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Jingdong book

世界是平的：21世纪简历（全面升级3.0版）

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Jingdong book

世界是平的：21世纪简历（全面升级3.0版）

Name: 世界是平的：21世纪简历（全面升级3.0版）
Brand: Jingdong book
SKU: 3110071071
Price: 36.02 USD
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Editer Recommend

由托马斯·弗里德曼撰写的《世界是平的》，被认为是全球化的基本读物，既是成功作品，两年来稳居《纽约时报》畅销书排行榜。
★这是比尔·盖茨推荐了多次的一本书，他说：这是所有决策者和企业员工的一本必读书。
★此书为面市一年即销售近百万册并多次重印的《世界是平的》2.0版的姊妹篇，必将掀起第二次畅销热潮！
★版权行销全球40多个国家，《纽约时报》、《商业周刊》、《中国图书商报》、《新京报》、《中华读书报》、《北京晚报》等各大媒体强烈推荐！
★国际出版巨头麦格劳·希尔国际出版公司倾力打造。

Content Description

在《世界是平的（全面升级3.0版）》一书中，托马斯·弗里德曼描述了当代世界发生的重大变化。科技和通信领域如闪电般迅速的进步，使全世界的人们可以空前地彼此接近--在印度和中国创造爆炸式增长的财富；挑战我们中的一些人，比他们更快占领地盘。本书3.0版新增两章，更新了报告和注释方面的内容，这些内容均采自作者考察世界各地特别是整个美国中心地带的见闻，在美国本土，世界的平坦化正在剧烈地改变人们的生活方式。在《世界是平的（全面升级3.0版）》一书中，托马斯·弗里德曼首先展示了“全球化正在滑入扭曲飞行的原因和方式”（罗伯特·莱特），揭开这个世界的神秘面纱，深入浅出地讲述复杂的外交政策和经济问题，为读者释疑解惑。作者通过其对复杂外交政策和经济问题的非凡的解读能力，解释了世界的平坦化趋势是如何在21世纪来临之时发生的：这个趋势对于国家、公司、社会和个人而言意味着什么；政府和组织如何才能接受而且必须接受；为什么恐怖分子仍然想继续妄为。由托马斯·弗里德曼撰写的《世界是平的（全面升级3.0版）》，被认为是全球化的基本读物，既是成功作品，两年来稳居《纽约时报》畅销书排行榜，同时也招致一些人的不满。

Author Description

托马斯·弗里德曼，在《纽约时报》工作期间，担任驻黎巴嫩的采访主任，专事报道中东问题，曾三次获得普利策奖。他是三本畅销书的作者：1980年的著作《从贝鲁特到黎巴嫩》被授予非小说类国家图书奖，至今仍被认为是研究中东问题的必读书之一；1999年出版了《凌志车与橄榄树：理解全球化》一书；2002年，他出版了《经济与态度：探究9.11后的世界》。现在，他与家人生活在马里兰州的贝塞斯达。

Comments

★这本书对于我们共同思考如何创新，从而超出中国企业和中国经济实体，超出在世界格局中“制造者”的角色的意义相当重大。
——《新京报》

★阅读《世界是平的》，是一种激动人心的过程，是一种愉快的精神享受，仿佛在与作者一同周游世界，时而到印度，时而到中国，时而在中东，时而在美国。大量鲜活的事例，专业人士的现身说法，深入浅出的分析论证，让你强烈地感受到在最近几年内科技和经济全球化带来的惊心动魄的变化。
——《中国青年报》

★今年最值得一看的书。
——《北京晚报》

★一个振聋发聩的声音：世界是平的，来自美国三度普利策奖得主弗里德曼。
——《文汇读书周报》

Catalogue

世界是怎么变得平坦的
第一章当我在睡梦之中
第二章碾平世界的10大动力
第三章三重汇合
第四章大整顿

美国与平坦的世界
第五章美国与自由贸易——李嘉图的理论是否依然正确
第六章如何避免平坦化的冲击——寻找新兴中产阶级
第七章必备的知识
第八章静悄悄的危机
第九章这不是演习

发展中国家与平坦的世界
第十章圣母瓜达鲁佩

公司与平坦的世界
第十一章公司如何应对平坦化

你与平坦的世界
第十二章全球化中的本土文化——文化革命即将开始
第十三章如果没有发生，那是因为你没有行动
第十四章假如人人有狗的听力

地缘政治与平坦的世界
第十五章不平坦的世界：禁止使用枪支和手机
第十六章戴尔理论与冲突防范——过去与现在

结论：想象
第十七章 11月9日与9月11日

致谢
译后记

Book Abstract

第十三章如果没有发生，那是因为你没有行动
公民的活跃分子突然间涌现出来。一个在华盛顿为一家全球生化公司工作的政治游说者这样对我说：“我们过去遵从老的游戏规则，现在规则已经变了，却没有人提醒过我们。”过去的规则是非常简单的：你的公司开发出来产品，政府批准你的产品，人们购买你的产品，人人皆大欢喜。新的规则却是：你开发出来产品，你对产品做检测，政府批准你的产品，农民购买你的产品，农民使用你的产品，消费者却开始叫喊“嘿，等等！我们不喜欢你的产品！”于是突然之间一场声势浩大的互联网运动汹涌而来，人们抗议你公司所使用的生物工程，世界上的每一个消费者都在问你，“你怎么能这样乱搞我的食物！”
让我告诉你是谁在一夜之间改变了游戏规则。他们来自五湖四海，有的是商学院的毕业生，内心深处却是维护和平的志愿者；有的是政治活动家，想用互联网募捐资金和人员；有的是想拯救地球的环境保护主义者，他们想教会那些大公司如何才能既保护环境又增加利润；有的是慈善家，他们认为低成本的通讯工具大行于世，能够成为让穷人帮助自己的新工具。
这些人有一个共同的特点，他们都极度渴望能改变这个世界，他们都坚定地相信，在平坦的世界中做一名社会活动家会更加容易，需要的钱会更少。事实上这些社会活动已经变得如此容易、花费如此之低，而且人人都能参与。我想告诉今天的年轻一代：如果没有发生，那只是因为你们没有行动。
……

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