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Jingdong book

外贸业务经理人手册(第2版)

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本书为第二版,比第一版更贴近外贸业务经理人的实际需要,围绕他们的业务经营和管理做了较大幅度的修改和增删。流程、难点、案例清晰展示,外贸业务经理人经验的无私分享!全书介绍了外贸进出口业务流程、经理人必备的财务知识、经理人必备的管理知识等八章内容。
Content Description

《外贸业务经理人手册(第2版)》比第一版更贴近外贸业务经理人的需要,围绕他们的业务经营和管理做了较大幅度的修改和增删。例如,原第二章由成本核算改为“经理人必备的财务知识”,增加了“保险费计算办法”、“进出口税费计算办法”、“进出口报价”、“进出口外汇核销业务”、“出口退税业务”5个章节,使经理人们更全面地掌握业务中经常用到的财务知识;原第三章贸易链上的业务办理改为“经理人必备的管理知识”:第五章贸易融资和风险控制增加了第八节案例分析,利于读者结合实际业务掌握本章知识;原第六章进出口单证由于主要是外贸业务员们处理,和经理人的业务联系不十分紧密,因此在本版替换为“国际商务策划”;原第七章出口商品技术指南的内容有所精简;第八章加工贸易增加了“加工贸易电子化手册”、“加工贸易业务管理”两节,已适应加工贸易业务的变化。
第二版在延续第一版全面、实用的特点外,更注重内容的紧凑、完整和条理清晰,结构更趋于合理,语言叙述也更精练,全书篇幅有所精简。由于编者是全国外经贸从业人员认证专家委员会委员,承担了商务部中国对外贸易经济合作企业协会开设的国际贸易业务员专业证书考试的教材编写工作,因此,《外贸业务经理人手册(第2版)》可以作为高级国际贸易业务员考试的辅导用书。
Catalogue

第二版前言
第一章 外贸进出口业务流程
第一节 出口业务流程
第二节 交易磋商
第三节 合同的订立
第四节 合同的履行
第五节 进口业务流程

第二章 经理人必备的财务知识
第一节 进出口商品价格确定
第二节 佣金和折扣
第三节 代理出口业务中的各类计算办法
第四节 运费计算办法
第五节 保险费计算办法
第六节 进出口税费的计算
第七节 进出口报价
第八节 进出口外汇核销业务
第九节 出口退税业务

第三章 经理人必备的管理知识
第一节 外贸业务人员的岗位责任和管理者的职责
第二节 外贸业务管理的各项规定
第三节 外贸管理信息系统建设
第四节 一次综合的出口业务和管理案例

第四章 国际结算
第一节 票据
第二节 汇付
第三节 托收
第四节 信用证

第五章 贸易融资和风险控制
第一节 出口贸易融资
第二节 进口贸易融资
第三节 福费廷业务
第四节 保理业务
第五节 出口信用保险业务
第六节 外汇买卖业务
第七节 债务风险管理
第八节 案例分析

第六章 国际商务策划
第一节 国际市场营销环境
第二节 行业环境分析
第三节 国际商业计划书编制

第七章 出口商品技术
第一节 出口商品技术指南推出的背景
第二节 出口商品技术指南的主要内容

第八章 加工贸易
第一节 加工贸易概述
第二节 加工贸易的流程
第三节 加工贸易电子化手册
第四节 加工贸易业务管理
参考文献
Book Abstract

(10)其他一些特殊渠道,如联合国采购、跨国采购等平台和方式。通过国内或驻外机构(如贸易中心)常年开设的展厅,进行商品展览等。
利用上述方法所选择的顾客,还须进行严格的资信调查,这样才会使我们的国际贸易顺利进行。
2.通过展览会寻找客户
参加展览会是推销自己、寻找客户的好方法。展览会有国外展、国内展、专业展和综合展览会。
(1)国内最大的综合性展会——中国进出口商品交易会
中国进出口商品交易会,又称广交会,每年春秋两季在广州举办,已发展成为我国规模最大、商品种类最全、采购商最多、效果最好的综合性国际贸易盛会,对支持我国企业特别是中小企业开拓国际市场、培育外向型企业人才、促进对外贸易发展、推动改革开放发挥了重要作用。
广交会一直是我国外贸出口的窗口,参会人员主要是国内的参展商、采购商和国外的参展商、采购商。
广交会贸易方式灵活多样,除传统的看样成交外,还举办网上交易会。广交会以出口贸易为主,也做进口生意,还可以开展多种形式的经济技术合作与交流,以及商检、保险、运输、广告、咨询等业务活动。来自世界各地的客商云集广州,互通商情,增进友谊。
自2008年秋季第104届起,广交会从原来的每届分两期举办拆分为三期举办:一期以机电产品为主,二期以日用消费品及礼品为主,三期以纺织服装、箱包及文体用品、医药保健及医疗用品、食品及土特产品等为主。展览规模从第102届广交会的3.2万个展位增加到5.4万个展位。
按照国际采购习惯,广交会展区从目前的34个调整为50个,进一步提高了专业化水平。今后将根据国家产业政策的要求和出口商品结构的变化,适时调整展区设置。将现有的品牌、名优新特、招展和分配性四类展位,简化为品牌和一般性两类展位。
(2)广交会展位申请的操作方法
参展易捷通平台(http://www.cantonfair.org.cn)是广交会专门针对企业用户开放的一个网络平台,企业用户在该平台上可完成企业注册、企业登录、企业确认资料、登记联营资料、企业申请展位、查询展位分配信息、登记展位负责人、确认联营登记等操作。企业申请展位的总流程如图1-2所示。
Introduction

本书第一版于2006年3月出版,时隔3年多,外贸形势发生了很大变化,很多新的规定、规则出台,比如UCP600的正式启用,加工贸易的变化等。尤其是金融危机的影响,对外贸行业的冲击很大。在这种情况下,坚守在外贸一线的经理人们更需要统观全局,对各项业务了如指掌,才能在外贸的“严冬”中生存。
第二版比第一版更贴近外贸业务经理人的实际需要,围绕他们的业务经营和管理做了较大幅度的修改和增删:第2章由原版的成本核算改为“经理人必备的财务知识”,并增加了“保险费计算办法”、“进出口税费计算办法”、“进出口报价”、“进出口外汇核销业务”、“出口退税业务”5个章节,使经理人们更全面地掌握业务中经常用到的财务知识;第3章由原版的贸易链上的业务办理改为“经理人必备的管理知识”,比原来的内容更适合经理人们的需要;第5章贸易融资和风险控制增加了第八节案例分析,利于读者结合实际业务掌握本章知识;原第6章的进出口单证,由于和经理人的业务联系不十分紧密,主要由外贸业务员们处理,因此在本版中替换为“国际商务策划”;原第7章出口商品技术指南的内容有所精简;第8章加工贸易增加了“加工贸易电子化手册”、“加工贸易业务管理”两节,更适应加工贸易业务的变化。
第二版在延续第一版全面、实用的特点之外,更注重内容的紧凑、完整和条理清晰,结构更趋于合理,语言叙述也更精练,全书篇幅有所精简。由于编者是全国外经贸从业人员认证专家委员会委员,承担了商务部中国对外贸易经济合作企业协会开设的国际贸易业务员专业证书考试的教材编写工作,因此,本书可以作为高级国际贸易业务员考试的辅导用书。
本书在编写中还参考了其他大量的资料,特别是国际贸易实务各版本的教材,还引用了一些外贸公司的资料,在此谨向作者和外贸公司的同仁表示感谢。
由于编者水平有限,错误之处敬请批评指正。

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