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新闻与传播学译丛·国外经典教材系列:编辑的艺术(第8版)

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新闻与传播学译丛·国外经典教材系列:编辑的艺术(第8版)

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我相信,《编辑的艺术》对入门者来说是一本扎实精深的教材,是编辑新闻文本的基础课。它提供了编辑哲学与基础的优秀融合,包括指导原则、规则和例证。
——比尔·弗格森
总体上说,我一直认为这是一本非常优秀的教材。我欣赏该书全面的章节设置。它很有助益、简明扼要,而且内容忠于新闻工作者的理想。
——格伦·L·布莱斯克加利福尼亚州立大学奇科分校
Content Description

本书迄今为止内容改动最广泛的版本。这一版本所做的内容改动反映了媒体产业的迅速嬗变和美国全国的编辑学课程的变革。
书中讲授的基本编辑技巧仍然是美国最优秀的报刊、杂志几十年里不断磨砺出的那些技巧,然而现在这些技巧也为整个媒体产业所迫切需要。因此,编者在这一版本里将更多地强调广播、电视以及互联网信息的编辑。
Author Description

布雷恩·S·布鲁克斯,美国密苏里大学新闻学院教授,主要研究兴趣与教学方向是新闻学与新闻学教宵中计算机的应用、国际新闻报道、新闻写作技巧提高和报刊编辑,并且有丰富的新闻实践经验。主要作品包括《新闻报道与写作》 (News Reporting and Writing,合著)、《单词的能力》(Working with Words,合著)、《信息时代的新闻学》(Journalism in the Information Age,合著)等。
詹姆斯·L·平森,任教于美国东密歇根大学和密苏里新闻学院,面向不同出版群体讲授语法和编辑技巧,并在科罗拉多州、密苏里州和密歇根州各报社从业约15年。主要作品包括《单词的能力》(Working with Words,合著)与《C屏幕界面设计》 (Designing ScreenInterfaces in C)等。
杰克·Z·西索斯,1919年出生,参与了《编辑的艺术》第三版到第七版的撰写,在本书第八版出版前不幸因病去世。西索斯曾在美国西北大学从事了39年的媒体教学与研究工作,创办并主编了杂志《期刊媒体企划》(The Journal of Media Planning)杂志,并有多年的广告公司从业经验。其主要作品包括《广告媒体策划》(Advertising Media Planning,合著)与《媒体策划手册》(Media Planning Workbook,合著)等。
Comments

我相信,《编辑的艺术》对入门者来说是一本扎实精深的教材,是编辑新闻文本的基础课。它提供了编辑哲学与基础的优秀融合,包括指导原则、规则和例证。
——比尔·弗格森
总体上说,我一直认为这是一本非常优秀的教材。我欣赏该书全面的章节设置。它很有助益、简明扼要,而且内容忠于新闻工作者的理想。
——格伦·L·布莱斯克加利福尼亚州立大学奇科分校
Catalogue

第一部分 整合讨代的编辑操作
第1章 当今媒体变革下的编辑操作
编辑的角色转换
变化中的媒体环境
编辑的角色

第2章 编辑与受众
分散的受众
与消费者的互动
相反的观点
对媒体融合的评估
了解美国受众

第二部分 编辑操作基础
第3章 编辑过程
编辑的角色
审稿编辑的价值
优秀审稿编辑的特点
了解新闻编辑室的组织架构与编辑的具体工作
了解报纸的流程
编辑报道
审稿编辑的三R原则
审稿编辑与校对符号
校对

第4章 宏观范畴下的编辑
确定新闻值得报道
确定新闻有出色的导语,结构完整、内容流畅
确定新闻报道结构合理、内容流畅
确定报道没有留下未解答的问题
确定报道准确无误
确定新闻报道具有客观性

第5章 法律、伦理与适宜性的宏观编辑
新闻自由
法律问题
伦理问题
适宜性

第6章 微观编辑:语言的精确性
英文语法
英文惯用法
文风语体
文字紧凑

第7章 整体编辑:宏观编辑与微观编辑的结合
事故和灾难报道
预发性报道
新闻分析
关于小艇或船舶的报道
商业报道
安排活动一览
历时报道
渲染式报道
专栏
法庭报道
犯罪报道
娱乐报道
第一人称报道
焦点报道
后续报道
后续特写
饮食特写
历史报道
指南或服务报道
聚焦于情感或特殊情境的报道
劳务纠纷
医疗新闻报道
会议报道
讣告
特写讣告
人物传略
新闻发布稿
问答采访
宗教报道
评论
科学与健康报道
季节特写
言论报道
体育报道
旅行报道
天气报道

第三部分 编辑的视觉艺术
第8章 标题、篇名、题注以及提要
吸引读者阅读
关于标题的一些思考
标题拟定的过程
怎样写标题
篇名
提要和题注
互联网上的标题和篇名

第9章 使用照片、图形和字号
为了图形的吸引力而编辑
使用照片
使用信息图表
使用字符
第四部分 为不同的媒体编辑

第10章 编辑报纸
编辑通讯稿
设计报纸版面

第11章 编辑杂志和业务通讯
何为杂志?
杂志的设计
生动样式的可选方案
业务通讯
怎样利用业务通讯赚钱
业务通讯设计

第12章 编辑网页
分层与链接
网络新闻业与信用
新媒体的类型
信息的来源
网络编辑
网络的重要性
网页设计
网络媒体与未来

第13章 编辑广播电视媒体
稿件来源
稿件的准备
广播风格
晶位
录音磁带和录像带
电视新闻
稿件格式

第14章 在其他领域从事编辑
公共关系与广告业的工作机会
公共关系
平面广告
广播电视广告
图书出版业的工作
第五部分 编辑的其他角色

第15章 作为指导者的编辑
任务调度主编和记者
任务调度主编和制作编辑
制作编辑和监督人
指导初级编辑的编辑
对新编辑的一些建议

第16章 作为管理者与领导者的编辑
管理还是领导
附录:术语表
译后记
Book Abstract

第一部分 整合讨代的编辑操作
第1章 当今媒体变革下的编辑操作
编辑的角色转换
许多年以来,新闻一直都以流水线的方式被批量生产着。记者们收集并写作新闻;编辑们编
辑新闻;发行人则以印刷或者广播的形式把新闻制作出来,然后向公众传播。这种一对多的模式诞生于工业革命时代。
处于这种环境下的编辑起着看门人(gatekee-per)的作用,可以决定何时敞开大门让信息流向受众。编辑们全权决定哪些内容适合出版或播出,哪些故事具有新闻价值——亦即对受众有用、与他们有关或者使他们感到有趣。编辑控制着大门的开启,消费者只能得到编辑呈现给他们的内容。
编辑此时还决定着某一报道承担的角色。它所具有的新闻价值是否足以在头版刊登,引起几
乎所有人的注意?还是应该把它缩减成很少有人阅读的第37页上的新闻摘要?它会赫然跃上《时
代》(Time)的封面,还是根本不会人选杂志?它会成为晚间新闻节目的头条,还是仅仅在地方报纸上刊登?这些都取决于编辑。
编辑们大权在握。他们决定一切。
然而现今,这一切都在改变。有了互联网和无线设备(包括移动电话、掌上电脑PDA)这样
的新兴媒体形式,消费者可以在不同新闻来源中选择自己想知道的新闻,这些新闻的来源可以是
传统或非传统的供应商,也可以是庞大的数字信息数据库,其信息容量可能超过全国最大的报纸
或者24小时全天候转播的有线电视新闻频道。在这种环境下,一对多的模式已经消解,具有决定
作用的是消费者。
Introduction

《编辑的艺术》第八版是本书迄今为止内容改动最广泛的版本。这一版本所做的内容改动反映了媒体产业的迅速嬗变和美国全国的编辑学课程的变革。
书中讲授的基本编辑技巧仍然是美国最优秀的报刊、杂志几十年里不断磨砺出的那些技巧,然而现在这些技巧也为整个媒体产业所迫切需要。因此,我们在这一版本里将更多地强调广播、电视以及互联网信息的编辑。
“整合”(convergence)是本书内容修订的关键所在。对于不同的人而言,整合有很多不同的含义,但是我们在这里将其定义为印刷媒体、广播电视与网络媒体之间的协作。在可预见的未来,大多数编辑们仍将在某一现有媒体行业寻找工作机会,不过目前已经出现了对多媒体编辑的需求,他们应具备编辑报刊、编辑声音和图像材料并处理网络媒体中的细节问题的能力。
美国联邦通信委员会(FCC)通过了政府提出的放宽跨媒体所有权限制的法规后,尽管许多国会议员以不利于自由竞争的理由反对这样的提案,但是对新一代新闻工作者的需求可能会随之增长。放宽媒体管制可能会使各公司增加在同一市场中对报纸与电视台的所有权份额,从而加快媒体的整合。
不论联邦通信委员会的规定能否实行下去,有一点是清楚的:整合将以某种形式在此持续下去。尽管所有权的问题仍悬而未决,但不同媒体间的合作企业已在全国范围内迅速增加。包括本书作者在内的大多数观察家认为,进一步整合乃是大势所趋。
媒体所有权日益集中的趋势同样不可避免。甚至在人们还没有提出修改媒体所有权法规的时候,美国在线时代华纳(AOLTime warner)和迪士尼等媒体巨头就已经在吞并不同领域的媒体产业了。
但在所有这些变化中,有一点是不变的:那些懂编辑而且编辑得很出色的人不会找不到工作。本书的目的就是帮助学生找到第一份工作并在工作中得心应手。本书同时可供职业编辑们更新相关知识。

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Jingdong book