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Jingdong book

现代国际商务(原书第7版)

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《现代国际商务(原书第7版)》是一本广受欢迎的国际商务教材。全书详细介绍了现代国际商务的各个方面,特别关注国际商务的战略与结构以及公司各种功能的国际商业含义,既兼具综合性又有时新性。本书作者将许多主要的经济、贸易理论融入案例之中,用来解释发生在我们周围的具体事例,使理论的意义更加明确,使读者能领会国际商务理论的深层含义。
《现代国际商务(原书第7版)》可作为国际经济与贸易、国际管理等专业的教材,也可以作为商务人士和企业中高层管理人士的参考用书。
Catalogue

译者序
作者简介
前言
致谢
第一部分引导和综述
第1章 全球化
开篇案例:桑坦德银行的全球化
1.1什么是全球化
1.2全球性机构的出现
1.3全球化的驱动者
1.4全球经济中不断变化的统计数据
1.5对全球化的争议
1.6全球市场中的管理
本章小结
批判性思考和讨论题
章末案例:地产的全球化
第二部分国家间的差异
第2章 国家间政治、经济体制的差异
开篇案例:土耳其:平衡的榜样
2.1政治体制
2.2经济体制
2.3法律体制
2.4经济发展的决定因素
2.5转型中的国家
2.6经济转型的性质
2.7变化的政治、经济意义
聚焦管理含义
本章小结
批判性思考和讨论题
章末案例:世界杯之后的南非
第3章 文化差异
开篇案例:俄罗斯的商业文化
3.1什么是文化
3.2社会结构
3.3宗教与道德体系
3.4语言
3.5教育
3.6文化与工作场所
3.7文化的变化
聚焦管理含义
本章小结
批判性思考和讨论题
章末案例:安海斯-布希英博集团:全球与当地文化
第4章 国际商务中的道德问题
开篇案例:孟加拉国:工资和工作条件
4.1国际商务中的道德问题
4.2道德两难的窘境
4.3不道德行为的根源
4.4道德的几种哲学思维方式
聚焦管理含义
本章小结
批判性思考和讨论题
第三部分跨境贸易与投资
第5章 国际贸易理论
开篇案例:巴西的全球视野
5.1贸易理论概述
5.2重商主义
5.3绝对优势理论
5.4比较优势理论
5.5赫克歇尔—俄林理论
5.6产品生命周期理论
5.7新贸易理论
5.8国家竞争优势:波特的钻石
聚焦管理含义
本章小结
批判性思考和讨论题
章末案例:天生全球化公司
附录5A国际贸易和国际收支平衡
第6章 国际贸易中的政治经济
开篇案例:全球金融危机、WTO和G20集团
6.1贸易政策的工具
6.2关于政府干预的论点
6.3对自由贸易理论的修正
6.4全球贸易体系的发展
聚焦管理含义
本章小结
批判性思考和讨论题
章末案例:国际奴隶贸易
第7章 外国直接投资
开篇案例:家乐福在印度
7.1世界经济中的外国直接投资
7.2世界经济中外国直接投资的理论
7.3政治意识形态与外国直接投资
7.4FDI的利益与成本
7.5政府政策工具与FDI
聚焦管理含义
本章小结
批判性思考和讨论题
章末案例:非洲的FDI
第8章 区域经济整合
开篇案例:北美自由贸易协定与汽车运输业
8.1经济整合水平
8.2支持区域经济整合的理由
8.3反对区域经济整合的理由
8.4欧洲的区域经济整合
8.5美洲的区域经济整合
8.6其他地区的区域经济整合
聚焦管理含义
本章小结
批判性思考和讨论题
章末案例:欧洲能源市场
第四部分全球货币体系
第9章 外汇市场
开篇案例:人民币与经济平衡
9.1外汇市场的功能
9.2外汇市场的性质
9.3汇率决定的经济理论
9.4汇率预测
9.5货币可兑换性
聚焦管理含义
本章小结
批判性思考和讨论题
章末案例:日元与出口:日本的持续复苏
第10章 国际货币体系
开篇案例:澳门与澳元
10.1金本位制
10.2布雷顿森林体系
10.3固定汇率体系的瓦解
10.4浮动汇率体系
10.5固定汇率与浮动汇率
10.6实践中的汇率体系
10.7国际货币基金组织对危机的管理
聚焦管理含义
本章小结
批判性思考和讨论题
章末案例:匈牙利的货币危机
第五部分在国际市场竞争
第11章 国际商务战略
开篇案例:安盛
11.1战略与企业
11.2全球扩张、赢利能力与利润增长
11.3成本降低和对当地需求响应的压力
11.4战略选择
11.5战略联盟
本章小结
批判性思考和讨论题
章末案例:雷诺、日产与戴姆勒:一个战略联盟的演变
第12章 进入外国市场
开篇案例:塔塔集团:外国市场进入策略
12.1基本的进入决策
12.2进入模式
12.3选择进入模式
12.4绿地投资与收购
本章小结
批判性思考和讨论题
章末案例:英特尔公司在哥斯达黎加
第13章 出口、进口与补偿贸易
开篇案例:Coficab与突尼斯
13.1出口的前景和隐忧
13.2改进出口表现
13.3出口和进口融资
13.4出口援助
13.5补偿贸易
本章小结
批判性思考和讨论题
章末案例:中国的出口和补偿贸易政策
第14章 全球生产、外包与物流
开篇案例:巴西航空工业公司: “Azul的天空”
14.1战略、生产与物流
14.2在哪里生产
14.3国外工厂的战略角色
14.4外包生产:自制或外购决策
14.5管理全球供应链
本章小结
批判性思考和讨论题
章末案例:降低创新成本
第15章 全球市场营销和研发
开篇案例:太平洋化妆品公司的市场营销走向全球化
15.1市场全球化与品牌
15.2市场细分
15.3产品属性
15.4分销战略
15.5沟通战略
15.6定价战略
15.7确定营销方法组合
15.8新产品开发
本章小结
批判性思考和讨论题
章末案例:苹果公司在全球销售iPhone与iPad
第16章 全球人力资源管理
开篇案例:化学工程师与全球人力资源管理
16.1国际人力资源管理的战略角色
16.2人员配备策略
16.3培训与管理开发
16.4绩效评估
16.5补贴
16.6国际劳工关系
本章小结
批判性思考和讨论题
章末案例:谷歌公司的人力资源部:“人事经营”
术语表
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