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Jingdong book

全美最新工商管理权威教材译丛·运作管理原理（第6版）

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Jingdong book

全美最新工商管理权威教材译丛·运作管理原理（第6版）

Name: 全美最新工商管理权威教材译丛·运作管理原理（第6版）
Brand: Jingdong book
SKU: 3101007281
Price: 49.22 USD
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Content Description

《运作管理原理(第6版)》特色：产品运作管理和服务运作管理并重。增加最新的ERP、JIT和精益生产相关内容。运作管理实践专栏介绍运作管理的实际案例，环球企业简介专栏开拓全球运作管理视野。畅销性：《运作管理原理(第6版)》被包括宾夕法尼亚大学在内的欧美大学及澳大利亚、亚洲等地几百所大学采用为教材，是运作管理类最优秀的教材之一。
适用性：适用于MBA、本科生和研究生运作管理课程，还可作为企业管理人员培训教材和参考用书。

Author Description

杰伊·海泽（Jay Heizer），美国得克萨斯州Lutheran大学工商管理系教授，波士顿大学和捷克管理中心访问学者。与他人合著过五本书，发表各类管理方面的文章三十余篇。曾为多家跨国公司提供运作管理和管理信息系统方面的咨询，获得美国生产与库存管理专家认证（CPIM）。
巴里·伦德尔（Barry Render），佛罗里达州罗林斯学院Crummer商务研究生院运作管理教授，MBA项目主任。与他人合著出版九本教材，包括《面向管理的数量分析》、《管理学入门》等，发表管理学论文一百余篇。曾任《纽约时报》运作管理专栏编辑，决策科学协会东南地区副主席。

Catalogue

第一部分运作管理导论
第一章运作与生产率
1.1 什么是运作管理?
1.2 组织商品和服务的生产
1.3 为什么学习运作管理
1.4 运作经理做什么
1.5 运作管理的历程
1.6 服务部门的运作
1.7 运作管理中激动人心的新趋势
1.8 生产率挑战
1.9 道德和社会责任

第二章全球环境中的运作战略
2.1 全球视野下的运作
2.2 制定使命和战略
2.3 通过运作获得竞争优势
2.4 运作管理的10个战略决策
2.5 运作战略问题
2.6 战略制定和实施
2.7 全球运作战略

第三章项目管理
3.1 项目管理的重要性
3.2 项目计划
3.3 项目进度
3.4 项目控制
3.5 项目管理技术
3.6 制订项目进度计划
3.7 任务时间的变动
3.8 成本一时间平衡和项目赶工
3.9 对PERT和CPM的评价
3.10 用MicroSoft Project管理项目

第四章预测
4.1 什么是预测
4.2 预测的种类
4.3 预测的战略重要性
4.4 预测的七个步骤
4.5 预测方法
4.6 时间序列预测
4.7 关联预测方法：回归和相关分析
4.8 预测的监控
4.9 服务业的预测

第二部分运作设计
第五章产品和服务设计
5.1 商品与服务的选择
5.2 创造新产品
5.3 产品开发
5.4 产品设计
5.5 基于时间的竞争
5.6 定义产品
5.7 生产说明书
5.8 服务设计
5.9 决策树在产品设计中的应用
5.10 转人生产阶段

第六章质量管理
6.1 质量与策略
6.2 定义质量
6.3 国际质量标准
6.4 全面质量管理
6.5 全面质量管理工具
6.6 检查的作用
6.7 服务业中的全面质量管理

第六章附录统计过程控制
S6.1 统计过程控制
S6.2 过程能力
S6.3 验收抽样

第七章流程策略
7.1 四种流程策略
7.2 流程分析和设计
7.3 服务流程设计
7.4 选择设备和技术
7.5 生产技术
7.6 服务业的技术
7.7 流程再设计
7.8 道德和环境友善流程

第七章附录产能规划
S7.1 产能
S7.2 产能规划
S7.3 盈亏平衡分析
S7.4 运用决策树进行产能决策
S7.5 对战略性投资进行投资分析

第八章选址策略
8.1 选址的战略重要性
8.2 影响选址决策的因素
8.3 选址方案的评价方法
8.4 服务业选址策略

第九章布置策略
9.1 布置决策的战略重要性
9.2 设施布置的类型
9.3 办公室布置
9.4 零售业布置
9.5 仓库布置
9.6 定位布置
9.7 工艺导向布置
9.8 工作单元
9.9 产品导向布置

第十章人力资源与工作设计
10.1 带来竞争优势的人力资源战略
10.2 人员计划
10.3 工作设计
10.4 可视化工作场所
10.5 道德和工作环境
10.6 劳动标准

第十章附录工作测量
S10.1 劳动标准与工作测量
S10.2 历史经验
S10.3 时间研究
S10.4 预定时间标准
S10.5 工作抽样

第三部分运作管理
第十一章供应链管理
11.1 供应链的战略重要性
11.2 供应链经济学
11.3 外包
11.4 供应链中的道德
11.5 供应链战略
11.6 管理供应链
11.7 互联网采购
11.8 供应商选择
11.9 物流管理
11.10 供应链管理的标杆

第十一章附录电子商务与运作管理
S11.1 互联网
S11.2 电子商务
S11.3 电子商务经济学
S11.4 产品设计
S11.5 电子采购
S11.6 库存跟踪
S11.7 降低库存
S11.8 改进调度与物流
……
第十二章库存管理
第十三章综合计划
第十四章物料需求计划与ERP
第十五章短期调度
第十六章准时制与精益生产系统
第十七章维护与可靠性
附录

Book Abstract

学习如何改进运作学习不会孤立地发生。当企业对自由理念持开放的态度时，它就能够为自己和客户提供良好的服务。例如，通用汽车（GM）与一家位于加利福尼亚州圣何塞的日本汽车装配厂共同生产和经营，以改进自己的运作；在该战略中，通用汽车提供资金和在美国经营的经验、劳动力以及法律环境，而日本公司提供产品和库存方案。同时，GM也采纳日本员工和专家有关生产的建议来设计它在美国的土星工厂。类似地，运作经理引进斯堪的纳维亚的人体工程学来改进设备和设施布置。
吸引并留住国际人才全球性组织能够提供更好的就业机会，因此能吸引并留住更好的员工。它们在世界范围内需要各种各样的专业人才。全球性公司可以提供更好的发展机遇，使员工在经济不景气时避免失业，因此它们能招聘并留住优秀的员工。当一个国家的经济不景气时，全球性公司可以重新分配多余的人员到经济更繁荣的地方去。国际性组织也可以度假的员工提供机会。
因此，从图2.1可以看出，在我们这个日益缩小的世界里，要想成功地获得竞争优势，需要尽可能地抓住机遇——无论机遇是确定的还是不确定的，这就是国际运作的目标所在。文化和职业道德问题
运作全球化所面临的一个巨大挑战是社会和文化行为方面的差异。从贿赂问题到童工问题，再到环境问题，经理人常常会对不同文化背景下的运作问题不知所措。一个国家的文化可以接受的情况，在另一个国家可能会被认为是无法接受的，甚至是非法的。

Introduction

由于在企业实践中的重要作用，运作管理长期以来都是国际一流商学院的核心课程，也已经成为我国绝大多数管理学院的必修课程。目前，全球企业界或管理学界的许多热门词汇，例如业务模式创新、价值链、流程再造等，其实都源自运作管理领域的研究，或与企业运作管理有着密不可分的关系，同时也促进运作管理不断发展。另一方面，运作管理领域不断为企业提供许多新的分析工具和管理软件，推动企业管理的发展。随着经济与社会的发展，当前的运作管理早已不再局限于制造业，在服务行业也大放异彩。运作管理甚至已经不局限于企业管理领域，而进一步应用于许多非营利机构，例如国内外许多城市纷纷推行质量管理与客户关系管理，而这些正是传统企业运作管理的重要内容。
由得克萨斯州Lutheran大学的杰伊·海泽教授和罗林斯学院的巴里·伦德尔教授合著的《运作管理原理》一书很好地反映了运作管理领域的上述趋势。教材一方面提供了一个逻辑完整的运作管理框架，另一方面又能深入浅出地讲解各个部分的重要概念和分析方法。教材也提供了若干贯穿全书各个章节的系列案例，使读者可以了解运作管理是如何影响现代组织的各个职能部门与不同层面的，这对于缺乏企业实际工作经验的学生而言尤其宝贵。此外，教材亦收集整理了相当数量的小案例，生动有趣，能简洁明了地说明运作管理领域的不同问题，相信一定会引起读者的兴趣与深入思考。

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