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Jingdong book

管理信息系统

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Content Description

本书详细阐述了信息技术、信息系统和管理信息系统所涉及的内容,如硬件与软件、数据库处理、通信与互联网技术、电子商务、系统管理与安全等,引人入胜地介绍了人们如何使用信息系统来解决商业问题。全书结构清晰、论述透彻、通俗易懂,引用材料紧跟时代变化,通过向学生展示企业如何使用信息系统和技术来实现目的、目标和竞争策略,解释了为什么管理信息系统在商学院是最重要的课程。本书可以作为经济管理类专业管理信息系统课程的本科生入门教材,也可以作为中高层管理人员充实技能基础、提高自身知识素养的参考读物。
Catalogue

致学生
译者序
作者简介
教学建议
第一部分为什么选择管理信息系统
第1章管理信息系统的重要性2
学习问题3
本章预览3
1.1问题1为什么在商学院中管理信息系统概论这门课最重要4
1.2问题2什么是管理信息系统9
1.3问题3如何应用五要素框架11
课堂实践112
1.4问题4为什么了解信息技术和信息系统之间的差异很重要13
1.5问题5什么是信息14
1.6问题6什么是必要的数据特征15
道德指南:误用数据中的信息道德17
1.7问题72023年是什么样18
安全指南:密码和密码规范19
指南:五要素在你的职业生涯中的重要性20
主动回顾21
关键术语和概念22
知识运用22
协作练习123
案例学习124
第2章协作信息系统26
学习问题27
本章预览27
2.1问题1协作的两个关键特征是什么28
2.2问题2成功的协作具备哪3个标准30
2.3问题3协作的4个主要目标是什么31
2.4问题4协作信息系统的要素和功能是什么35
2.5问题5如何利用协作工具改善团队交流37
2.6问题6如何利用协作工具分享内容41
道德指南:虚拟伦理46
课堂实践247
2.7问题7哪一个协作信息系统适合你的团队48
2.8问题82023年是什么样50
安全指南:安全协作51
指南:利己思想VS利他思想52
主动回顾53
关键术语和概念54
知识运用54
协作练习255
案例学习256
第3章战略和信息系统60
学习问题61
本章预览61
3.1问题1组织战略是如何决定信息系统结构的61
3.2问题2哪5种力量决定了行业结构62
3.3问题3行业结构分析是如何决定竞争战略的62
道德指南:YIKES!BIKES63
3.4问题4竞争战略是如何决定价值链结构的64
3.5问题5业务流程是如何创造价值的66
3.6问题6竞争战略是如何决定业务流程和信息系统结构的68
课堂实践370
3.7问题7信息系统如何提供竞争优势70
3.8问题82023年是什么样75
安全指南:区分安全75
指南:你的个人竞争优势77
主动回顾78
关键术语和概念78
知识运用79
协作练习380
案例学习381
第二部分信息技术
第4章硬件、软件和移动系统84
学习问题85
本章预览86
4.1问题1业务人员需要了解哪些计算机硬件知识86
4.2问题2业务人员需要了解哪些计算机软件知识89
课堂实践496
4.3问题3开源软件是否能成为另一个可行的选择98
4.4问题4本地应用与瘦客户端应用有哪些不同100
道德指南:“因为钱都放在那里……”104
4.5问题5为什么移动系统越来越重要106
4.6问题6优质的移动用户体验有哪些特征109
4.7问题7使用私人移动设备
进行工作会遇到哪些挑战113
4.8问题82023年是什么样116
安全指南:频繁地买进、卖出117
指南:保持速度118
主动回顾119
关键术语和概念120
知识运用121
协作练习4122
案例学习4123
第5章数据库处理126
学习问题127
本章预览127
5.1问题1数据库的目的是什么128
5.2问题2什么是数据库129
道德指南:没有人说我不可以132
5.3问题3数据库应用系统的组成包括什么133
课堂实践5136
5.4问题4数据库应用如何使数据库更有实用性137
5.5问题5如何使用数据模型进行数据库开发140
5.6问题6如何从数据模型转换到数据库设计144
5.7问题7用户在数据库开发中的角色是什么149
5.8问题82023年是什么样149
安全指南:不,谢谢,我要使用电子表格150
指南:伊曼努尔·康德,数据建模师151
主动回顾152
关键术语和概念153
知识运用153
协作练习5155
案例学习5157
第6章数据通信及云159
学习问题160
本章预览161
6.1问题1什么是计算机网络161
6.2问题2局域网有哪些组成部分162
课堂实践6166
6.3问题3你应该了解的互联网基本概念有哪些167
道德指南:是暗中监视,还是好的管理173
6.4问题4典型的Web服务器执行哪些处理174
6.5问题5为什么云是大多数组织的未来选择179
6.6问题6组织如何使用云181
6.7问题72023年是什么样182
安全指南:你说什么?关于我的?在课堂上?184
指南:指数型思考是不可能的,然而……185
主动回顾186
关键术语和概念186
知识运用187
协作练习6188
案例学习6188
第三部分使用信息系统获取竞争优势
第7章流程、组织和信息系统193
学习问题194
本章预览194
7.1问题1流程的基本类型是什么194
7.2问题2信息系统如何提高流程质量197
7.3问题3信息系统如何消除信息孤岛199
道德指南:电话销售202
7.4问题4CRM、ERP和EAI如何支持企业流程203
课堂实践7209
7.5问题5ERP系统的要素有哪些211
7.6问题6实施新的企业信息系统的挑战有哪些215
7.7问题7跨企业信息系统是如何解决企业孤岛问题的216
7.8问题82023年是什么样218
安全指南:一站式购物219
指南:ERP、标准、标准蓝图220
主动回顾221
关键术语和概念222
知识运用223
协作练习7223
案例学习7226
第8章社会化媒体信息系统230
学习问题231
本章预览231
8.1问题1什么是社会化媒体信息系统232
8.2问题2社会化媒体信息系统怎样提高了组织的战略236
8.3问题3社会化媒体信息系统怎样增加了社会化资本240
8.4问题4社会化媒体信息系统在超社会组织中扮演什么角色244
8.5问题5移动性对社会化媒体经济有影响吗247
道德指南:事实被隐藏了250
8.6问题6组织怎么管理社会化媒体的风险251
课堂实践8254
8.7问题72023年是什么样254
安全指南:社会招聘256
指南:个人与职业间的相互融合257
主动回顾259
关键术语和概念260
知识运用260
协作练习8261
案例学习8261
第9章商务智能系统264
学习问题265
本章预览265
9.1问题1组织如何使用商务智能系统266
9.2问题2商务智能过程的3个主要活动是什么268
9.3问题3组织如何使用数据仓库和数据集市来获取数据273
9.4问题4组织如何使用报表应用276
9.5问题5组织如何使用数据挖掘应用279
道德指南:分类中的道德284
9.6问题6组织如何使用大数据应用285
课堂实践9286
9.7问题7知识管理系统的角色是什么287
9.8问题8发布商务智能的替代品是什么292
9.9问题92023年是什么样294
安全指南:语义安全294
指南:现实世界里的数据挖掘296
主动回顾297
关键术语和概念298
知识运用298
协作练习9299
案例学习9300
第四部分信息系统管理
第10章开发流程304
学习问题305
本章预览305
10.1问题1业务流程、信息系统及应用是如何开发的305
10.2问题2企业如何运用业务流程管理308
10.3问题3业务流程建模标注如何应用于流程建模311
10.4问题4系统开发生命周期有哪些阶段314
道德指南:评估道德320
10.5问题5成功的系统开发生命周期项目有哪些关键因素322
课堂实践10327
10.6问题6Scrum开发如何克服系统开发生命周期的问题328
10.7问题72023年是什么样333
安全指南:嘿!你知道的,有另一种办法……334
指南:真实的评估过程335
主动回顾336
关键术语和概念337
知识运用338
协作练习10338
案例学习10339
第11章信息系统管理342
学习问题344
本章预览344
11.1问题1信息系统部门的职能和组织是什么344
11.2问题2组织如何规划信息系统的使用347
课堂实践11348
11.3问题3外包的优势和劣势是什么349
道德指南:使用公司计算机354
11.4问题4用户的权利和责任是什么354
11.5问题52023年是什么样356
安全指南:是保护他们远离我们还是保护我们远离他们357
指南:外包是愚人的黄金吗?358
主动回顾359
关键术语和概念360
知识运用360
协作练习11360
案例学习11361
第12章信息安全管理363
学习问题364
本章预览364
12.1问题1信息系统安全的目标是什么365
12.2问题2计算机安全问题到底有多大369
12.3问题3你如何应对安全威胁371
课堂实践12372
12.4问题4组织如何应对安全威胁373
道德指南:保护隐私374
12.5问题5技术保障措施如何应对安全威胁376
12.6问题6数据保障措施如何应对安全威胁380
12.7问题7人员保障措施如何应对安全威胁381
12.8问题8组织如何应对安全事件386
12.9问题92023年是什么样387
安全指南:元安全388
指南:最后的忠告389
主动回顾390
关键术语和概念391
知识运用391
协作练习12392
案例学习12392
附录A国际视角——国际管理信息系统394
附录B应用练习409
附录C术语表425

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About the brand

Jingdong book