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Jingdong book

50年来50个顶级商业创意

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Jingdong book

50年来50个顶级商业创意

Name: 50年来50个顶级商业创意
Brand: Jingdong book
SKU: 3110198231
Price: 25.73 USD
Availability: OutOfStock

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创意和发明能推动社会进步，为人们创造美好的生活，也能给发明者本人带来巨大财富。
但是，如果没有发明出一个能商业化运作的产品，这就意味着，再好的创意，也可能只是闭门造车。在书中，作者探索了对商业世界产生重要影响的50个工业设计、发明和创新实践，讲述了多位商业精英、企业家和发明家的故事，介绍了隐形眼镜、微波炉、电子邮件、条形码、谷歌“20%Time”创新政策等商业创新是如何产生以及怎样影响商业世界和人们的生活的。
同时，书中介绍的世界商业创新设计，对中国企业推进自主创新具有良好的启发意义，对普通读者来说，也可由此获取更多的创新资讯。

Content Description

在过去的半个世纪里，一些极具革命性的创意思想的出现，对整个社会和商业产生了深远的影响。
《50年来50个商业创意》涉及许多创意产生的小故事，有的是你听过的，但还有许多会是你不知道的，你会发现这些足以改变世界的创意都是在偶然中产生的。例如，凯夫拉尔的发现、烟雾报警器的发明以及微波炉和便利贴，等等。这些创意的产生都来自无数的偶然和意外之举。同时，创意总是与失败密不可分，正如凯夫拉尔的发现那样，如今这种聚合物常被用于制造防护服和其他需要材质不受外界影响的高质量商品，杜邦科学家斯蒂芬妮在实验失败后没有直接扔掉那些混浊的黏稠状生成物，而是将它们织成纤维，结果发现这些纤维比以往任何时候制成的纤维强度都要高。这种高强度纤维至今还给杜邦公司带来了每年数十亿美金的收入。
阅读《50年来50个商业创意》给你带来与众不同的享受，书中包含了半个世纪来突出、显眼的创意故事，包括了开拓者、个人、专利、样板、旷日持久的法律之战以及付出的汗水与眼泪。不过一切都已经过去，这些杰出贡献者必将与他们的创意一起流芳百世。

Author Description

伊恩·瓦利斯，英国资深财经记者，财经网站Startups.co.uk，GrowingBusiness.co.uk 和 MyBusiness.co.uk的主编。他创立了电视栏目《企业家》（ Entrepreneur TV），专访了多位商业创意的发明者。他也是《卫报》和《商业链接》的特约撰稿人及编辑。

汪磊，毕业于英国北安普顿大学、利物浦商学院，获管理学硕士学位、MBA，后在英国托马斯-米勒公司实习、工作。2010年回国，现担任讲师、特约研究员等。

Catalogue

写在前面的话
致中国读者
序
1 隐形眼镜
2 一次性纸尿布
3 避孕药
4 卫星电视
5 生物识别技术
6 电子数据交换技术
7 易拉环
8 按键式电话
9 机会均等政策
10 视频电话
11 传真机
12 塑料袋
13 微波炉
14 烟雾报警器
15 凯夫拉尔
16 除臭喷雾剂
17 计算机辅助设计
18 因特网
19 袖珍计算器
20 廉价航空
21 电子邮件
22 自动取款机
23 电脑游戏
24 准时制库存管理
25 核磁共振成像
26 家用录像系统
27 条形码
28 电子销售点技术
29 全球定位系统（GPS）
30 光纤
31 电子表格
32 随身听
33 个人计算机
34 红外遥控器
35 便利贴
36 光盘
37 “20-70-10”法则
38 数码相机
39 遥控门锁系统
40 双气旋真空吸尘器
41 平板电脑
42 国际隔日（连夜）快递服务
43 智能手机
44 搜索引擎
45 点击式付费广告
46 刷卡支付技术
47 混合动力汽车
48 MP3多媒体播放器
49 谷歌：“20%Time”的创新政策
50 电子阅读器

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