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Yami

Jingdong book

微观经济学（第3版）

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Books Economy Economic Theory
Jingdong book

微观经济学（第3版）

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1．内容新颖，联系实际。如现代企业理论、博弈论、信息经济学等都在《微观经济学(第3版)》中得到了较充分的阐述和反映，而且对它们的阐述被有机地融合在整个微观经济学体系中，显示了较强的内在逻辑联系。另外，理论阐述中常结合日常生活和社会经济现象。
2．论述充分、简洁、易懂。如对于长期成本曲线、垄断竞争市场中厂商长期均衡等的论述独到、清晰，这样便于避免和解决教学过程中常有的一些疑惑。本教材由作者一人撰写，保证了图书质量和写作风格的统一，避免了内容重复等弊端。且与作者编著的《宏观经济学》（高等教育出版社）可以在理论内容和表述风格上形成良好呼应。全书内容饱满且篇幅适中。
3．方便教学。资源丰富。每章后的复习思考题中设计了形式活泼、有趣的对话评论和辩驳赛等题目，方便教学。
Catalogue

导论
第1章 需求、供给与均衡价格
第一节 需求
第二节 供给
第三节 需求与供给的弹性
第四节 市场均衡
第五节 蛛网模型
本章小结
基本概念
复习思考题

第2章 消费者行为
第一节 效用与边际效用
第二节 无差异曲线与消费者均衡
第三节 消费者均衡的变动
本章小结
基本概念
复习思考题

第3章 不确定条件下的消费者选择
第一节 风险的测度
第二节 风险下的选择
第三节 风险的防范
本章小结
基本概念
复习思考题

第4章 生产与成本
第一节 短期生产函数
第二节 长期生产函数
第三节 生产的规模收益
第四节 多种产品的最优生产组合与范围经济
第五节 成本的定义及分类
第六节 短期成本函数
第七节 长期成本函数
第八节 成本的动态变化：学习曲线
本章小结
基本概念
复习思考题

第5章 企业
第一节 企业产生的原因
第二节 企业的边界与目标
第三节 企业所有权与公司治理结构
本章小结
基本概念
复习思考题

第6章 完全竞争市场的价格与产量决定
第一节 概述
第二节 短期均衡
第三节 长期均衡
本章小结
基本概念
复习思考题

第7章 完全垄断市场的价格与产量决定
第一节 概述
第二节 短期均衡与长期均衡
第三节 垄断厂商的价格歧视
第四节 完全垄断与完全竞争的比较
本章小结
基本概念
复习思考题

第8章 垄断竞争市场的价格与产量决定
第一节 概述
第二节 短期均衡与长期均衡
第三节 非价格竞争
……
第9章 寡头垄断市场的价格与产量决定
第10章 博弈论与竞争策略
第11章 要素价格与收入分配
第12章 信息不对称
第13章 一般均衡与社会福利
第14章 微观经济政策
附录：有关的高等数学基本知识
计算题参考答案
参考文献
专业术语中英文索引
后记

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Brand Jingdong book
Brand Origin China

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