Abstract

序言千金难买关注度
一个曲别针值多少钱?
大学时代,我创建了自己的第一家公司。没多久,我便成为了搭档的笑柄。有一天,我一边自豪地举着刚买回来的一大盒曲别针,一边郑重其事的告诉大家,只要我们重复利用曲别针,就可以省下不少钱:“如果我们不把用过的曲别针扔掉,就永远不必再买新的了。”
我的合伙人认为,曲别针便宜得几近免费,劝我该把有限的才智集中用于更紧迫的事情上。他基本上把我等同于一个只懂得在便宜货上“节流”而不懂得“开源”的白痴。
然而,曲别针并非一直那么便宜。
小小的曲别针,凝聚着数十项专利技术。在20世纪初,曲别而最重要的是,它可能是世界上最好的吸尘器。尽管该吸尘器的价格是普通吸尘器的两倍,但却是英国最畅销(无论在销售额还是销售量上)的吸尘器。
然而詹姆士·戴森开始并没有考虑要自己来销售这种吸尘器。他试图将该产品的销售权授予他所能找到的每一个吸尘器销售商。但是这些销售商却一个接一个地拒绝了戴森的好意。
请你简单考虑一下,其实每个公司——Electrolux(伊莱克斯,全球最大的白色家电生产商之一)、Hoover。(以生产吸尘器为主的芝加哥太平洋公司的子公司)、Miele(德国一家领先的高端家用电器制造商)等——都有机会接受这个想法,获得戴森授权并占领真空吸尘器市场,可是他们全都拒绝了。
现在再没有人会认为戴森的想法不好。尽管这个伟大的想法连续几年都差点被永远埋没,而且拒绝戴森的公司很快就指出,他们拒绝销售该产品的决策是完全理智的——因为这个想法显然不够好。他们做对了吗?当然没有。快速巡视一下今天市场上戴森所有杰出的吸尘器,就能发现他的想法有多棒。

Specifications

Brand Jingdong book
Brand Origin China

Disclaimer

Product packaging, specifications and price are subject to change without notice. All information about the products on our website is provided for information purposes only. Please always read labels, warnings and directions provided with the product before use.

View Full Terms of Use
Add to favorites
{{ $isZh ? coupon.coupon_name_sub : coupon.coupon_ename_sub | formatCurrency }}
{{__("Buy Directly")}} {{ itemCurrency }}{{ item.directly_price }}
Quantity
{{ quantity }}
{{ instockMsg }}
{{ limitText }}
{{buttonTypePin == 3 ? __("Scan to view more PinGo") : __("Scan to start")}}
Sold by JD@CHINA
Ship to
{{ __("Ship to United States only") }}
Free shipping over 69
Genuine guarantee

Added to Cart

Keep Shopping

More to Consider

{{ item.brand_name }}

{{ item.item_name }}

{{ item.currency }}{{ item.market_price }}

{{ item.currency }}{{ item.unit_price }}

{{ item.currency }}{{ item.unit_price }}

Coupons

{{ coupon.coupon_name_new | formatCurrency }}
Clip Clipped Over
{{ getCouponDescStr(coupon) }}
{{ coupon.use_time_desc }}
Expires soon {{ formatTime(coupon.use_end_time) }}

Share this item with friends

Cancel

Yami Gift Card

Get this exclusive deal when paying with gift card

Terms and Conditions

Gift card deals are special offers for selected products;

The gift card deals will automatically be activated if a customer uses gift card balance at check out and the balance is sufficient to pay for the total price of the shopping cart products with gift card deals;

You will not be able to activate the gift card deals if you choose other payment methods besides gift card. The products will be purchased at their normal prices;

If your account balance is not enough to pay for the products with gift card deals, you can choose to reload your gift card balance by clicking on the Reload button at either shopping cart page or check out page;

Products that have gift card deals can be recognized by a special symbol showing 'GC Deal';

For any additional questions or concerns, please contact our customer service;

Yamibuy reserves the right of final interpretation.

Sold by Yami

Service Guarantee

Yami Free Shipping over $49
Yami Easy Returns
Yami Ships from United States

Shipping

  • United States

    Standard Shipping is $5.99 (Excluding Alaska & Hawaii). Free on orders of $49 or more.

    Local Express is $5.99 (Available in Parts of CA, NJ, MA & PA). Free on orders of $49 or more.

    2-Day Express (Includes Alaska & Hawaii) starts at $19.99.

Return Policy

Yami is committed to provide our customers with a peace of mind when purchasing from us. Most items shipped from Yamibuy.com can be returned within 30 days of receipt of shipment (For Food, Beverages, Snacks, Dry Goods, Health supplements, Fresh Grocery and Perishables Goods, within 7 days of receipt of shipment due to damages or quality issues; To ensure that every customer receives safe and high-quality products, we do not provide refunds or returns for beauty products once they have been opened or used, except in the case of quality issues; Some products may have different policies or requirements associated with them, please see below for products under special categories, or contact Yami Customer Service for further assistance).
Thank you for your understanding and support.

Learn More

Sold by Yami

Terms and Conditions of Yami E-Gift Card

If you choose “Redeem automatically” as your delivery method, your gift card balance will be reload automatically after your order has been processed successfully;

If you choose “Send to Email”as your delivery method, the card number and CVV will be sent to the email address automatically;

Any user can use the card number and CVV to redeem the gift card, please keep your gift card information safely. If you have any trouble receiving email, please contact Yami customer service;

Yami gift card can be used to purchase both Yami owned or Marketplace products;

Yami gift card will never expire;

Yami gift card balance does not have to be used up at once;

All rights reserved by Yami.

Return Policy

Gift card that has already been consumed is non-refundable.

Sold by JD@CHINA

Service Guarantee

Yami Free Shipping over $49
Yami Easy Returns
Yami Ships from United States

Shipping

  • United States

    Standard Shipping is $5.99 (Excluding Alaska & Hawaii). Free on orders of $49 or more.

    Local Express is $5.99 (Available in Parts of CA, NJ, MA & PA). Free on orders of $49 or more.

    2-Day Express (Includes Alaska & Hawaii) starts at $19.99.

Return Policy

You may return product within 30 days upon receiving the product. Items returned must be new in it's original packing, including the original invoice for the purchase. Customer return product at their own expense.

Sold by JD@CHINA

Service Guarantee

Yami Cross-store Free Shipping over $69
Yami 30-days Return

Yami-China FC

Yami has a consolidation warehouse in China which collects multiple sellers’ packages and combines to one order. Our Yami consolidation warehouse will directly ship the packages to your door. Cross-store free shipping over $69.

Return Policy

You may return products within 30 days upon receiving the products. Sellers take responsibilities for any wrong shipment or missing items. Packing needs to be unopened for any other than quality issues return. We promise to pack carefully, but because goods are taking long journey to destinations, simple damages to packaging may occur. Any damages not causing internal goods quality problems are not allowed to return. If you open the package and any quality problem is found, please contact customer service within three days after receipt of goods.

Shipping Information

Yami Consolidation Service Shipping Fee $9.99(Free shipping over $69)

Sellers in China will ship their orders within 1-2 business days once the order is placed. Packages are sent to our consolidation warehouse in China and combined there. Our Yami consolidation warehouse will directly ship the packages to you via UPS. The average time for UPS to ship from China to the United States is about 10 working days and it can be traced using the tracking number. Due to the pandemic, the delivery time may be delayed by about 5 days. The package needs to be signed by the guest. If the receipt is not signed, the customer shall bear the risk of loss of the package.

Sold by JD@CHINA

Service Guarantee

Free shipping over 69
Genuine guarantee

Shipping

Yami Consolidated Shipping $9.99(Free shipping over $69)


Seller will ship the orders within 1-2 business days. The logistics time limit is expected to be 7-15 working days. In case of customs clearance, the delivery time will be extended by 3-7 days. The final receipt date is subject to the information of the postal company.

Yami Points information

All items are excluding from any promotion or points events on Yamibuy.com

Return Policy

You may return product within 30 days upon receiving the product. Items returned must be new in it's original packing, including the original invoice for the purchase. Customer return product at their own expense.

Yami

Download the Yami App

Back Top

Recommended for You

About the brand

Jingdong book

为您推荐

Yami
欣葉
2种选择
欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折
Yami
欣葉
2种选择
欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折
Yami
欣葉
2种选择
欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折
Yami
欣葉
2种选择
欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折
Yami
欣葉
2种选择
欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折
Yami
欣葉
2种选择
欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折

Reviews{{'('+ commentList.posts_count + ')'}}

Have your say. Be the first to help other guests.

Write a review
{{ totalRating }} Write a review
  • {{i}} star

    {{i}} stars

    {{ parseInt(commentRatingList[i]) }}%

Yami Yami
{{ comment.user_name }}

{{ showTranslate(comment) }}Show Less

{{ strLimit(comment,800) }}Show more

Show Original

{{ comment.content }}

Yami
Show All

{{ formatTime(comment.in_dtm) }} VERIFIED PURCHASE {{groupData}}

{{ comment.likes_count }} {{ comment.likes_count }} {{ comment.reply_count }} {{comment.in_user==uid ? __('Delete') : __('Report')}}
Yami Yami
{{ comment.user_name }}

{{ showTranslate(comment) }}Show Less

{{ strLimit(comment,800) }}Show more

Show Original

{{ comment.content }}

Yami
Show All

{{ formatTime(comment.in_dtm) }} VERIFIED PURCHASE {{groupData}}

{{ comment.likes_count }} {{ comment.likes_count }} {{ comment.reply_count }} {{comment.in_user==uid ? __('Delete') : __('Report')}}

No related comment~

Review

Yami Yami

{{ showTranslate(commentDetails) }}Show Less

{{ strLimit(commentDetails,800) }}Show more

Show Original

{{ commentDetails.content }}

Yami
Show All

{{ formatTime(commentDetails.in_dtm) }} VERIFIED PURCHASE {{groupData}}

{{ commentDetails.likes_count }} {{ commentDetails.likes_count }} {{ commentDetails.reply_count }} {{commentDetails.in_user==uid ? __('Delete') : __('Report')}}

Please write at least one word

Comments{{'(' + replyList.length + ')'}}

Yami Yami

{{ showTranslate(reply) }}Show Less

{{ strLimit(reply,800) }}Show more

Show Original

{{ reply.reply_content }}

{{ formatTime(reply.reply_in_dtm) }}

{{ reply.reply_likes_count }} {{ reply.reply_likes_count }} {{ reply.reply_reply_count }} {{reply.reply_in_user==uid ? __('Delete') : __('Report')}}

Please write at least one word

Cancel

That’s all the comments so far!

Write a review
How would you rate this item?

Please add your comment.

  • A nice nickname will make your comments more popular!
  • The nickname in your account will be changed to the same as here.
Thanks for your review
Our community rely on great reviews like yours to find the best of Asia.

Report

If you find this content inappropriate and think it should be removed from the Yami.com site, let us know please.

Cancel

Are you sure to delete your review?

Cancel

You’ve Recently Viewed

About the brand

Jingdong book