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Jingdong book

中国在线旅游研究报告2015

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Jingdong book

中国在线旅游研究报告2015

Name: 中国在线旅游研究报告2015
Brand: Jingdong book
SKU: 3114009521
Price: 41.93 USD
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《北京旅游发展研究报告》作为北京市哲学社会科学重点规划项目，其目的在于对北京市旅游经济与旅游市场的整体发展、北京旅游各行业运行状况、旅游供需市场、旅游行政管理及年度热点与创新等问题进行充分研究和集中展示，以期对实践具有一定的指导作用。在历年报告的基本框架基础止，新的《北京旅游发展研究报告》做了局部微调，主要由北京市旅游行业态势报告、北京市旅游治理态势报告、北京市旅游新点热点报告三大板块组成。基地专家将尽最大努力，对每年北京旅游产业运行状况以及旅游研究热点和创新点进行全面阐述。

Catalogue

第一篇在线旅游电商发展态势篇
第一章在线旅游电商发展特征及趋势
第一节 2014年在线旅游电商概况
一、在线旅游市场发展情况
二、交易规模及市场营收
三、机票、酒店及度假业务
四、主要在线旅游电商月度覆盖数量
第二节 2014年在线旅游电商发展特征
一、价格战为主导，竞争趋于理性
二、商业联盟增加，合作主体多元化
三、度假旅游市场异军突起
四、OTA平台趋同化发展
五、移动互联网成为主战场
第三节在线旅游电商发展趋势
一、OTO趋势明显，产业链向线下扩张
二、在线旅游竞争市场细分化
三、以技术为核心提高用户体验
四、移动旅行代理商和移动旅行助手
参考文献
第二章 B2C类综合性旅游电商介绍及企业解读
第一节携程旅行网
一、企业简介
二、携程旅行网2014年企业财报分析
三、2014年大事记
四、战略剖析与企业解读
五、2015年发展布局
第二节艺龙旅行网
一、企业简介
二、艺龙旅行网2014年企业财报分析
三、2014年大事记
四、战略剖析与企业解读
五、2015年发展布局
第三节去哪儿网
一、企业简介
二、去哪儿网2014年企业财报分析
三、2014年大事记
四、战略剖析与企业解读
五、2015年发展布局
第四节途牛旅游网
一、企业简介
二、途牛旅游网2014年企业财报分析
三、2014年大事记
四、战略剖析与企业解读
五、2015年发展布局
参考文献
第三章 B282C类综合性旅游电商介绍及企业解读
第一节同程旅游网
一、企业简介
二、2014年大事记
三、战略剖析与企业解读
四、2015年发展布局
第二节欣欣旅游网
一、企业简介
二、2014年大事记
三、战略剖析与企业解读
四、2015年发展布局
参考文献
第四章垂直搜索引擎类旅游电商介绍及企业解读
……
第二篇传统旅行社在线发展篇
第三篇大型电商在线旅游发展态势篇
第四篇旅游APP移动应用篇

Introduction

北京旅游发展研究基地是北京市首批市级哲学社会科学研究基地，成立于2004年。北京第二外国语学院作为主要建设单位，通过四方共建协议与北京市教育委员会、北京市旅游发展委员会、北京市哲学社会科学规划办公室共同建设基地。基地的建设宗旨是：以北京第二外国语学院北京市重点学科——旅游学科为基础，依托本校旅游管理学院、酒店管理学院、会展与经贸学院、国际商学院、中国旅游人才发展研究院、旅游教育出版社，以及校外北京市旅游发展委员会、首都旅游集团、北京高校旅游研究机构等单位，整合旅游及相关研究优势资源，紧紧围绕我国尤其是北京旅游业发展过程中亟待研究解决的重大理论和现实问题设计研究项目，推动我国及北京旅游研究领域的拓展、研究方法的创新和研究水平的提高，有效拉升北京旅游教学、研究和旅游业发展在国际上的层次和地位。
在前三个三年建设周期中，基地在北京市教育委员会和北京市哲学社会科学规划办公室等各级领导、部门的关心和指导下，在北京第二外国语学院校领导的大力支持下，通过与北京市旅游发展委员会及各区县旅游局、各有关旅游企业、高等院校和科研院所的合作，取得了一批高质量的成果，连续举办了具有社会影响并逐步形成品牌的重要学术会议，为北京市及全国旅游研究和旅游行业发展做出了基地应有的贡献，实现了基地的建设目标，取得了优异的成绩。
新一轮建设周期中（2014-2016年），基地将继续秉承“前瞻视野、开放平台、报告、理论高地”的建设理念，努力实现“在充分满足北京市各类决策支持需求的前提下，抓住中国和国际旅游发展前沿的重大问题进行研究，做到‘北京旅游发展智库’和‘中国一流旅游学术研究机构’的统一”的建设目标。从前三个建设周期的经验来看，“狠抓标志性成果建设，打造报告，提供观点和理论研究成果”是实现基地建设目标的重要途径。今年乃至今后几年，基地陆续出版的标志性成果主要体现在两个方、面：面向北京市政府及其旅游管理部门和企事业单位的《北京旅游发展研究报告》；面向旅游学术研究领域、致力于旅游学科建设和人才队伍培养的《中国旅游企业发展年度报告》（联合）《中国旅游目的地发展年度报告》《中国休闲研究学术报告》《北京旅游研究》《中国会展研究报告》《中国在线旅游研究报告》《中国旅游法评论》等。

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Jingdong book

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