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商业漫画书:经济学的210个关键词(第3版)

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商业漫画书:经济学的210个关键词(第3版)

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当今世界,除了“人口”,几乎所有东西都成了稀缺资源,在六十亿人对地球尽情破坏后,彼此间的残酷竞争赫然彰显。
谁也不再把谁当兄弟,当维系生存的稻草只剩最后一个馒头时,绝对会有人血溅五步。
为了避免在竞争中惨遭淘汰,每个人都需要懂得如何理性地看待“投资”与“成本”,尽量去平衡“消费”与“收入”。
学懂经济学,用一切成本更低的“替代品”接替高成本的位置,目的只是为了,让自己成为“不可替代品”。
Author Description

张业宏,蜜蜂出版创始人。职业出版策划人、培训师。曾任北京人众人出版顾问有限公司总经理,北京博文易扬文化传播公司董事总经理,辽宁出版集团万卷出版公司副总经理……在经历了从商、写作等如许沧桑之后,回归心灵,从经典中寻找人生的真谛,发掘经典的奥秘,已有所得。
齐鹰飞,东北财经大学经济学副教授,经济与社会发展研究院副院长。主要研究方向为经济增长与发展理论、货币经济学、公共政策。目前已经在《世界经济》《中国工业经济》等学术刊物发表论文数十篇,出版专著、译著六部,主持和参与多项国家自然科学基金、国家社科科学基金,以及省、部研究项目,其中参与完成的国家社会科学基金项目“热钱流动、资产市场泡沫及其对金融体系的影响”获辽宁省哲学社会科学研究成果二等奖,主持完成的辽宁省社科联项目“新凯恩斯主义总需求理论的微观基础”获辽宁省社科联优秀成果一等奖。教学效果良好,多次获评东北财经大学“毕业生心目中最有影响力的恩师”称号。
正子,中文系毕业,却始终热爱着绘画并乐此不疲地画着自己喜欢的人与物。梦想可以成为几米、蔡志忠那样的绘本高手。曾先后为《悟空传》《中国娃娃》《轻功是怎样炼成的》等数十种书配画过各种风格的插图,也曾与人一同创作过诸如《广告物语》《画说经济学》等图书。独立编创绘本有《鼠女的白日梦》《近视眼500度》《鼠女的小时候》。
Catalogue

稀缺
自由物品
经济物品
经济人
理性行为
如果其他条件不变
效率
公平
资源配置
交换
市场经济
“看不见的手”
经济自由
自由放任
计划经济
需求
供给
价格
差别定价
均衡
瓦尔拉斯均衡
市场出清
一价定律
弹性
边际
消费者主权
生产者主权
机会集合
预算约束与时间约束
偏好
效用
网络效应
价值悖论
替代效应
收入效应
替代品
互补品
正常商品与低档商品
吉芬商品
消费者剩余
闲暇
企业
新经济
小业主制
合伙制
股份公司
公司治理
生产可能性边界
投入
产出
成本
机会成本
沉没成本
固定成本
变动成本
销售成本
要素成本
正常利润
超额利润
利润最大化
范围经济
规模经济
市场权力
竞争
完全竞争
垄断
自然垄断
垄断竞争
寡头
买方寡头
勾结
卡特尔
托拉斯
兼并
产品差别
掠夺性定价
公用事业定价
引致需求
要素替代
工资
非竞争集团
货币的时间价值
利息
租金
时间的价值
迂回生产方式
资产专用性
资本
固定资本
流动资本
人力资本
人口红利
资本形成
资本利用程度
排队配给
歧视
制度
交易成本
激励
产权
公地的悲剧
博弈论
占优策略
纳什均衡
囚徒困境
集体行动
不确定性
风险
保险
预期
适应性预期
理性预期
搜寻
信息不对称
委托人与代理人
逆向选择
道德陷阱
信号显示
欺骗
外部性
公共物品
搭便车
市场失灵
政府失灵
寻租
最终产品与中间产品
收入循环流量
国民生产总值
国内生产总值
可支配收入
生活费用
生活标准
恩格尔系数
基尼系数
帕累托最优
领先与滞后
总需求与总供给
劳动力
外包
失业
自愿失业
非自愿失业
充分就业
季节性失业
摩擦性失业
结构性失业
周期性失业
就业不足
通货膨胀
需求拉动型通货膨胀
通货紧缩
投资
人力资本投资
本能冲动
示范效应
被迫储蓄
经济周期
节俭悖论
大萧条
凯恩斯革命
菜单成本
财政幻觉
预算平衡
宏观调控
转移支付
公共财政
福利国家
免费午餐
赋税归宿
财产税
个人所得税
增值税
货币
货币流通速度
货币需求
货币幻觉
中央银行
债券
金边债券
股票
套利
期权
金本位制
复本位制
经济增长
增长的极限
零经济增长
工业化
基础设施
多边贸易
国际贸易差额
绝对优势
比较优势
自由贸易与保护主义
贸易壁垒
关税
关税的消费效应
限额
贸易补贴
自给自足
商品倾销
进口替代
经济一体化
关税同盟
外汇储备
汇率
世界银行
国际货币基金组织
欧洲美元市场
热钱
后记
Book Abstract

企业
企业也叫厂商,是从事生产、经营活动的基本生产组织和单位。根据其所有权和管理方式的不同,在现实中通常可能采取单人业主(或独资经营)制、合伙制、股份公司等几种形式。它的基本经济职能是通过一系列有关购买和配置生产资料及劳动力、选择技术进行生产、组织销售等决策经营活动实现各种生产要素的有效组合,进而将投入转化为产出。厂商从事上述经济活动的目的,主要是获取最大限度的利润,即实现总收入与总成本之间差额的最大化。这是它与其他社会经济单位,例如作为消费者的居民家庭相区别的一个重要方面。
新经济
新经济是建立在信息技术革命和制度创新基础上的经济持续增长与低通货膨胀率、低失业率并存,经济周期的阶段性特征明显淡化的一种新的经济现象。20世纪末的时候,许多经济学家相信,美国已经实现了一个生产率增长较快、经济增长率较高的“新经济”。其基础是以微型芯片和信息技术为特征的快速技术变革、报酬递增和低单位成本,以及抑制物价的全球竞争的深化。但随着华尔街的破产,金融危机的深化,美国“新经济”已不再新鲜,反而成了人人欲避之的臭鱼烂虾。此时,新兴国家如中国的经济体制,又开始被冠以“新经济”的称号。
Introduction

学习是艰辛而又充满乐趣的过程,学习经济学原理也同样如此。回顾我自己的生活,虽然从事过多种职业,但是“学生”这个角色,却扮演了20多年,虽然以后不太会有机会继续坐在教室中,但学习本身永远不会停止。很幸运地,我们这拨20世纪80年代上大学的中年人,当时聆听的往往是大学中最著名的教授授课。即便如此,时间无情地抹去了20年前在校期间教师授课的种种知识细节,留下的只是那些睿智长者的音容笑貌。
一门学科的知识总是由最基础的概念、范畴,沿循着逻辑体系展开的。每一个概念往往就如同构成重峦叠嶂的智慧大厦的砖石,构成漫漫求知之路的一小步。告别学生生涯,那些曾经系统学习过的课程渐渐模糊,甚至连曾经给少年人授课的老教授也踪迹难觅。学习总是要温故然后知新,回想—下我自己温习功课的情况,在遇到对基础知识的困惑时,往往不得不打开《新帕尔格雷夫经济学大辞典》去搜索相关词条,或者运用Google通过互联网来解惑。《新帕尔格雷夫经济学大辞典》或者《货币金融大辞典》比较贵,阅读相关词条也比较辛苦;互联网信息繁多,要求助它解惑也并不太容易。因此,如果能有一本简洁而准确、形象而生动的经济学基本概念入门书的话,无疑可以为那些对基本概念把握不够精准的学生、对经济学具有热情和爱好的业余人士,提供一种温故知新的捷径。我手头的《经济学的210个关键词》无疑是这样一本有趣的读本。

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