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Jingdong book

中国发展报告-2011

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中国发展报告-2011

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进入新世纪以来,我国经济总量在世界的位次不断提升。2010年,我国国内生产总值(GDP)已经超过日本,成为世界第二大经济体。但综合各种因素衡量,我国处于社会主义初级阶段的基本特征没有改变,属于发展中国家的事实没有改变,实现由经济大国向经济强国的转变任重而道远。经济总量升至世界第二。1978年,我国GDP只有1482亿美元,居世界第十位。经过30多年的快速发展,2010年我国GDP达到58791亿美元,超过日本跃居世界第二位,仅次于美国。
Catalogue

主题报告篇

地区报告篇

重要文献篇

宏观政策篇

统计图表篇

专栏文章篇

……
Book Abstract

《中国发展报告2011》:
三、消费热点频现,对社会消费品零售总额的贡献率提高
随着城乡居民生活水平的不断提高,消费结构发生了明显的优化升级,由量向质转变,由温饱向享受转变,由吃、穿向住、行方面发展。住房、医疗、旅游、教育以及享受型的汽车、家电、家居建材、电子产品等消费热点频现,成为拉动社会消费品零售总额快速增长的重要因素。消费扩张最快的一些新兴领域主要集中在:以私人汽车为代表的交通消费;以移动通讯和信息为代表的通讯信息消费;与住房相关的商品消费;以教育、旅游为代表的精神文化消费。
从限额以上企业商品零售类值看,居住类和交通类商品高速增长,特别是汽车、家具、石油及制品、建筑装潢材料等继续成为2010年消费品市场的热点,对零售额增长的贡献突出,其中汽车、石油及制品零售分别增长34.8%和34.3%,同比分别加快2.5个和27.5个百分点,对限额以上企业零售增长的贡献率分别为32.3%和19.9%;基本生活类商品销售保持平稳较快增长,增速一般在20%—25%之间,其中粮油、食品和服装、鞋帽、针纺织品零售分别增长24.3%和24.8%,同比分别加快10.5个和6.0个百分点。
餐饮消费持续成为消费品市场的一大亮点。近几年来,伴随着生活水平的提高、生活节奏的加快、生活方式的创新,居民外出就餐、亲友团聚的次数增加。加之社会上各种类型的公务、商务活动频繁,国内旅游市场的快速发展等因素的共同作用,直接拉动了餐饮市场的商品销售。餐饮业零售额一路走高,保持持续快速增长的格局,呈现淡季不淡、旺季更旺的销售局面。2010年,全国餐饮收入达1.8万亿元,比上年增长18%,对消费品市场起到了较大的拉动作用。
四、品牌消费成为消费品市场的主旋律
2010年,在消费升级步伐加快中,消费品市场延续了近年来品牌消费占据主流的趋势。据中国行业企业信息发布中心对全国重点消费品市场的年度调查结果表明,2010年销量前十位的品牌平均市场占有率为66.3%。分类别看,家电类消费品的市场集中度依然最高,其后依次为食品,日化、日用品,文化办公用品,服装。在品牌优势最为明显的家电类,十强品牌的市场占有率平均为82.3%。在日化、日用类消费品市场,销量十强品牌的市场占有率平均为73.9%。
相较于其他消费品市场,服装、鞋帽类市场的集中度仍不高。2010年销量十强品牌的市场占有率平均为44.8%。数据说明,我国服装行业的名优品牌仍需加大品牌打造力度,提高产品知名度,以获得更多消费者的认同。在食品类市场,销量十强品牌的市场占有率平均为75.2%。超过八成的购买力投向了葡萄酒和火腿肠市场的十强品牌。在食用油、豆奶粉、啤酒、糖果市场,十强品牌的市场占有率均超过。70%。保健品的市场集中度仍最低,但2010年有较大幅度的提高,突破30%。在文化办公用品类市场,68.9%的市场购买力投向了名优品牌。传真机市场的品牌吸引力加大,超过九成的消费者选择了十强品牌。
……

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