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Jingdong book

互联网版图：掘金时代

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Jingdong book

互联网版图：掘金时代

Name: 互联网版图：掘金时代
Brand: Jingdong book
SKU: 3100279121
Price: 16.08 USD
Availability: OutOfStock

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1.互联网巨头疯狂圈地，这里才是颠覆者的金钱战场！
2.未来“互联网+”无处不在，创新者、颠覆者将引领时代！

Content Description

《互联网版图：掘金时代》讲述“洋巨头”ebay、沃尔玛在线、雅虎，携巨额资本，布局中国市场，封疆裂土。中国本土互联网企业阿里巴巴等，于生死存亡之际，团队协作，审时度势，迎难而上，面临一次次凶猛的围剿，依然坚强地在夹缝中生存下来，创造出新的奇迹。与此同时，互联网行业迎来了新的浪潮，百家争鸣，为了各自的利益和版图，各方进入了结盟和厮杀阶段，谁又会成为最后的赢家，什么才是致胜的法宝，中国互联网企业的出路又在哪里……

Author Description

老鱼儿，本名徐余，浙江温州人，国内著名官商作家，资深投资领域专家，主攻兼并收购领域，现为某大型咨询公司高管，同时担任多家知名企业顾问一职，拥有十余年资本运作经历，曾帮助几十家企业完成了兼并收购以及上市业务，素有“低调的操盘手”之称。

Catalogue

第一章 “武林”大会／ 001
第二章一触即发／ 010
第三章薛老爷子／ 016
第四章带头大哥／ 021
第五章六分钟密谈／ 028
第六章捧杀／ 036
第七章巨变／ 042
第八章五巨头／ 050
第九章乱局／ 056
第十章小马哥／ 062
第十一章撤资／ 068
第十二章杯酒释“兵权” ／ 076
第十三章挖墙角／ 086
第十四章两面三刀／ 093
第十五章巨头间的对话／ 101
第十六章蛇打七寸／ 108
第十七章积小胜为大胜／ 116
第十八章围魏救赵／ 123
第十九章反手一击／ 132
第二十章“双线”作战／ 138
第二十一章再生变数／ 145
第二十二章再聚首／ 153
第二十三章群雄割据／ 161
第二十四章黄雀在后／ 169
第二十五章烽火再起／ 180
第二十六章局中局／ 190
第二十七章围剿／ 196
第二十八章敲山震虎／ 202
第二十九章“狼”来了／ 212
第三十章蚂蚁军团／ 220
第三十一章软肋／ 229
第三十二章声东击西／ 238
第三十三章暗藏玄机／ 246
第三十四章亦敌亦友／ 254
第三十五章舍得之间／ 262
第三十六章突袭／ 271
第三十七章橄榄枝／ 280
第三十八章鹿死谁手／ 288
第三十九章惊天交易／ 295
第四十章何去何从／ 303

Book Abstract

第一章“武林”大会
2014年11月18日，江南水乡青墩镇。
一辆挂有黄色牌照的迈巴赫，缓缓停靠在了青墩枕水度假村酒店的门口。车上共坐着四个人，阿拉丁丁集团董事局主席马清扬，十八金刚之一、集团“二号人物”蔡从欣，以及马清扬的司机和保镖。
不知何时，从各个方向冒出十几个记者，将迈巴赫团团围住。
马清扬淡然一笑，这种场面，他见得多了，早已习惯。记者围堵，也在他的预料之中。
两个月前，马清扬创造了一项神话，带着阿拉丁丁大军在纽交所整体上市。时至今日，不论是阿拉丁丁上千亿美元的市值，还是马清扬几百亿美元的身价，皆是中国互联网行业之最。
上市带来了名声，也带来了曝光率。以至于接受国内外各大媒体的采访，成了马清扬近期最主要的工作之一。
“大马哥，你看看，你都快成娱乐明星了。”蔡从欣调侃道。
“从欣，今天到场的个个都是明星。”
说完，马清扬大手一挥，指了指不远处的酒店门口，一拨记者的长枪短炮，正对准企鹅的创始人马华廷和千寻的掌门人李岩恒。
“大马哥，你们三个是明星中的大腕。”
阿拉丁丁的大本营钱塘，距离青墩不到100公里。马清扬几乎每年都会抽出时间，来与世隔绝的青墩度假，住上几天。
此次来青墩，与以往不同，以往是消遣，这次是来开会的。
大概在一个半月前，马清扬收到一封邀请函，请他来青墩出席互联网大会，为期三天。随邀请函，还附有一份嘉宾名单，来自全球各地100个国家和地区的1000多位政要和企业巨头都将与会。
企鹅马华廷、千寻李岩恒、宏大陈天堃、启龙网周宏伟、咚咚网李国琪，以及老牌劲旅新波、搜狸和网容的掌门人，业内各路大佬均在受邀之列。另外，“酋长”杨金元、谷壳CEO施密特、联银集团孙复义、DIG熊晓格等洋巨头和知名VC（风险投资，简称风投），也会悉数到场。
业界巨头，技术大牛，每一位嘉宾，皆非等闲之辈。因此，媒体为这次盛会贴上了“互联网达沃斯”的标签。
在“武侠痴”马清扬看来，互联网达沃斯的比喻，过于死板，这更像是一场高手如云的武林大会。
想罢，马清扬下了车，出于礼貌，娴熟地回答过几个记者地问题后，在保镖的“护驾”下，快速往酒店大门的方向挤去。门口安保措施严密，记者们被挡在了门外。
冤家路窄！刚到酒店大堂，又看见了马华廷和李岩恒。眼下，阿拉丁丁、企鹅和千寻为了扩张各自的版图，正在如火如荼地交战中，人称BAT大战。三方势均力敌，攻守兼备，谁都想击溃对方，但谁也拿不下谁。刚才，在接受采访时，马华廷和李岩恒还有说有笑。此时，却刻意地保持着一定的距离，像是陌路人。
人前一团和气，人后明争暗斗，对于两位大佬而言，拿捏好其中的火候，小菜一碟。
互联网归根到底还是生意场。
生意场上没有永恒的朋友，也没有永恒的敌人，有的只是永恒的利益。为了利益，对手之间可以结盟，盟友也可以变为敌人。
利益最为直接的表现形式是战争，一系列的战争，确定了互联网行业今时今日的版图。
从互联网进入中国市场直到今天，发生过无数次战争，有局部的，也有全面的。
可以预见的是，将来的主旋律，依然是战争。
战争所改变的，不仅是利益分配，还有版图的大小。
十五年前，门户网站是主力军，新波、搜狸和网容三足鼎立。后来，宏大、企鹅和千寻异军突起，成为行业新贵，战斗力远超过三大门户。尤其是企鹅和千寻，至今屹立不倒。宏大则是经历了上市和退市，低调了许多，也鲜有大动作。再后来，就是阿拉丁丁，2007年B2B业务在香港上市，两个月前，又整体在纽交所上市，一跃坐上了业界头把交椅的宝座。
这是群雄割据的大版图，大版图之下还有着小版图。周宏伟的启龙网、李国琪和余裕的“夫妻店”咚咚网，刘栋强的金通网、求叔军的金峰软件、雷俊的小马手机……这些诸侯的实力，也不容小觑。再过上几年，也许就会打破现有格局，重塑版图。
此外，也不能忽略了洋巨头的虎视眈眈。或者说，洋巨头从始至终就是战局中的一部分。
谷壳、ibay、奥尔玛在线和雅猫都曾染指过中国市场。结果，谷壳被千寻踢出局，ibay被阿拉丁丁踩在脚下，阿拉丁丁革了奥尔玛在线的命。“酋长”杨金元创立的雅猫，更不在话下。雅猫曾有机会并购千寻，结果却放弃千寻，从阿拉丁丁手中夺走了2371网。后来，又以10亿美元的嫁妆将雅猫中国嫁给阿拉丁丁，从阿拉丁丁换取39%的股份，这也成了马清扬迄今为止最大的失误。为了重新回购股份，他付出了惨重的代价。
马清扬定了定神，带着蔡从欣一道走上前。伸出手，分别跟马华廷和李岩恒握了握。
“小马哥，李总，两位别来无恙。”
论交情，马清扬和马华廷之间，要深于李岩恒，彼此以大马哥和小马哥相称。曾几何时，他们还差点成为合作伙伴。创业之初，马华廷因资金短缺，曾打算卖掉当时还是企鹅副产品的“扣扣”软件。为此，还找过马清扬，被马清扬拒绝。后来，马清扬涉足C2C，一手打造淘贝网时，也曾拉拢马华廷入伙。马华廷嫌马清扬出让的股份太少，加以婉拒。
“大马哥，再次恭喜阿拉丁丁在纽交所上市，成就了互联网历史上的最大IPO。”马华廷抱拳道。
这是阿拉丁丁上市之后，大马哥和小马哥首次见面。不过，挂牌当天，马华廷亲自给马清扬打来了电话道贺。
“小马哥，你的企鹅和李总的千寻，早在十年前就上市了。即便是纵观整个业界，我们阿拉丁丁上市也算是迟的了。逐鹿资本市场，你和李总是我的前辈。”
李岩恒插话道：“马总，你做事一向是不鸣则已，一鸣惊人。上市又不是赶时髦，凑热闹，为了上市而上市，那就大错特错了。一家互联网企业，想要活得越好越久，靠的不是资本市场的推动，是自身的构架。只要构架足够完善，就不会被淘汰。”
IT科班出身的李岩恒，痴迷于构架。说起话来，也是一板一眼。
说话间，电梯门打开，一行人迈了进去。
“李总，构架也不是一成不变的，时代在变，战局在变，构架也要跟着变。七八年前，这个行业更多的是同领域之间的战争，比如门户网站和搜索引擎，再比如网游和各类软件。现在不同了，战局多元化了，各大门派都筹划着蚕食别人的地盘，争着抢着一统江湖，成为至高无上的武林盟主。”
马华廷的这番话，是说给李岩恒听的，也是说给马清扬听的。
“马总，单论构架方面的布局，企鹅是业内涉及面最广，规模最大。几乎每一个领域都能看到企鹅的影子，这一点，恐怕千寻和马清扬马总的阿拉丁丁都比不上。”
李岩恒明褒暗讽道，“想当初，企鹅可是偏居鹏城一隅，韬光养晦，靠大发战争横财起家的。”
……

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Jingdong book

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