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博瑞森管理丛书·酒业转型大时代:微酒精选2014-2015

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编者们把微酒在2014年至2015年初的文章集结成了这本精选,读者从中可以发现酒业调整期的明显轨迹。我们试图通过对每篇文章的解读及报道,用时间轨迹的方式,给大家一种调整期的启迪。例如这一年,行业其他企业都做了什么,都发生了哪些大事,这些事件之间有没有必然的联系,有哪些企业采用了一些新的玩法,我们可不可以学习和皓鉴。在《博瑞森管理丛书·酒业转型大时代:微酒精选2014-2015》中,我们将文章进行了分类,划分为五大部分,将行业大事件进行梳理,把一段时间内行业比较关注的营销工具汇总,将我们做的策划专题、行业大调查精选呈现给大家,也包括我们专家所撰写的十大行业经典案例。


博瑞森白酒系列图书推荐:

《白酒营销的第 一本书(升级版)》

《白酒营销的第 一本书》

《白酒经销商的第 一本书》

《10步成功运作白酒区域市场》

《区域型白酒企业营销必胜法则》

《变局下的白酒企业重构》

酒业转型大时代:微酒精选2014-2015

《白酒营销实战经典(套装共4册)》

《白酒营销实战经典(套装共5册)》


更多管理好书,请点击进入博瑞森图书:


Content Description

《博瑞森管理丛书·酒业转型大时代:微酒精选2014-2015》是一本专注酒水营销、新闻资讯及行业分析、预测的知识宝典。《博瑞森管理丛书·酒业转型大时代:微酒精选2014-2015》详细阐述了酒圈大佬的经典传奇,分析了行业动态、白酒营销的技巧、规律、行业发展趋势及经典案例。无论对于初涉行业还是经验丰富的从业人员来说,都是不可或缺的“智慧锦囊”!这是微酒呕心沥血之作,相信一定能给广大从业人员带来启迪,开启成功的智慧大门!第一部分:酒业大事件走过的2014,对于中国酒业来说,不能说是轻松的一年。这一年,发生了许许多多的大事情。2014年,在经历了去库存之后,从下半年开始,茅台、五粮液纷纷开始控量保价,行业为之振奋;2014年,在行业一片低迷之中,剑南春依然在秋季糖酒会上推出重磅新品,并且,大放异彩;2014年,红花郎降价、古井涨价……2014年,各路品牌演绎着不同的精彩。我们精选2014年的十大事件,与您其享!第二部分:那些酒业营销工具“我是看着微酒的营销工具度过这一年的,因为这些用心写出的、来自市场的经验之谈,让我在2014年打赢了市场上的竞争对手,谢谢微酒。”这是一个粉丝给我们发来的评论。是的,工具是微酒为核心的竞争力,全国200多名行业专家从招商到布局、从选品到动销、从战略到细节,总结出这些工具。我们服务于这个行业,不论您是厂家还是经销商,我们都愿意帮助大家微笑前行……本部分节选了33篇有关营销工具的文童,让大家慢慢阅读。
第三部分:微酒独立策划2014年,微酒策划了大量选题.您想知道什么,我们就告诉您什么。
第四部分:业内大调查2014年。对微酒团队的每一名成员而言,是奔跑于行业中的一年。我们为您带来了来自~线市场,来自企业内部的绝密调查……第五部分:十大经典案例要问2014年中国酒业哪些强品牌,看本部分内容便可掌握。老村长、小贵宾、洋河、稻花香、古井……我们带给您的是这些“牛逼”品牌的“牛逼”之道。

Catalogue

第一部分 酒业大事件
1.55亿元!巴克斯酒业何以凭“预调酒”卖出如此高身价
2.稳信心:官方不降出厂价,专卖店转型
3.控量,治电商乱价等重磅措施火速出台
4.中粮集团入主酒鬼酒,超级玩家能否带来新改变
5.古井集团主销产品逆势涨价,底气十足还是暗藏玄机
6.五粮液集团“12·18”大会闭幕,7大新政效果待检验
7.突发:五粮液批价惊现逆势上涨,高端酒开始企稳
8.李秋喜辞任汾酒股份公司董事长幕后4大信号
9.2014,红花郎酒、小郎酒驱动郎酒二次复兴
10.红花郎酒降价30%,“头狼”意欲强势回归

第二部分 那些酒业营销工具
1.2014年,酒业专卖店进入死局
2.大众酒成败命门:中小餐饮渠道操作手册
3.如何稳住成熟产品的通路利润
4.小看价格标签,你会输得很惨
5.十大动销实战案例,告诉你逆境中如何干
6.最深度的思考:你不懂这8大创新,就只能被颠覆
7.傍大款找痛点,“几个关键字”教你搞定烟酒店
8.“三策八招”轻松拿下烟酒店
9.如何让烟酒店终端管理更有效
10.“乡镇+宴席”是白酒黄金组合吗
11.年末库存是顽症:酒业“三招八式”轻松清库
12.100天五大战役,元旦春节销量提升100%
13.“五步骤五张表”搞定婚庆喜宴 084.
14.升学宴、谢师宴最具实战全攻略
15.“三式九招”助你化解业务员管理危机
16.别笑!有人借广场舞大卖白酒,你知道吗
17.促销新玩法:两个主题促销案例效果出人意料
18.“天龙八步”教会你如何招商
19.四级招商会帮你解决产品布局、 动销等难题
20.六步教你如何玩转有奖订货会
21.“一表六招五点”,轻松拿下“元旦春节订货会”
22.“3+4+5”模式:搞定乡镇并不难
23.看和美女聊天的故事,学做酒水会议团购
24.怎样签“包量协议”才能良性动销
25.还怕宴席搞不定?“傻瓜”看完都会做了
26.五大实战案例告诉你:春节白酒如何铺市更动销
27.真实案例:你想不到的按揭团购
28.白酒的信息化之路
29.一县1000万元,一个团购商转型的真实故事
30.经销商,六七八三个月手把手教你抓销量
31.铺货10大魔鬼细节,向回款和销量拿“满分”
32.找准团购代理人,一招实现区域市场村村通
33.大众酒的婚宴应该这么干

第三部分 微酒独立策划
1.王朝成:大众酒新思维“634”密码
2.神奇预言高端崩盘之后,他如何判断酒业2
3.单品过亿瓶:大众酒的成功模式
4.白酒年轻化,是出路还是迷途
5.淡季不练兵,旺季无人用,还不快来看看练兵口诀
6.酒水版:月薪3000元与月薪300D0元的文案区别
7.干白酒难,难在酒业10大新常态
8.白酒投机的7种“死法”
9.中国葡萄酒市场分析

第四部分 业内大调查
1.泸州老窖集团的华北野心
2.酒业寒冬,10亿元金剑南成商家抢手品牌成功术
3.揭开阿里巴巴王国的酒生意让马云卖酒需做到什么
4.徽酒黑马从5亿元到25亿元,大众酒王者争霸的“八种武器”
5.牛栏山陈酿专题研究报告
6.劲酒会不会怕了歪嘴郎

第五部分 十大经典案例
案例一:20亿元歪嘴郎,江湖传言中最靠谱的成功直绎

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