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Jingdong book

商务英语基础教程（第2版）（赠课件）

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Jingdong book

商务英语基础教程（第2版）（赠课件）

Name: 商务英语基础教程（第2版）（赠课件）
Brand: Jingdong book
SKU: 3104013811
Price: 27.15 USD
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《商务英语基础教程（第2版）（赠课件）》共20章，内容涵盖企业和社会、企业所有制形式、管理原理、企业文化、产品、营销、生产管理、人力资源力资源管理、财务管理、电子商务、保险、国际贸易等诸多领域。每章分数个独立的小单元，从不同侧面介绍一个专题领域，务求突出重点，阐明基本概念或基础理论。单元中的疑难单词，可在同行的左或右侧见到释义，以方便阅读。《商务英语基础教程（第2版）（赠课件）》针对文字中的难点，每单元尾部有Notes（注释）加以说明。练习包括讨论题、词汇、阅读和翻译，其内容均与各章主题紧密配合。为便于读者掌握工商词汇和术语，每章辟有Key Business Terms（重要工商词汇）。书末附有Glossary（专业词汇）和练习答案。

Catalogue

Chapter 1 Business and Society（企业与社会）
I.The Social Responsibility of Business（企业的社会责任）
Ⅱ.Consumerism（保护消费者利益）
Ⅲ.Business Ethics（商业道德）

Chapter 2 Forms ofBusiness Ownership（1）（企业所有制形式）（1）
I.Sole Proprietorships（个体企业）
Ⅱ.Partnerships（合伙企业）

Chapter 3 Forms ofBusiness Ownership（2）（企业所有制形式）（2）
I.What Is a Corporation？（什么是责任有限公司？）
Ⅱ.How Corporations Are Created and Managed？（责任有限公司如何创立和管理？）
Ⅲ.Advantages and Disadvantages of Corporations（责任有限公司的利弊）

Chapter 4 Management Principles（管理原则）
I.Nature of Management（管理的本义）
Ⅱ.Levels of Management（管理的层次）
Ⅲ.Functions of Management（管理的功能）

Chapter 5 Managerial SkillS and Managers（管理技能和管理人员）
I.Styles of Leadership（领导风格）
Ⅱ.Managerial Skills（管理技能）
Ⅲ.Where Do Managers Come From？（管理人员从何而来？）
Ⅳ.Better Communication（加强沟通）

Chapter 6 Corporate Culture（企业文化）
I.What Is Corporate Culture？（什么是企业文化？）
Ⅱ.Elements of Corporate Culture（企业文化的组成部分）
Ⅲ.Creating a Corporate Culture（创造企业文化）

Chapter 7 Business Organization and Structure（企业中的组织和结构）
I.Specialization（专门化）
Ⅱ.Delegation of Authority（委派授权）
Ⅲ.Degree of Central ization（集权程度）
Ⅳ.Departmentalization（部门化）

Chapter 8 Products（产品）
I.Nature of Products（产品的本义）
Ⅱ.Research and Development（研究与开发）
Ⅲ.Product Life Cycle（产品的生命周期）

Chapter 9 Pricing（定价）
I.Nature of Pricing（定价的本义）
Ⅱ.Pricing ObjectⅣes（定价目标）
Ⅲ.Pricing Policies（定价政策）

Chapter 10 Production Management（生产管理）
I.Facility Location（厂址选择）
Ⅱ.Product Design（产品设计）
Ⅲ.Quality Control（质量控制）

Chapter 11 Hm Resources Management（1）（人力资源管理）（1）
I.Maslow's Hierarchy of Needs（马斯洛的需求层次理论）
Ⅱ.Herzberg's Two-Factor Theory（赫兹伯格的双因素理论）
Ⅲ.McGregor's Theory X and Theory Y（麦格雷戈的X理论和Y理论）
Ⅳ.Job Enrichment（丁作丰富化）

Chapter 12 Human Resources Management（2）（人力资源管理）（2）
I.The Selection Process（人员选择过程）
Ⅱ.Financial Compensation（经济补偿）
Ⅲ.Promotions，Transfers，and Separations（提升、调动和离职）

Chapter 13 Marketing（I）（营销）（1）
I.The Marketing Concept（营销的概念）
Ⅱ.Functions of Marketing（营销的职能）
Ⅲ.The Marketing Mix（营销组合）
Ⅳ.Marketing Research（市场调查）

Chapter 14 Marketing（2）（营销）（2）
I.Sales Promotion（促销）
Ⅱ.Advertising（广告）
Ⅲ.Publicity（宣传）

Chapter 15 Financial Management（财务管理）
I.ObjectⅣe of Financial Management（财务管理的目标）
Ⅱ.Sources of Funds（资金来源）
Ⅲ.Uses of Funds（资金使用）

Chapter 16 Accounting and Financial Statements（会计和财务报表）
I.Accounting and Accountants（会计和会计人员）
Ⅱ.The Income Statement（收益表）
Ⅲ.The Balance Sheet（资产负债表）

Chapter 17 Business Law（商业法）
I.TypesandSources of Law（法律的种类和来源）
Ⅱ.The Contract Law（合同法）
Ⅲ.The Law of Property（财产法）
Ⅳ.The Law of Torts（民事侵权行为法）

Chapter 18 Risk Management and Insurance（风险管理和保险）
I.Risk and Risk Management Technique（风险和风险管理技术）
Ⅱ.Basics of Insurance（保险基础知识）
Ⅲ.Types of Insurance and Crisis in the Insurance Industry（保险的种类和保险业的危机）

Chapter 19 Computers and Information Systems（计算机和信息系统）
I.The Management Information System（管理信息系统）
Ⅱ.The Intemet，Intranets，and Extranets in Business（企业运用因特网、内联网和外联网）
Ⅲ.Business-to-Consumer E-Commerce（企业对客户的电子商务）

Chapter 20 International Business（国际商务）
I.Theories of Absolute and ComparatⅣe Advantage（绝对利益和比较利益理论）
Ⅱ.Fonlls of International Trade（国际贸易的形式）
Ⅲ.Multinational Business（跨国公司）
Ⅳ.Trade Barriers（贸易壁垒）
Appendix I Glossary（专业词汇）
Appendix Ⅱ Key to Exercises（练习参考答案）

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Jingdong book

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