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Jingdong book

21世纪高等职业教育信息技术类规划教材:电子商务网站界面设计

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21世纪高等职业教育信息技术类规划教材:电子商务网站界面设计

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商务网站界面设计是一门多学科交叉的综合性课程,涉及网络技术、设计艺术、美学、人体工学、心理学、经济学等方面的知识。《电子商务网站界面设计》按照复合型人才的培养要求与市场需求,通过介绍大量设计实例,力求以形象、直观的手法引导读者透彻理解商务网站界面的构思与设计方法。《电子商务网站界面设计》重视对设计理念的引导和操作技能的培养。内容丰富、务实,通过实例分析,理解设计意图与要点;通过任务开发,展开操作技能教学的过程,满足读者自主学习与自主训练的需要。通过学习《电子商务网站界面设计》,读者可以掌握较强的综合运用能力,用所学知识进行独立的商务网站界面设计,成为具有一定技术水平和艺术修养的复合型人才,以适应社会发展的需要。
提供真实网站示例
项目引导综合运用
培养实际设计能力
Content Description

《电子商务网站界面设计》首先介绍了网站页面规划与设计原则、界面艺术构成与基本元素,然后用8个项目分别介绍了不同类型的电子商务网站界面的设计要求、风格特点、设计方法。《电子商务网站界面设计》内容简明扼要、深入浅出、重点突出,通过对设计理念的引导和操作技能的培养,使读者较为便利地掌握商务网站界面设计的常用创意手法和美学规律,提高读者的综合设计素质与能力。
《电子商务网站界面设计》是一本讲解商务网站界面设计方法与提高鉴赏能力的教材,可作为高职高专院校“商务网站界面设计”课程的教材,也可作为网页设计培训用书。
Catalogue

项目一 网站页面规划与设计原则 1
任务1 首页规划与设计原则 1
任务分析 1
任务实现 1
知识要点 6
思考与练习 7
任务2 二级页面规划与设计原则 7
任务分析 7
任务实现 8
知识要点 15
思考与练习 16

项目二 商务网站界面艺术构成与基本元素 17
任务1 商务网站版式设计 17
任务分析 17
任务实现 17
知识要点 22
思考与练习 25
任务2 网站色彩设计 25
任务分析 25
任务实现 26
知识要点 29
思考与练习 32
任务3 网站页面元素设计 32
任务分析 32
任务实现 32
知识要点 34
思考与练习 41
任务4 网站造型元素设计 42
任务分析 42
任务实现 42
知识要点 46
思考与练习 49
任务5 网站形式美设计 49
任务分析 49
任务实现 49
知识要点 50
思考与练习 53

项目三 购物网站设计 54
任务1 购物网站分析 54
任务分析 54
任务实现 54
知识要点 58
思考与练习 59
任务2 购物网站界面设计 59
任务分析 59
任务实现 59
知识要点 67
思考与练习 68

项目四 服饰网站设计 69
任务1 服饰网站分析 69
任务分析 69
任务实现 69
知识要点 75
思考与练习 78
任务2 服饰网站界面设计 78
任务分析 78
任务实现 78
知识要点 86
思考与练习 92

项目五 电脑网络、通信数码网站设计 93
任务1 电脑网络、通信数码网站分析 93
任务分析 93
任务实现 93
知识要点 96
思考与练习 97
任务2 电脑网络、通信数码网站界面设计 97
任务分析 97
任务实现 97
知识要点 105
思考与练习 108

项目六 房产网站设计 109
任务1 房产网站分析 109
任务分析 109
任务实现 109
知识要点 116
思考与练习 116
任务2 房产网站界面设计 116
任务分析 116
任务实现 117
知识要点 122
思考与练习 126

项目七 汽车网站设计 127
任务1 汽车网站分析 127
任务分析 127
任务实现 127
知识要点 130
思考与练习 131
任务2 汽车网站界面设计 131
任务分析 131
任务实现 131
知识要点 136
思考与练习 137

项目八 娱乐网站设计 138
任务1 娱乐网站分析 138
任务分析 138
任务实现 138
知识要点 141
思考与练习 145
任务2 娱乐网站界面设计 145
任务分析 145
任务实现 145
知识要点 151
思考与练习 154

项目九 美容化妆网站设计 155
任务1 美容化妆网站分析 155
任务分析 155
任务实现 155
知识要点 158
思考与练习 158
任务2 美容化妆网站界面设计 158
任务分析 158
任务实现 159
知识要点 162
思考与练习 163

项目十 旅游网站设计 164
任务1 旅游网站分析 164
任务分析 164
任务实现 164
知识要点 170
思考与练习 171
任务2 旅游网站界面设计 171
任务分析 171
任务实现 171
知识要点 177
思考与练习 178
Book Abstract

1.新闻页面设计
电子商务网站都应有一个新闻页面,该页面担起双重作用,既可以用来动态发布有关新产品、新开发项目或公司活动的情况,又可以作为公司的活动年表。有了电子商务网站,公司就可以以较低的成本及时地发布新闻。
建立新闻页面,首先在首页上编写并设置新闻标题,然后编写完整的新闻页面,新闻标题与这些页面通过超链接相连。在设计新闻页面时,应遵循清晰、简单、快捷的原则以便于打印,不要使用那些不利于文本阅读的背景图片和颜色。
(1)首页中的新闻标题
标题要能够清楚地描述新闻的要点,以便于用户能大致地了解新闻的内容。通常标题的文字不宜过长,其主要的功能、组成要素与版面布置的方法如下。
①新闻标题的功能。
·提示新闻内容。新闻标题以最精炼的文字将新闻中最重要、最新鲜的内容提示给读者。
·评价新闻内容。标题不但要简明扼要地介绍新闻内容,而且要能够体现对新闻内容的评价。一个好的新闻标题具有鲜明的思想性,不仅能向读者提示新闻内容,还能帮助读者理解新闻内容的性质和意义。
②新闻标题的组成要素。
·用一个动词来描述该新闻的目的,如说明产品或公司发生了什么。
·着重表示该新闻直接涉及的产品或企业。
·用提示语激发浏览者的兴趣,如用字样表示新闻是最新的或加一个“new”图标。
·将新闻日期置于标题的结尾。
③新闻标题的版面布置。
主页中新闻标题的版面布置要简单、清晰、引人注目,通常采用以下几种方法。
·新闻标题的排列按降序进行,最新的新闻排在顶部,最旧的新闻排在底部。
·在新闻标题前采用项目符号、项目编号或小图标作点缀,增加页面的可读性。
·将新闻标题的列表放在一个可上下滚动的窗口中,以容纳更多的新闻。
(2)新闻页面
新闻页面要满足易于导航的要求,首先要方便用户从新闻页面到网站中其他内容页面的跳转,其次要方便用户迅速地到达其他新闻页面。通常可以在新闻页面中通过以下几种方式来实现。
①建立科学的菜单栏导航系统,以便于实现新闻页面与网站中其他页面间的无缝跳转。
②建立与前面或后面新闻的链接,以便于用户浏览。
③通过检索和搜索引擎使用户可根据时间或内容查看其感兴趣的新闻。
④在新闻页面中包含与该新闻有关的图片、声音或其他多媒体文件。
⑤将新闻中出现的关键字或人名链接到Internet页面上或E-mail地址。
⑥添加客户、舆论对该新闻稿主题的见解,丰富新闻内容。
Introduction

Internet的深度发展带来了商务网站的繁荣。然而,目前的商务网站开发人员虽然技术娴熟,但缺乏艺术知识与设计能力,导致开发的产品界面设计缺乏美观性与易用性。商务网站要具有商业竞争力,不仅需要强大的功能,更需要一个友好的界面设计,如何结合商业元素与艺术理念,将设计意图以视觉形式表现出来,完美体现网站的商业价值至关重要。
商务网站界面设计是一门多学科交叉的综合性课程,包含网络技术、设计艺术、美学、人体工学、心理学、经济学等综合知识。本书按照市场需求与复合型人才的培养要求,通过大量设计实例,力求以形象、直观的手法引导读者透彻理解商务网站界面的设计思路与设计方法。
本书内容丰富、翔实,理论以够用为度,同时不失学科体系的完整性,重视对设计理念的引导和操作技能的培养。本书以工作过程为导向,以职业技能为核心,通过实例分析,理解设计意图与要点;通过任务开发,展开操作技能教学的过程,满足读者自主学习与自主训练的需要。通过学习本书,读者可以掌握较强的综合运用能力,用所学知识进行独立的商务网站界面设计,成为具有一定技术水平和艺术修养的复合型人才,以适应就业岗位的需要。
本书首先介绍了商务网站页面规划与设计原则、商务网站界面艺术构成与基本元素这两部分基础内容,然后逐一介绍了购物网站设计、服饰网站设计、电脑网络与通信数码网站设计、房产网站设计、汽车网站设计、娱乐网站设计、美容化妆网站设计、旅游网站设计等8个项目开发内容,深入剖析文字、图像、色彩、动画、视频等网站界面的传达要素,并进行关联配置,使读者通过任务把握设计原则,体验设计过程,培养设计能力,提升设计理念,从而创造出商业性、实用性、艺术性相结合的优秀作品。
本书由浙江商业职业技术学院丁荣涛编著。本书的编写得到了同城互联设计总监姚李杰、沈凤池、任伟、嵇新浩、王春燕、付志辉、姜含之、张永坚、袁腾波的大力支持与帮助,在此一并表示感谢。
由于作者水平有限,加上时间仓促,书中难免有疏漏之处,恳请广大读者批评指正。

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About the brand

Jingdong book