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Jingdong book

畅销全球的麦肯锡方法：商务沟通手册（珍藏版）（套装共2册）

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Jingdong book

畅销全球的麦肯锡方法：商务沟通手册（珍藏版）（套装共2册）

Name: 畅销全球的麦肯锡方法：商务沟通手册（珍藏版）（套装共2册）
Brand: Jingdong book
SKU: 3102016291
Price: 49.80 USD
Availability: OutOfStock

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图表和演示是麦肯锡咨询顾问们独步天下的工具，麦肯锡为此倾尽几十年的精力不断加以改善，直至完美。麦肯锡金牌演示专家基恩-泽拉兹尼整合其两本畅销书《用图表说话》和《用图表说话练习手册》，再加上全新的CD工具箱，教你怎样把信息和思想变成令人信服的有影响力的图表，使听众明白无误地理解你的意图。从本书中你将学到：
演示所需的各种类型的图表模板；
选择正确的图表，强调演示关键点；
有效的沟通技巧，并鼓励听众积极参与互动；
绘制大小、色彩合适的图表；
使用动漫、视频、音频、扫描图像以及网站链接等技巧；
针对具体听众定制图表。

Content Description

《用演示说话：麦肯锡商务沟通完全手册》：
在《用演示说话：麦肯锡商务沟通完全手册》中，麦肯锡演示专家泽拉兹尼不仅提出了演示的实用方法和技能，而且揭示了成功演示的基本原理和思想。“明确演示任务”部分阐述了真正理解演示的原因和在演示中说服对象的重要性；“筹备演示”部分强调不管你的工作日程多么紧张，都要抽出时间排练，直到了如指掌；“倾听沉默”部分探讨了伟大演讲家（从喜剧演员到政治家）是怎样大胆运用沉默的。沉默既能使听众领悟演示的内容，又能使演示者采纳他人合理和正确的思想。《用演示说话：麦肯锡商务沟通完全手册》提供了切实可行的技巧和建议，涉及从优美的语调到推出一个有力结论的方方面面。图表、条目、例子，每-个要点都清晰、明白，便于在演示时使用。这些方法单独运用，可使一场演示大为改观；合在一起，你就有了-个筹划和表述成功的商业演示的“百宝箱”。

《用图表说话：麦肯锡商务沟通完全工具箱》：
关于报表的制作、演示的方法，我们似乎一直处于摸索的状态。面对着左右手一般熟悉的EXCEL和PPT软件，大家都知道怎样把图表做得很绚丽，却不知如何将其表现得为有效。于是，我们不得不忍受事倍功半的视觉垃圾，忘记了“图表应该节省一千句话，而不是需要一千句话来解释”。《用图表说话：麦肯锡商务沟通完全工具箱》是一本从读者需求出发，将技巧和理念系统结合起来的书，揭示了商业演示所必备的技能和技巧，教你怎样把信息和思想变成令人信服而有影响力的图表，使听众明白无误地理解你的意图。数百条有价值的技巧和方法可以使你的演示生动有趣并产生轰动效应。花很少的时间，用简单的方法直击问题的要害吧！

Author Description

基恩·泽拉兹尼（Gene Zelazny），世界著名管理咨询公司——麦肯锡公司负责形象化沟通的主管，主要负责提供有创造性的建议，并协助专业人员筹划形象化演示和书面报告，包括设计沟通策略、组织演示梗概、解释数据或概念、推荐图表图片等**形象化模式，设计情节串联图板，训练演示者。他还设计并领导全公司的交流训练项目，代表公司定期在芝加哥、哥伦比亚、哈佛等商学院就如何做好商业演示做讲座。他的著作畅销全球，已被译为法语、德语、意大利语、西班牙语和葡萄牙语。本书正是作者多年从事商业演示的经验总结。

Catalogue

《用演示说话：麦肯锡商务沟通完全手册》：
第一篇明确演示任务
为什么要进行演示
你想要说服谁
演示需要多长时间
选用哪种媒介

第二篇筹备演示
明确信息
组织演示过程
设计导入方法
计划结尾
用想象说话
用比喻说话
用艺术说话
用音乐说话
用幽默说话
用动画说话
用动画说话（以及比喻）
用图像说话
用观众的参与说话
想象从何而来
设计文字效果
确保简单易读
创建演示情节串连板
准备演示

第三篇进行演示
信心
确信
热诚
预演：找出不完美之处
安置设备
运用讲话技巧
借助于可视化工具
习惯解答问题
慎于幽默
倾听沉默
结束篇
成功演示的10个规则
用演示说话提纲表

《用图表说话：麦肯锡商务沟通完全工具箱》

Book Abstract

我认识到，承认自己犯错误，并且感谢旁观者指出自己的错误，会使旁观者很愉快。这会使他或者她感到对演示的成功贡献了自己的一份力量。因为有了他们的支持，我才得以改正自己的错误。
我意识到，演示也要做到人性化。当演示者站到听众面前时，他们总是尽可能地表现完美。他们认为专业演示者就应该如此。这样的演示者不应该讲错一个字，讲出的语言必须是最流利的，而且在语法上绝对没有错误。对所有问题都能对答如流，演示就该是这样的。
实际上，真实工作中并不存在这样的演示者。而且在听众面前我们越是想显得完美无缺，我们就越显得不合情理。我们必须理解这样的道理：人们打篮球时，如果一切都做得很完美，那么这种运动就会因没有悬念而索然无味；正因为人是做不到完美的，才使这种运动像现在这样充满魅力。
在我们能够显示真我的场所，为什么做到自然、自在会这么困难呢？这可能是因为我们害怕人们会不喜欢我们的表现，其实是我们自己不喜欢自己的方式。我们总是努力想成为不像自己的人——变成自己心目中的完美演示者。在长时间的磨练之后，我们会认识到，当我们面对听众时表现得不再像自己时，那将会是多么地不自在啊！能够成功表演的人只能是丝毫不掩饰的真正自我。
实际上，我们每个人都会犯错误。我们会在不恰当的时间说出一些错误的话，也会做出错误的回答，错误地演示直观教具，会把最重要的直观教具印错；对于这些，其实听众并不会太在意。甚至即使他们注意到了，也会比我们更快地忘掉这些错误。所以我们只需按照程序把演示进行下去，不要太介意这些错误的发生。
所有这些并不是说在演示中，我们不需要为了把工作做得更好而努力，相反，这正是我们在演示前努力做好排练的理由。
……

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Jingdong book

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