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新闻与传播学译丛·国外经典教材系列·大众传播动力学:数字时代的媒介(第7版)

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新闻与传播学译丛·国外经典教材系列·大众传播动力学:数字时代的媒介(第7版)

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分印刷媒介、电子媒介、特定媒介职业、对媒介的控制部分,论述了其历史、现状,彼此的合并、竞争、融合。着重强调了媒介的经营和对社会的影响;分析了各媒介领域的求职、升职、职业展望等内容,提出了一些很有价值的建议;章后附有要点、关键术语、思考题、参考书目和相关网络资源,方便读者学习和进一步研究。内容详尽,图文并茂,案例丰富而有时代感,逻辑联系紧密,清晰。《大众传播动力学:数字时代的媒介(第7版)》适合新闻传播院校师生、研究者和从业者使用,是一本不可多得的优秀教材。
Author Description

约瑟夫·R·多米尼克,从伊利诺伊大学(University of Illinois)获得学士学位,于1970年从密歇根州立大学(Michigan State University)获得哲学博士学位。他在纽约市立大学(City University of New York)女王学院(Queens College)执教四年。此后他任教于乔治亚大学(University of Georgia)的新闻与大众传播学院(College of Journalism and Mass Communication),其中从1980年至1985年,他担任了广播电视电影组(Radio-TV-Film Sequence)的负责人。除了《大众传播动力学》 (The Dynamics of Mass Communication),多米尼克博士还是其他三本书的作者,并在学术期刊上发表了30多篇论文。从1976年到1980年,多米尼克博士担任了《广播学报》(Journal of Broadcasting)的编辑。他获得了来自全国广播公司协会(National Associarion of Broadcasters)与美国广播公司(American Broadcasting Company)的研究资助,并担任像罗伯特·伍德·约翰逊基金会(Robert Wood Johnson Foundation)以及美国化学学会(American Chemical Society)这样的机构的顾问。
Catalogue

前言
第一部分 大众传播的本质与历史
第1章 传播:大众与其他形式
传播过程中的要素
传播背景
大众传播的本质
因特网大众传播
研究大众传播的模式
大众传播媒介

第2章 研究大众传播的视野
功能分析
大众传播的社会功能
人们如何使用大众媒介
批判/文化研究

第3章 历史与文化背景
语言
文字
印刷术
征服时间与空间:电报与电话
捕获图像:摄影术与电影
家庭中的新闻与娱乐:无线电广播与电视
数字革命
结论性意见
第二部分 印刷媒介

第4章 报纸
历史
数字时代的报纸
报纸的界定特征
报纸产业的结构
报纸上网
报纸所有权
生产报纸
经济
反馈
职业展望:报纸产业

第5章 杂志
历史
数字时代的杂志
杂志的界定特征
杂志产业的结构
杂志所有权
生产杂志
经济
反馈
职业展望:杂志产业

第6章 图书出版
历史
数字时代的图书
图书的界定特征
图书产业的结构
图书产业的所有权
生产图书
经济
反馈
职业展望:图书出版业
第三部分 电子媒介

第7章 广播
历史
数字时代的广播
广播的界定特征
广播产业的结构
广播产业的所有权
制作广播节目
经济
反馈
职业展望:广播产业

第8章 录音
历史
数字时代的录音
录音产业的界定特征
录音产业的结构
录音产业的所有权
制作唱片
经济
反馈
职业展望:录音行业

第9章 电影
电影的历史
数字时代的电影
电影的界定特征
电影产业的结构
电影产业的所有权
电影制作
经济
反馈
有线电视与家庭录像:好莱坞的关系户
职业展望:电影产业

第10章 电视
历史
数字时代的电视
电视的界定特征
广播电视产业的结构
电视产业中的所有权
制作电视节目
经济
公共广播
有线电视
家庭录像
直播卫星
反馈
职业展望:电视产业

第11章 因特网与万维网
计算机简史
因特网
因特网的结构和特征
发展中的因特网
经济
反馈
社会意义
职业展望:因特网和万维网
第四部分 特定媒介职业

第12章 新闻采集与报道
判断什么是新闻
新闻与报道的种类
新闻流程
技术
通讯社
新闻报道中的媒介差别
媒介比较
新闻在线
职业展望:新闻采集与报道

第13章 公共关系
定义公共关系
公共关系简史
公共关系产业的结构
部门和职员
公共关系程序
经济
在线公共关系
职业展望:公共关系

第14章 广告
定义广告
广告简史
消费者广告产业的结构
在线广告
制作广告
经济
企业广告
职业展望:广告
第五部分 大众媒介的控制

第15章 常规控制:法律、法规与条例
新闻界、法律及法院
保护新闻来源
法庭报道
记者对信息的接触
诽谤
侵犯隐私
版权
淫秽与色情
控制广播
控制有线电视
《1996年电信法案》
控制广告
结语

第16章 道德规范与其他非正式的控制
个人道德规范
行为准则
内部控制
外界影响
第六部分 影响

第17章 地球村:国际与比较媒介系统
国际媒介系统
在线国际媒介
比较媒介系统
其他系统的例子

第18章 大众传播的社会影响
考察大众传播效果
对认知与态度的影响
媒介对行为的影响:简短的历史
电视暴力的影响
鼓励亲社会行为
其他行为效果
关于因特网的社会影响的研究
未来的传播:社会影响
术语汇编
索引
译后记
Book Abstract

第一部分大众传播的本质与历史
第1章传播:大众与其他形式
它开始时非常单纯。2000年5月4日的下午,在一家美国公司的中国香港办事处,一位员工接到了一封匿名的电子邮件,它的主题栏写着“我爱你(I LOVE YOU)”。该电子邮件的一个附件标明为“LOVE—LETTER—FOR—YOU.TXT.VBS”。出于对发送者身份的好奇,那个员工通过点击打开了这个附件。在那以后,事情就变得不再单纯了。
这个附件包含一种病毒,它能感染储存在计算机硬盘驱动器上的数字图片和数字音乐文件。它还侵入计算机中的微软Outlook地址簿并且把自身发送到里面所列的每一个地址,阻塞电子邮件服务器。表现更为邪恶的是,这个病毒还能扫描硬盘驱动器来获得密码,并把密码通过电子邮件发到菲律宾的一个地址。
这种病毒迅速地从亚洲的计算机扩散到欧洲的计算机,一路破坏过去。在德国,这种病毒破坏了一家主要报纸档案室中的2000多张数字图片。在比利时,自动取款机由于这种病毒阻塞了系统而无法工作。英国国会不得不关掉它所有的计算机以免感染。据估计在德国、荷兰及瑞典,70%的计算机无法工作。
美国也没有逃脱。国防部四个机密的电子邮件系统被感染。乔治·W·布什总统竞选总部里的计算机也不得不关掉。佐治亚州州务卿办公室发现1000个文件被损坏。华尔街金融中心的电子邮件系统也瘫痪了。当全国各地的系统都无法运行的时候,工人们这才意识到他们有多么依赖电子邮件,并努力对付没有这种技术的情况,虽然这种技术10年以前甚至还不存在。病毒被发布出去后仅仅几小时,美国就有超过30万台计算机被感染。
这种病毒的绝大部分危害发生在48小时内。在全世界,由于被破坏的文件和人们丧失的劳动时间,总损失据统计在100亿到l50亿美元之间。
Introduction

22年前,《大众传播动力学》首次面世之际,我几乎未曾料到它最终会用五种语言出版,并被世界各地的学院及大学采用;对于作者来说,这样一种结果既令人满足却也叫人有些汗颜。一方面,我很高兴该书能够被更多的学生及教授采用;但同时,我希望我的努力值得这种青睐。
该书标题中“动力学”一词真是再恰当不过了。在过去几年中,全世界的大众媒介经历了几波惊人的转变,它们永久性地改变了媒介景观。世界政治环境的变化对大众媒介产生了重大影响。技术继续向前推进,其后果无人能够预测。因特网继续发展并进一步模糊了人际传播与大众传播之间的界限。“即时新闻”时代给新闻记者及决策者都带来了新的挑战。马歇尔·麦克卢汉有关“地球村”的预言似乎一天比一天准确。
跟上这些变化对于那些有志于从事媒介行业的人士来说很重要,因为它们直接影响了他们未来所能完成的任务。这些变化对于那些最终从事其他职业的人来说也同样具有重要意义。对于媒介发展了然于胸将有助于他们成为见闻广博的媒介消费者。我希望该书的中译本可以帮助这两类人。
正如我以前在《大众传播动力学》的其他版本中所言,媒介是我们的社会中一股强大而重要的力量。我希望这本书能够帮助读者理解和正确评价它们。我也希望它的读者能努力使媒介力量朝着和平与相互理解的方向发展。
最后,我要感谢蔡骐教授为翻译本书所做的努力。我确信在这一过程中他也改进了本书。此外,我还要感谢中国人民大学出版社与麦格劳一希尔教育出版(亚洲)公司为出版本书中文版所做的工作。

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Jingdong book