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Jingdong book

新闻与传播学译丛·国外经典教材系列:创造性的编辑第3版

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新闻与传播学译丛·国外经典教材系列:创造性的编辑第3版

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Content Description

本书全面地介绍了当代传媒机构中文字编辑工作可能涉及的方方面面,既包括语法、格式、排版等传统编辑技能,又涵盖了传播技术更新要求文字编辑具备的新技能,比如:网络编辑、网页设计等;同时,该书还对新闻业涉及的法律问题、伦理规范等进行了案例分析和全面梳理。此外,该书还提供了诸如对事实核对有帮助的各类网站,以及可供参考的各类体例、规范等。 应该说,本书既是新闻专业学生学习新闻编辑学的适用教材,又是对新闻工作者以及各类文字编辑工作者很有帮助的一本参考书。
本书还介绍了美国现代新闻媒体的运作机制,特别是对当今激烈的报业竞争下的新闻编辑技巧,如素材的录入与剪辑、标题撰写、版面设计、图片处理等问题进行了讲解。同时阐释了如何在环环相扣的工作过程中关注受众心理及新闻道德与伦理观念,避免发生侵权及诽谤现象;并对文字编辑的职业前景进行了认真的探讨和分析。
Author Description

多萝西·A·鲍尔斯 田纳西大学诺克斯维尔分校教授。
黛安娜·L·博登 圣迭戈州立大学教授,《奥克兰论坛报》副总编,同时为《丹佛邮报》和《旧金山观察报》的版面编辑。
Catalogue

第1章 文字编辑的角色
走进科技时代
文字编辑工作的重要性
文字编辑的职责
文字编辑的专业素养
当代新闻编辑部的编辑台
编辑过程
现代编辑展望未来
推荐阅读书目
练习题

第2章 正确使用语法和标点
英语语法与用法中的常见问题
标点符号
电脑编辑
传统的文字编辑符号
推荐阅读书目
练习题

第3章 统一的文体与准确的措辞
编辑良好的出版物应采用一致的文体
数字
缩写
大写形式
时间
城市及日期栏
其他的文体问题
正确措辞
一般的拼写错误
作为一名见习生怎样才能成功
推荐阅读书目
练习题

第4章 编辑报道
编辑导语
涵盖重要信息
编辑报道的结构
缩短报道
编辑通讯社稿件
网络新闻编辑
网络新闻业:传统网络技术
推荐阅读书目
练习题

第5章 核对事实
参考资料的可靠性
索引
互联网搜索工具
互联网讨论组
网络新闻组
小田鼠资讯系统
商业电子数据库
标准参考文献
推荐阅读书目
练习题

第6章 新闻与法律
事前限制
个人权益冲突
诽谤
隐私权
版权
商标
避免法律诉讼的技巧
推荐阅读书目
练习题

第7章 编辑与伦理
如何解决伦理问题
什么是道德
道德规范
以良好的品位和敏感性进行编辑
不同岗位的道德问题
新闻媒体对批评的反应
21世纪的新闻职业道德
新闻业的未来
推荐阅读书目
练习题

第8章 印刷格式
字体大小
字体宽度
字体样式
字体重量
字体家族
易读性
推荐阅读书目
练习题

第9章 标题写作
新闻标题的目的
好标题的特点
怎样撰写标题
网络新闻的标题
标题中的标点
标题的大写
标题的空间计算
标题的位置
标题的类型
标题写作是一门艺术
推荐阅读书目
练习题

第10章 图片与图表编辑
团队合作效果更佳
挑选图片
出版前对照片的进一步加工
信息图表编辑
编辑图片说明
图片报道需要优秀的报道技巧
推荐阅读书目
练习题

第11章 设计与排版
设计原则
设计元素
版式
报纸的编排
杂志的编排
网页的编排和设计
排版宝典
推荐阅读书目
练习题

第12章 制作传单、手册和通讯
传单
手册
通讯
公司人际关系面临的挑战
推荐阅读书目
练习题
索引
译后记
Book Abstract

第1章文字编辑的角色
文字编辑的职责
如果只靠好的新闻记者,做得最好也不过只能出一份平庸的报纸。是否拥有好的编辑才是一份优秀报纸和一份平庸报纸之间的差别。
以下是文字编辑的主要职责:
使枯燥、冗长的原稿变得有趣、简洁。文字编辑可以把断断续续的报道变成一个“会唱歌的”故事,他们的创造性很重要。但是,只要信息已经被清楚地表达了,文字编辑就应该尽量保留记者的文字,保留报道原来的风格。
纠正所有原稿上的语法、拼写和格式上的错误。包括含有信息的图表部分。太多的记者得意洋洋地拿来自己的稿件,里面错误百出,但他们却认为那是些小错误,只是“排印错误”而已。但是,即使最小的错误和细微的不一致也会使读者怀疑报道内容本身的质量。
纠正事实性的错误和强调不当。一位专家级别的文字编辑一定会是一部“活的百科全书”。虽然记者对自己的报道的节奏和信息来源更清楚,但是文字编辑掌握着大背景——他/她同时掌握了其他报道,对城市、国家、民族,乃至世界都更为了解,而那些只关注自己报道本身的记者一般对这些背景缺乏足够的了解。那些对背景知识不熟悉的文字编辑一定要会非常熟练地使用参考资料迅速查找到相关资讯。
判断新闻价值。文字编辑必须对当前的时事发展保持敏感,必须清楚怎样使一个事件融入一系列的新闻之中。
给诽谤和其他的法律问题把关。文字编辑是制止可能给报社带来金钱损失和时间损失的法律隐患的最后防线。
保护并提高出版物的声誉和形象。大多数报纸希望在新闻报道方面以准确、全面而著称。而建立并保护这种声誉的责任便落在了文字编辑的肩上。出版物的个性或形象——比如说,保守还是轻松、正式还是非正式——很大程度上把握在文字编辑的手中。
拟定能概括报道并抓住读者注意力的标题。文字编辑处理文字的技能和高效率工作的能力在这方面显得尤为重要。
选择、剪裁、处理图片和其他艺术效果。专栏编辑要和摄影及图片处理方面的工作人员一起来处理这方面的大部分工作,但文字编辑也经常参与这个过程。
撰写图片说明。“一幅图片胜过千言万语”,这种效果只有在给图片细心配上说明之后才可能实现。
Introduction

本书所要讨论的主角在当今时代拥有各式各样的化名,如:数据库制作人(datal3ase prodLicer)、技术指导(technicaldi-rector)、信息设计(informational designer)、互联网战略专家(Internet strategist),或者网络技术专家(Web teclnologist),等等。他们的年薪在45000美元至110 00()美元之间,而且等待他们发挥才能的市场价格正在逐年看涨。他们就是:21世纪的文字编辑(copy editor)。他们的工作反映出20世纪末以来传播技术的广泛更新。
不论称呼如何变化,在当代,文字编辑仍是一切印刷及网络传媒机构的核心人物。他们既是维持媒体健康生存的营养提供者,同时又是新闻和娱乐的把关人。与以前任何一个时期相比,今天,一名称职的文字编辑的价值更容易得到高级编辑的承认和赏识。这一点进一步提高了文字编辑已经相当不错的职业前景。实际上,与同等资历的记者或作者相比,许多新闻机构给予文字编辑更高的薪水。
凡是具有本书所列出的个人品质以及相应的语言与图片处理能力的新闻记者,会很容易找到富有挑战并且收入丰厚的文字编辑工作。

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